Basic educational system: four years | Enrollment target: | Education: technical secondary school | Professional code: 130404.
Training objectives
Training objectives
Training objectives: This major trains applied talents with solid theoretical knowledge of science, culture and art, advertising and photography skills, and can engage in photography art creation, teaching and research in news media, advertising planning, cultural propaganda, audio-visual publishing and other departments.
Training requirements: Students in this major mainly study the basic theories and knowledge of art, literature, aesthetics, film, television, news and advertising. Accept the basic training in advertising production, photo photography and film and television shooting, and master the basic skills of all kinds of photography creation on the basis of systematically learning professional photography knowledge and basic theory of photography art.
Graduates should have the following knowledge and abilities:
1. Master the basic theory and knowledge required by photography major;
2. Master scientific, rational and intuitive analysis methods, design methods and technologies;
3. Master the photography creation and production technology of movies, television, advertisements and pictures;
4. Understand the art, news guidelines, policies and regulations of the Party and the country;
5. Understand the theoretical frontier, application prospect and development trend of film and television and advertising art;
6. Master the basic methods of literature retrieval and data query, and have certain scientific research ability;
7. Have high theoretical literacy, creative ability and solid professional skills in photography.
Main subjects: art, design, art theory.
Core courses: art foundation, art appreciation, lighting technology, photography technology and skills, photography composition, trick photography, nonlinear editing, photography modeling, advertising photography and visual communication.
Main practical teaching links: social gathering, art investigation, graduation creation, graduation practice, etc.
Main professional experiments: photography creation, film and television documentary shooting, advertising photography, traditional darkroom technology and technology, nonlinear editing, digital image post-production, etc.
Length of study: four years.
Degree awarded: Bachelor of Arts.
Professional ability requirements
Professional ability requirements
The main contents of professional teaching
The main contents of professional teaching
Composition design, digital picture post-processing, commercial advertising photography, product and still life photography, photographic composition and lighting, TV photography foundation, black and white darkroom technology, world photography history, black and white tone control, lighting art.
Major (skill) direction
Major (skill) direction
Photography and advertising enterprises: photo shooting, post-retouching and photo printing; Newspapers and TV stations: photojournalists and photo editors; Film and television production enterprises: film and television photography, publicity photo shooting.
Example of vocational qualification certificate
Example of vocational qualification certificate
Examples of continuing learning majors
Employment direction
Employment direction
Employment prospects of photography major:
With the progress of the times, the development of science and technology, the improvement of people's living standards, and the increasing desire to pursue spiritual enjoyment, the state is also striving to cultivate people's artistic literacy and improve their comprehensive artistic quality. After graduation, photo studio, newspaper, TV station, crew, film and television company, advertising company, etc. Need a photographer.
Although China's photography industry has made great progress, compared with developed countries such as Japan, South Korea, Europe and America, it is still in its infancy in terms of scale, talents, industry norms and management level, and there is still a big gap with the standards of mature industries. The whole industry has great development potential. Photography industry is a rapidly developing sunrise industry. In the future, the demand for photographers in the industry will increase year by year, among which high-end photographers with formal training will be more sought after.
With the development of social economy and the improvement of people's living standards, people's requirements for quality of life are getting higher and higher. The photography industry has been nourished economically and developed rapidly, and has formed a considerable market scale. The rapid development of the industry has formed a huge demand for photographers, and the scale of professionals engaged in the photography industry is also relatively large. Due to the overall shortage of photography talents, the salaries and working conditions of professionals employed in the industry are very good.
Photography major belongs to the art category of literature in professional disciplines, including 27 art majors, ranking third in the art category and 1 1 in the whole literature category. The cities with good employment prospects are: Shanghai, Guangzhou, Shenzhen, Beijing, Hangzhou, Xiamen, Wuhan, Chengdu and Foshan.
Career direction of photography major:
After graduating from photography, you can work in advertising companies, film and television production companies, news media, newspapers and magazines, publishing houses, wedding photo studios, cultural propaganda departments and other related institutions, engaged in photography, film and television production, computer graphic design, advertising planning and production, cultural propaganda, social education, commercial photography and so on. Jobs include: photographer, graphic designer, graphic designer, Taobao artist, photography assistant, artist, graphic design intern, graphic designer, advertising design, web design and web art clerk, customer service, graphic design training lecturer, website editor, cameraman, online shop artist, makeup artist, photographer assistant and so on.
Corresponding occupation (post)
Corresponding occupation (post)
Other information:
Colleges and universities offering photography major include Beijing Film Academy, Tsinghua University Academy of Fine Arts, China Communication University, Beijing Institute of Fashion Technology, Central Academy of Fine Arts and Modern Art College of Tianjin Academy of Fine Arts. Colleges specializing in photography in North China: Beijing Film Academy, China Communication University, Tsinghua University Academy of Fine Arts, Beijing Institute of Fashion Technology, Central Academy of Fine Arts, Tianjin University of Technology, Modern Art College of Tianjin Academy of Fine Arts, Taiyuan University of Technology. Colleges and universities specializing in photography in northwest China: xi Academy of Fine Arts, Xinjiang Arts Institute, Xi University of Technology, Shaanxi Normal University, Xi Institute of Engineering and Technology, Xi University of Architecture and Technology, and Xi International Studies University. Colleges specializing in photography in East China: China Communication University, Nanguang College, Zhejiang Media College, Shanghai Normal University, Shanghai University of Engineering Science, Tongji University, Nanjing Art College, Shandong Institute of Light Industry, China Academy of Fine Arts, Anhui Normal University, Jiangsu Polytechnic Normal University, Nanjing Forestry University and Yangzhou University. Universities specializing in photography in Central and South China: South China Normal University, Central China Normal University, Guangzhou Academy of Fine Arts, Zhongyuan Institute of Technology, Henan University and anyang normal College. Universities specializing in photography in Northeast China: Lu Xun Academy of Fine Arts, Jilin Academy of Fine Arts, Dalian Institute of Light Industry, Yanbian University, Liaoning University, Anshan Normal University and Harbin College. Colleges specializing in photography in Southwest China: sichuan fine arts institute, Yunnan Art College, Chongqing University, Chongqing Normal University and chongqing technology and business university.