20xx has been a tense and busy year, and some gains have been made. Looking back on this year's experience, I have experienced a planning model that the company has never had before, and I have also completed the sales task that I began to feel unrealistic. Let me have a new understanding of marketing planning, but also see the bold way of advertising promotion.
Looking back on this year's work, with the support and help of the company's leaders and colleagues, I improved my work requirements and completed the work seriously according to the company's requirements. In a blink of an eye, the year will be over. Now I'll sum up my work for one year as follows: the most important thing is the change of work focus, followed by the maturity of mind.
This year's sales task was issued from the sales target of X billion at the beginning of the year, and it feels really heavy. In order to achieve this goal, I go all out to cooperate with every sales node of the company. I put my sales performance aside and focused on the sales performance of the whole sales team. We regard every day as the opening day. Fortunately, the company's planning department has made great efforts to promote our sales this year, ensuring the popularity of our sales center every day. At this time, my job is to focus on the general control and do a good job in on-site sales atmosphere. I didn't make any money this year. Sometimes I really feel unbalanced and can't get the money (there is no total commission for sales). Sometimes I really want to give up this job. To tell the truth, sales is to eat youth meals and get high salaries. Other colleagues also think that we sold so well this year that I should make a lot of money, but I don't have any. Fortunately, Mr. Lin and Liu Jingli understood me very well, cared for and helped me, and my colleagues also cooperated with me very much. I should thank them. The main work of 20xx is as follows:
First, the daily management of the business department
The sales department is the image window of the company's external display, representing the face of a company, the most profitable department of the company and the vanguard. The work of the sales department is also the most direct', speaking with performance. It is also the most difficult thing to deal with all kinds of people every day, especially some customers are unreasonable and stalking. In the face of these tasks, in order to accomplish the task objectives, strengthen work consciousness, improve work efficiency, refine work content, calmly deal with customer problems, strive to achieve customer satisfaction, create a good customer reputation, and strive to make all work accurate and avoid omissions and mistakes, what we have basically done so far is still relatively perfect.
1, do a good job in market research. Grasp the information of Luoyang market, carefully analyze competitors' products, make a record of weekly research, and share it with the team in time, so as to provide a basis for the company's product pricing and know yourself and yourself.
2. Create a hot sales atmosphere and promote sales. Cooperate with the activities of the planning department to make adjustments, do a good job in the general control of the sales site, keep an eye on each group of customers at the sales site to make adjustments, deal with emergencies, and check the housing, prices, discounts, etc. To ensure accuracy and avoid omissions and errors.
3. Deal with customer problems. There are many kinds of customers, such as those who want to check out, those who want to enjoy preferential treatment, those who are dissatisfied with the terms of the contract and so on. On the premise of ensuring that the company's interests are not infringed, it is necessary to negotiate with customers, not only to complete the signing, but also to satisfy customers, improve the company's reputation and improve the recommendation rate of old customers.
4. Coordinate with other departments. Strengthen communication with all departments of the company, and apply to the administrative department for the use plan of office equipment and vehicles. Keep in touch with customer service department on contract filing and loan policy information; Please ask engineering engineers to answer professional knowledge for sales staff, improve work efficiency and master more comprehensive knowledge.
5. Do a good job in the training and study of consultants. Timely capture policy information, professional knowledge, extracurricular knowledge and other information to share with sales staff. Organizing thematic sharing will enable the sales team to learn and make progress together. Training and learning arrangement and evaluation for new employees.
Second, strengthen self-study and improve self-accomplishment.
In 20xx, the company increased its promotion efforts and updated its promotion methods. I am dazzled by all kinds of novel promotion methods. During this year, I constantly strengthened my study and learned professional and non-professional knowledge.
Third, the problems existing in the work
In this year, some achievements have been made, but there are also some problems and shortcomings, mainly in:
First, my temper is too impatient, my personal psychological endurance is not very good, I have a strong feeling about some things, I don't have a good grasp of the scale of speaking, and I don't have a perfect grasp of the discretion of doing things. This kind of personality will cause misunderstanding among colleagues in this department and other departments and needs to be changed urgently.
Second, we are not careful enough, and we think too little about the problem. The problems that should be considered have not been taken into account, some work has not been done carefully enough, and some work has not been well coordinated.
Third, the management method is somewhat "rough" and not precise enough, and the rigor and continuity supervision of the management system are not in place.
Fourth, the direction of future efforts.
A new year has begun, this is a new era, and the task goal of 20xx has been issued, which is another challenge and a new beginning. I am determined to seriously improve my business and work level and contribute to the company's leap-forward development. I-I should try to do:
1. Strengthen study and broaden knowledge. Study hard on real estate professional knowledge and related legal knowledge. Strengthen the understanding of the context and trend of real estate development, strengthen the understanding and learning of the surrounding environment and the development of the same industry, and have a good idea of the overall planning and current situation of the company.
2, in line with the principle of seeking truth from facts, so that the superior situation, the lower situation reported; Really be the assistant of the leader; Be a "bomb disposal team" to solve consulting problems in the industry.
3. Pay attention to the style construction of the department, strengthen management, unite as one, work hard, and form a good working atmosphere for the department.
4. Continuously improve the work enthusiasm and team cohesion of the sales team members, do a good job of departmental task decomposition, and go all out to complete the annual task indicators.
5. Abide by the company's internal rules and regulations, safeguard the company's interests, actively create higher value for the company, and strive to achieve greater work results.
"The establishment of the great cause of life lies not in knowledge, but in ability." I am also sure that I want to make progress with you.
2. Real estate sales staff work summary
Since I officially joined the company in the month of 20xx, I have unconsciously ushered in the year of 20xx in my busy and fulfilling work. It's been almost a year since I came to the X group in a blink of an eye. During this period, I experienced the professional training of sales staff in our company, participated in the sales work of Project X, joined the enthusiastic sales team, and appreciated the advanced and humanized company culture. Looking back on this unforgettable work course, in order to better devote myself to this passionate work in the new year, I make the following summary of the past year:
First, there are still many shortcomings in our work, so we should continue to learn from our colleagues.
First of all, as a newcomer to X company, I don't know much about the real estate market in Jinshitan. Facing the new environment, new projects, especially old-age holiday projects, I am very strange. In just a few months, while learning from the experience of companies, collectives and colleagues, I explored my own sales plan. There are still more or less deficiencies in many places, and I need to study better and improve myself.
Secondly, it is still a short time to join this United and progressive group, and many excellent corporate cultures and rich corporate details have not been better understood and accommodated. This requires me to better understand and grasp in the future team life, enrich my knowledge, arm my thoughts, and make better use of the excellent corporate culture of this team in the future sales work.
2. Enthusiastic collective and passionate team have achieved self-transcendence for themselves.
As a member of the sales department, since I joined the company, I have deeply felt the heavy responsibility I have undertaken. As the window of the company, the image of the company, my every move, words and deeds also represent the image of a company, which inspires me to constantly improve myself from beginning to end, constantly demand myself with high standards, and constantly overcome my shortcomings to give play to my strengths. On the basis of high quality, constantly strengthen professional knowledge and armed professional skills, and be an excellent salesperson with excellent professional knowledge, strong communication and coordination skills, hard work and good teamwork spirit.
From my employment to the end of 20xx, I * * * sold X apartments with a total sales of 2.68 million yuan, accounting for 14.74% of the total sales, and won the monthly sales champion of 1 month. However, as an old business person who has been doing real estate sales for five years, although I have not been in the company for a long time, I am still not satisfied with such a set of figures. I hope that in the year of 20xx, I can make progress, make a breakthrough, and better embody and realize my self-worth.
Third, the powerful group enterprises as the backing, bring me more confidence and enthusiasm to praise the company.
The new environment brings new opportunities, but it also brings self-pressure. After a short period of professional training, with the care of company leaders and the careful help of colleagues, I can quickly get familiar with the knowledge of our X project and understand the shape of X real estate market. Humanized management mode, smooth department connection and enthusiastic team spirit. In the face of these good working environments, I have strengthened my belief as a member of this group, given me confidence as a window salesperson of an enterprise, and inspired my love for such a group, an enterprise and a group. Let me forge ahead in this beautiful space and gallop happily on the stage of sales work.
Strong enterprise strength, solid capital foundation and excellent management team, even as an ordinary salesperson, I feel extremely confident, so that when I face the customer group directly, I can use my confidence to infect customers, build customers' confidence in our enterprise and our project, and better complete the sales task and our sales work.
Fourth, 20XX sales work.
20xx is a meaningful, valuable and rewarding year. The successful opening of X month has made X a well-known high-end project, and it is also the starting point for us to establish a brand image. All the projects in the first phase were sold, which increased our confidence in the second phase. The successful sales of the second phase pushed us to another peak villa.
In the course of studying other projects in the past month, we visited some high-end projects in the city, which made our sales team have different degrees of promotion and new understanding, not only broadened their horizons, but also better understood the market demand, advantages, resilience and value preservation of high-end projects under the current policy environment. Through these understandings, combined with the increasing number of high-end project products of X, I have a deeper understanding that the particularity of X's land determines its non-replicability and extraordinary potential.
In 20xx, our villa project will realize the sale of existing houses, but combined with the whole market of X, the pressure is still great. There are also many villa projects in the same area, which will inevitably increase the sales pressure of our villa projects. Although the pressure is great, with the efforts of our excellent team, there will be new breakthroughs and new atmosphere in the new year, and we will certainly occupy a place in the increasingly fierce market competition.
3. Real estate sales staff work summary
If I had to choose a word to describe 20xx, I would definitely choose "turbulence". I chose "Turbulent Flow" because this year's project is a bit helpless, but also a bit difficult and intangible pressure. At the beginning of the year, when I was informed to take over as X_ project manager, I was at a loss and had nowhere to start. I am not familiar with the early stage of this project, and the communication between developers is not smooth, but with the trust in this company, I accepted this "challenge". I am glad to have successfully completed this challenge. The work is summarized as follows:
I. Challenges and measures
Due to the insufficient advertising efforts of developers in the early stage, there are no prominent sales points in the city, and few customers come to consult. Although 1 2 advertised in X Metropolis Daily in January and registered about X groups of consultation telephone numbers, it took too long (sales began in X month), and many customers forgot this project or bought houses in other properties. To this end, the company discussed with the developer and decided to launch X sets of special rooms to attract buyers and issue gold cards to cater to the "May 1" Golden Week X Square Housing Exhibition. As a result, X% of the houses were intentionally ordered at the exhibition site that day, which also accumulated customers for the public subscription of X_. 1 month successfully subscribed for X houses and signed X houses.
The other project is the villa project. We have made a very systematic analysis of customer data, which is summarized as follows from the perspectives of professional background, cognitive style, transaction reasons and non-transaction reasons:
1. Analysis of professional background of knocking customers: X and X account for the majority of knocking customers at present, and the sum of them accounts for nearly X% of the total.
2. Analysis of cognitive approaches of clinching a deal customers: The main cognitive approaches are friend introduction and advertising media, accounting for X%. Therefore, this project will strengthen customer maintenance and communicate with customers more in the future. In addition, online knowledge also accounts for a certain proportion, but the proportion is too small. It is suggested to strengthen online publicity in the future. After all, the target customers in this case have a higher level, and the network will have a greater impact on them.
3. Analysis of the transaction reason: "XX square meter garden" and "green environment" are two important reasons for the project to attract customers. At the same time, relatively low price and high cost performance are important factors to attract investors.
4. Analysis of the reasons for not closing the transaction: Being far away from X city and having imperfect living facilities around it has always been the disadvantage of this project, which is fully reflected in this analysis.
Second, the work experience
20xx is almost over. I have been in the company for a year. When I first entered X, it seemed as if it happened yesterday. In a year's time, the company continued to grow and develop.
20xx _ _ _ _ _ month, when I first entered this century-old "big family", I felt very strange and fresh. Engaged in the real estate industry for the first time, I realized that I was familiar with it and had a kind of momentum and passion for my work; The first time I went to work in a foreign country, I was a little lost and a little excited. It's the first time to communicate with customers, and I feel a little timid and strange. 20X years is a year of my study. I learned to accept new things and information, communicate with others, and learn to "serve with a smile", and I feel good about myself. I firmly believe that I will create better results in 20xx and hand over a qualified and satisfactory answer sheet.
III. Harvest and Lessons
Although 20xx is "turbulent", it feels full. Compared with last year, this year my thoughts are more mature and comprehensive, and I have improved in site management and real estate sales. When I was the project manager of X, I worked out X's pricing report and X's subscription procedure according to my own ideas and market dynamics and needs. Although the writing is not very professional, this is my first attempt to write something, and before that, all I did was sell the website. By writing the report, I understand that I can understand the project with my heart, participate in every link of the project with my heart, and try to write the relevant planning of each project with my heart, so that I can fully integrate into the project and understand its real selling point.
Of course, if you gain something, you will learn something. During the sales process of Villa X, due to the lack of close contact between the sales department and the engineering department, the orientation and location of the house were changed unwittingly. As a result, it was not introduced according to the actual situation during the sales promotion process, which led to the customer's request to return the house. Although through our efforts, the customer finally didn't settle the bill, but this incident made me understand that the sales manager's responsibility is great, and neither he nor the salesman can relax.
Four. 20xx work prospect
While summing up the shortcomings in the past, we have also formulated the work plan and objectives for the new year.
1.20xx years ago, the first phase of Villa X was closed, and the sales rate reached over X%.
2. Communicate with the developer together with the planner, sign the agency contract of X Villa _ and _ as soon as possible, and expand the business for the company.
3. Train sales staff to train more useful talents for the company.
4. Strengthen the study of business ability and communication ability, replenish energy and prepare for the next challenge.
After a turbulent 20xx year, it ushered in a brilliant 20xx year. Every member of X feels strongly that the company is changing and growing. First of all, the company has added new "blood" to make the company stronger; Secondly, the company's operating system has also become more perfect. Since the previous sales and planning were not closely combined, every project was followed by a fixed planner, and the company headquarters also added the development department and the investment promotion department; The most important thing is the successful transformation from agency to development in the past century. All kinds of changes excite us. In the years to come, I hope we have a successful and happy date.
4. Work summary of real estate sales staff
I joined the sales department on _ _ _ _ _ on 20xx, and have been a sales property consultant for one year. During this period, the general manager and manager of the sales department gave me a comprehensive and professional business knowledge training, which made me deeply feel the brilliant prospects of the commercial real estate industry and made a new plan for my life. It can be said that from a layman who knows nothing about real estate, these two months have gained a lot. I am very grateful to everyone in the company for their help and guidance. Although I have made some achievements, there are still some problems. I summarize my personal work this year from the following aspects.
First, learn:
When I first came to this project, I was unfamiliar with the new environment and new things. With the help of company leaders, I quickly learned about the nature of the company and the real estate market. Through hard study, I understand the real connotation and responsibility of real estate consultant, and I deeply like this job. I also read a lot of books on marketing. Whenever I see places of interest, I can't help but sigh: "Sales is a magical learning", and I am aware of this. In terms of study, I also made a study plan for myself. Doing commercial real estate sales is a job that needs to constantly adjust business ideas according to the changing market situation. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy.
Second, the work:
When I first came to the company, I was not very proficient in real estate and unfamiliar with the new environment and new things. With everyone's help, I began to recite the sand table rhetoric, and then I went out to adjust the market and understand the market. Adjustment is a science. In the dialogue with other experienced real estate salesmen, we should always solve our own problems, learn the negotiation skills and advantages of the other salesmen, compare with ourselves, understand what knowledge we need to strengthen, and compare our real estate advantages with them.
Immediately afterwards, I started to go out for exhibition, and with excitement, I sent out a big bag of bills every day, which were sent to people working in major banks and other units in the morning, at the supermarket at noon and at schools and communities in the afternoon. During this period, when I was tired, I had doubts about my choice. Although we haven't made a deal for a long time, we still stick to it. On the first day of official sales, I successfully sold it with the help of master X. As of today, * * * has completed the sales area of _ square meters, with a total price of _ yuan and a refund of _ yuan.
In my daily work, I can also adhere to good team spirit and work attitude, put customers first, practice every word, deed and action, carefully record customer files, understand customer trends through telephone interviews, make customers my friends through communication, and do every business well. It is winter outside the window, but the salesman's heart is the sunshine of summer, and the abundant passion infects everyone around him. I also need to work harder, master my negotiation skills and infect every customer with a warm heart.
Third, the ideological aspect:
I have been in the company for more than two months, and my change is from a student to a professional. My mind is more mature and my mentality has been improved. I have a deeper understanding of team spirit. If I want to do a single business, teamwork is very important. I think it is very important to work in the front line of sales, because it is very important to keep a good attitude, because we must learn to control our emotions and be stable when we face all kinds of people and things every day.
For everyone, I haven't been in contact with real estate for a long time, and there are still many problems and deficiencies in my work. I need to learn working methods and skills from other salespeople and peers to learn from each other's strengths. In 20xx, I hope to own my own house and settle down in X, so in order to achieve my goal, I think we should focus on the following aspects:
1. According to the sales situation and market changes in 20xx, focus on finding class A customer base, developing class B customer base and expanding sales channels.
2, more than three sets of transactions per month, because this can pay the down payment of the house.
3. Listen to the arrangement of the leader and actively collect customer information.
While doing a good job, I intend to improve my theoretical knowledge by learning business knowledge, skills and actual sales, read a book every month, and strive to continuously improve my comprehensive quality.
5, strengthen their own ideological construction, enhance the overall situation consciousness, enhance the sense of responsibility, enhance the sense of service, enhance the sense of team. Take the initiative to do the work to the point and implement it to people. Courageously carry heavy burdens and shoulder heavy responsibilities.
In the new year, I believe I can do better, which is what I must do well. Looking forward to my past work, I have more expectations for my future work, and I believe I can do better. Strive to develop new regional markets and expand market share. I will further strengthen my study, work hard, give full play to my personal advantages and complement each other, and be a qualified salesperson, so that I can occupy a place in the increasingly fierce market competition and make due contributions to the company's further success. In the continuous development, the company has made progress, and my knowledge and business level have also improved. I believe I can do it well. Looking forward to 20xx years!
5. Work summary of real estate sales staff
As a newcomer in the real estate industry, the word "real estate" is very strange to me. Here, I am very grateful to the leaders for giving me this platform and giving me help and support.
Real estate is a space full of challenges, opportunities and pressures. It needs a strong sense of responsibility, service consciousness, noble moral quality and professional ethics. During this period, my work with Minister xx includes: the lightning protection acceptance report of pedestrian street; Examination of exhibition drawings for the record; Audit certificate of lightning protection device design in the exhibition; Food city filing preparation; Daily work of the department and temporary tasks assigned by the leaders.
As far as I am concerned, there are still many shortcomings to be improved:
(1) Work initiative needs to be further strengthened.
(b) Communication and presentation skills need to be constantly improved.
(c) Lack of attention to details in implementation needs to be improved.
(d) Need to plan and summarize professional promotion and personal learning.
Some people say, "Career comes from precipitation. A thousand miles without accumulation. The improvement of anyone's knowledge and ability is constantly accumulated, revised and improved in the process of project service. " Since I have never been in contact with this industry before, I will start from the basics. Although there are many difficulties, the concept of learning is the same. So in addition to catching up in a short time, I also need the guidance and supervision of leaders and colleagues.
Team is effective communication. Only effective communication can produce understanding, and with understanding, we can have better cooperation and build efficient teams and powerful companies. It is one of the urgent tasks I want to learn to strengthen the contact and communication between learning and government organizations and lay a solid foundation for future work.
There is no end to learning. Because the national laws, regulations and standards are constantly improving and perfecting, it is also necessary to study the knowledge of real estate laws and regulations seriously. By studying, understanding and applying the law, we can improve our personal business ability and standardize our behavior, improve our early work efficiency, consciously safeguard the interests of the company, gain the recognition and trust of the leaders, and make our life valuable. In the face of this new challenge, new test and new form in the financial storm, while opportunities and challenges coexist, I demand myself to adapt as soon as possible, study hard, seek truth from facts, assess the situation, combine project practice with self-study, quickly improve my personal ability, broaden my knowledge, improve my oral and written expression ability, and contribute my "meager strength" to C-com.
Xx is an enterprise that can make employees' value have enough display space. It is a great honor and honor to be a member of xx.
"Hard-working people are diligent, while wasters are fun." In my future work, I will actively study my work experience, overcome my shortcomings, love my job, correct my work attitude and explore practice. By watching more, learning more and practicing more, I can improve my business skills and do better. I also hope our collective will shine brilliantly in the new year.