Look for new market opportunities and open up new paths for enterprise development.
Investigate the existing business situation of the enterprise and put forward solutions to the problems existing in the business.
Provide planning basis for promotional activities.
2. Investigation content: (What should be investigated clearly)
3. Survey methods: (What survey methods are mastered and used)
4, how to carry out research work: (clear thinking)
Make a research plan (annual plan, temporary plan)
Write a research plan
Organize and implement research.
Write a research report
Second, do a good job in planning 1, and promote planning
Make an annual promotion plan
Write a promotion plan
Enter the preparatory stage (props, forms, contact letters, promotion meetings, advertising copy writing, etc.). )
Organize and implement promotional activities.
Write an evaluation report
2. Public relations planning
Make the annual public relations work plan.
Write a public relations plan
Enter the preparation stage
Organize and implement public relations activities
Write an evaluation report
3. Personnel marketing
Make the annual promotion work plan.
The author promoted the planning scheme.
Enter the preparation stage and train employees.
Organize the implementation plan
Write an evaluation report
4. Advertising planning
Formulate the advertising layout plan of the store.
Make an annual advertising campaign plan
Write an advertising plan
Enter the preparatory stage, write advertising copy and guide the designer's work.
Arrange advertisements, organize advertising activities and guide artists' work.
Write an evaluation report on advertising activities.
Third, do a good job in management 1 and formulate the working system of the department.
Daily work system of planning department
Responsibilities of each post in the planning department
Working standards of each post in the planning department
Work flow of planning department
2. Inspect and supervise the work of subordinates: copywriting supervisor, copywriting supervisor, design supervisor, designer, art supervisor and art designer.
3, communication work:
Weekly departmental meeting (Saturday)
Talk to the employees in this department alone.
Attend the weekly meeting of the company (Monday)
Visit employees in other departments of the company
Participate in some media meetings and activities.
4. Evaluate the work of department employees. (once a week)
5. Training department employees (job skills) and all employees of the company (popular knowledge)
6. Check and review copywriting, design and art work.