First, advertising
Advertisements include leaflets, newspaper advertisements, outdoor advertisements, TV broadcasts and other media advertisements.
Leaflets with low cost and fast coverage will still be used by all training schools, but whether they are effective or not depends on whether they are delivered accurately. For example, in a study abroad institution, the effect of distributing leaflets at the study abroad education exhibition is definitely different from that on the street.
Many local brand schools still use newspaper advertisements and outdoor advertisements at the peak of enrollment, but the intensity is declining year by year. Newspaper advertisements, in particular, have very low cost performance and can only play the role of brand display.
There are still many training institutions that choose the form of outdoor advertising, such as street sign advertisements nearby and advertisements near key customer groups. There are also some training institutions that directly target advertisements for junior high schools and universities.
Two. activity
Activity promotion includes school activities and market activities.
Many institutions will give lectures at schools and sponsor school clubs or sports meetings.
Marketing activities are usually to do some publicity in shopping malls or major commercial streets with large traffic. Listening to classes at school can often get some results, but if the person who listens to the class is not the one who makes the decision, the results may not be good. Marketing activities are usually aimed at making brands, and the effect is very general.
Three. reputation
Word of mouth usually includes brand word of mouth and friend introduction.
As the name implies, brand reputation is aimed at this brand. There are few such institutions, and only some institutions such as New Oriental and Beida Jade Bird can do it.
Friend introduction is an important way for many small and medium-sized training institutions to recruit students, and parents can be encouraged to help introduce them. This method is often particularly direct and effective. Because it is introduced by friends, parents trust each other and the time for making decisions is not long, so encouraging parents to help introduce is also a way of enrolling students.
Fourth, channels.
The enrollment channels need to be improved. Small and medium-sized training institutions can find more enrollment agents and ask them to help recommend students. You can also find some institutions to cooperate. They have students but don't compete with each other for business, so they can promote each other.
For example, English schools can cooperate with dance training schools to recommend students to each other. If you can find a school teacher, direct recommendation is better, but you need to spend some time on it.
Verb (abbreviation for verb) network
Online enrollment is the most cost-effective publicity mode with simple operation, wide coverage and more than 60% consultation. This online enrollment method includes cooperative websites, search engine promotion and WeChat marketing.
There are many educational websites for free enrollment agents in China, where institutions can post some related courses and start planning. Through these websites, you can find your own school courses, which is conducive to enrollment.
Now commonly used search engines are Baidu, Google, Yahoo and so on. General language schools use Baidu and Google. Training institutions can use different search engines according to their own positioning.