The financial turmoil triggered by the subprime mortgage crisis in the United States swept the world, the world economy slowed down obviously, and the international economic environment became increasingly severe and complicated. China local growth enterprises are facing unprecedented challenges.

Under the current crisis, how can growth enterprises improve their internal strength, realize industrial upgrading and structural optimization to expand their living space? How to concentrate superior resources to build stronger core competitiveness? How to break through the bottleneck of enterprise management that is constantly encountered in enterprise growth? How to implement the internationalization strategy of "going out" and "welcome in" in a specific environment?

As the core decision-maker of an enterprise, CEO plays an extremely critical role in this process. Only by constantly improving leadership and management literacy can we seize the opportunity and win the future.

Under this background, EDP of Business School of Renmin University of China launched the CEO course of growing enterprises in China, aiming at helping CEOs to establish clear and systematic management ideas, understand and respond to the overall trend. First-class teachers from Asia will communicate with leaders from all walks of life and analyze the essence of enterprise growth from the outside to the inside by modular teaching. At the same time, in order to make the course closer to the actual operation of enterprises, supplemented by expert lectures, successful entrepreneurs' dialogues, benchmarking enterprises, theme forums and other colorful activities, it helps enterprise bosses broaden their horizons and enlighten their wisdom.

First, the scope of enrollment:

CEO, general manager of fast-growing enterprises, general manager of large group companies and core management personnel mainly solve the problem of enterprise growth.

Second, learning style.

Classroom teaching, group discussion, case analysis, expert lectures, dialogue with successful entrepreneurs, benchmarking enterprises and theme forums are combined to help students learn more deeply and effectively.

Third, issue certificates.

Those who have completed the required courses and passed the examination will be awarded the Certificate of Completion of On-the-job Training Course for CEO of Growth Enterprises in China by the Business School of China Renmin University.

Fourth, core values

Business School of Renmin University of China has always adhered to a "pragmatic" academic attitude. The CEO course of growing enterprises in China has been adhering to this concept from demand investigation, curriculum setting, teacher selection to learning form selection, starting from the management knowledge and vision urgently needed by CEO of growing enterprises. Authoritative analysis of the latest economic situation and overall environment, from leadership, corporate governance, operation management, marketing management, capital operation to internationalization, all-round tailor-made the most practical and appropriate leadership strategy and management ideas for the CEO of growth enterprises, and through case analysis and in-depth exchange of management practice, help corporate CEOs better realize the integration of knowledge and action.

This course will deeply analyze the characteristics and competitive elements of market competition in the new economic environment, discuss the significance, challenges and business opportunities of economic globalization, informationization, networking, knowledge and specialization, discuss the interactive relationship between enterprise competitive strategy and business model, and how to design operational strategy and business model innovation to gain competitive advantage, reveal the five value-added principles of operational management, share innovative theories and methods of supply chain logistics management, and introduce some guiding ideology and methods of production system design, planning, control and improvement.

course content

Characteristics, elements and countermeasures of market competition environment in 2 1 century

Connotation of economic globalization, informationization, networking, specialization and knowledge and enterprise development strategy

The Connotation, Thought, Strategy and International Frontier Practice of E-commerce and Supply Chain Logistics Management

Risk reduction and value-added principle and business model innovation

Vertical and horizontal integration, merger, acquisition and outsourcing strategies and decisions

Method of making demand forecast and production master plan

Introduction and comparison of planning and control systems MRP, JIT, TOC and ERP

quality management

Elements of successful implementation of enterprise resource planning ERP system

Organizational structure of process reengineering, functional and process enterprises and their applicable environment

course

Break through the bottleneck of enterprise growth, strategic financial management, marketing management

Strategic management topics of corporate governance, enterprise growth and value chain change of strategic human resource management companies.

The development path and strategy of enterprise internationalization; Operation management organization, culture and leadership of growing enterprises

Is the postgraduate entrance examination policy unclear? Is Shen Shuo confused with the same academic level? Is it difficult to choose a college major? Click on official website below, and a professional teacher will answer your questions. 2 1 1/985 postgraduate master/doctor open network application name: /yjs2/