English First Education was established in 1965, with training centers all over the world. It can be said that it is already an established training institution. It does not belong to headquarters direct sales.

Direct operation refers to direct investment and operation by the company headquarters. This business model, which is dominated by one brand and sets up branches or subsidiaries in various places, is called the direct chain model, as opposed to the franchise chain model. Direct selling mode is a form for powerful large enterprises to develop their own strength and scale through merger, sole proprietorship and holding.