Introduction:
KFC is one of the multinational chain restaurants in the United States and the second largest fast food and fried chicken chain enterprise in the world. McDonald's (English: McDonald's) is a large multinational chain restaurant in the world. It was founded in the United States on 1940 and has about 30,000 branches around the world. Mainly selling hamburgers, as well as French fries, fried chicken, soft drinks, iced products, salads, fruits and other fast food. McDonald's restaurant was translated as "McDonald's fast food" in Chinese mainland in the early days, and it was not until the later period that the present Hong Kong-style translation was adopted. In the folk, because McDonald's and "Peony House" are similar in pronunciation, Peony House is also regarded as another name of McDonald's, but it is not common. This is the most popular product in Deji at present. It was cooked by Harlan Sanders with eleven magical spices after ten years of research. Fried chicken makes people suck their fingers after tasting it. KFC belongs to Yum! Brand, and formed a strategic alliance with Pepsi, regularly selling carbonated drinks provided by Pepsi.
Development:
Which country is KFC from? KFC was founded on 1952 by Sandoz, who was 62 years old at that time (the grandfather on the trademark is the founder himself). In just five years, with delicious fried chicken, more than 400 KFC franchisees have opened one after another. 1987, KFC entered China and opened the first western-style fast food chain restaurant in China at Qianmen. 2065438+In September 2006, KFC sold its business in China to Ant Financial and Yum! China was invested by Chunhua Capital at a high price of US$ 406 million. Except KFC, Yum! China also includes well-known catering brands such as Pizza Hut, Little Sheep, Oriental Xiaobai and Taco Bell. It is worth mentioning that after KFC entered China, it adhered to the strategy of "basing itself on China and integrating into life", so there is a great difference between KFC in China and KFC in the United States, with more varieties and better taste, which is in line with the tastes of China people. The five recipes for tender cows and the old Beijing chicken rolls are all products developed according to the tastes of Chinese people. KFC has also introduced Chinese breakfast, including soybean milk, porridge, fried dough sticks and rice balls, which is convenient and delicious. In addition to breakfast, there are afternoon tea, midnight snack, ice cream station, especially ice cream, and several new products are launched every summer.
Type:
Mainly selling fried chicken, hamburgers, French fries, egg tarts, soda and other high-calorie fast food.
In 2003, KFC launched the first product with Beijing flavor, the old Beijing chicken rolls.
Beijing Zhajiang Noodles is the first regional limited product launched by KFC in Beijing, which will be available from 202 1 to 10,1to1. According to the ordering system, Zhajiang noodles are sold during lunch and dinner at the price of a bowl of 26 yuan. In addition, there is a combination set meal of fried chicken or drinks, the price is about one 38 yuan, which is the same as the ordinary hamburger set meal.
Business philosophy:
KFC's business philosophy is to constantly introduce new products, or repackage products sold in the past, aiming at people's early adopters' mentality, thus making profits. KFC is divided into "high-priced restaurants" and "low-priced restaurants". The original price printed on all coupons is the price of "low-priced restaurant", and the price of each item of "high-priced restaurant" is about 10% higher than the original price.
Bai Sheng catering group
KFC belongs to Yum! Brand. Delicious! Brands is the largest catering group in the world, with more than 33,000 chain stores and 840,000 employees in more than 65,438+000 countries and regions around the world.
KFC and Pepsi.
KFC and Pepsi have formed a strategic alliance, and restaurants regularly sell carbonated drinks provided by Pepsi (except in some countries, such as Japan and South Korea, KFC sells Coca-Cola).
Origin:
From 65438 to 0930, Harlan Sanders, the founder of KFC, opened a restaurant in his hometown of Kentucky, USA. During this period, Sandoz devoted himself to studying new methods of fried chicken, and finally successfully invented the secret recipe and unique cooking technology composed of eleven spices. Its unique taste is well received by customers, and the restaurant business is booming, and the secret recipe has been passed down to this day. In recognition of his contribution to his hometown, KFC awarded him the honorary title of Colonel Sanders. Colonel Sanders, dressed in a suit, with white hair and goatee, has become the best symbol of KFC's international brand.
Honor:
20 17 June, BrandZ 2065 438+07 Top Global Brands 100 was released, and KFC ranked 8 1. Since February 20 18 17, most KFC stores in the UK are still closed. Of the 900 local stores, as of February 20th, 562 were still closed, and the number of closed stores reached a peak of 646 on the evening of February18th.
In the 20 18 list of the top 500 world brands, KFC ranked 129, at 20 19, 10, and Interbrand ranked 93rd in the list of the top 500 global brands 100.
On August 25, 2020, KFC decided to stop using the advertisement of "licking your fingers" for personal hygiene reasons during the epidemic. This classic advertising slogan has a history of 64 years.
Team spirit:
KFC advocates team spirit and the enthusiastic participation of every employee, and is committed to providing employees with perfect training, welfare protection and development plans, so that every employee's potential can be fully exerted. It is for this reason that more and more outstanding young partners come to KFC. As one of the largest and most successful fast food chain enterprises in the world, one of the secrets of KFC's success is: always open the door to young people who are full of vigor and dare to challenge themselves, attach importance to the training of employees, and encourage them to grow together with KFC.
The success of KFC stems from the efforts of nearly 900,000 employees in Qi Xin. Around the world, KFC always puts customers' needs first, so that customers can enjoy all kinds of high-quality catering and feel the most cordial first-class service and dining environment.