Online education is more than just moving offline education online. The deep change of Internet products to users' behavior is more because users' data is on the platform, so products can have a deeper understanding of users. Internet educational products finally realize "teaching students in accordance with their aptitude" by using technology.
2. For operation-driven companies, efficiency, sales/teacher effect, class completion rate and class renewal rate are more important.
The efficiency of people determines whether the company can make money and continue to expand; The completion rate determines whether the product is effective for users. If users can't be interested in the product and can't be sticky to your educational product itself, then this is still an unsustainable business.
Completion rate is more important than renewal rate. Because the completion rate shows whether the user really uses this product, instead of buying it and leaving like a gym. Therefore, a truly powerful education project must enable users to complete this course. Failure to complete the service means that there are problems with the product itself.
3. The key to the success of an educational project is: flow x conversion rate x lifetime value of users.
3. 1, flow
Try not to buy traffic. The traffic you usually buy is either low in conversion rate or expensive. The real conversion rate is actually the brand. Therefore, in the process of obtaining traffic, we must have the awareness of building a brand. Build a brand through free or good content or good tools. Brand has two dimensions, one is the time dimension and the other is the result dimension.
3.2 exchange rate
The conversion rate generally depends on two indicators. No matter what kind of time, users spend a long time on your platform; Either it is the result, and there is really progress after learning.
3.3. Lifetime value of users
One is how much a single course costs, and the other is how much users spend repeatedly on this platform and what is the retention rate.