Dafen Village is the home of Hakkas, and oil painting takes root, which makes Hakkas inextricably linked with western oil painting. Dafen's oil paintings are popular in more than ten countries in Europe and America, which makes the name "Dafen in China" widely circulated abroad. In Dafen Village, you can often see foreign painters of different colors coming in and out of various painting shops. A French painter simply rented a house in the village for a long time, relying on the unique advantage of living in the painter's village to start the oil painting wholesale business through the internet and mobile phones. During the May 1 ST period, seven painters from the Russian Vladivostok Painters Union came to Dafen Oil Painting Village and held an oil painting exhibition at their own expense, which was the first exhibition held by foreign artists in Dafen Oil Painting Village. This exhibition broadens the channels for Dafen's oil paintings to communicate with the international community. Market-driven, supplemented by government promotion. Dafen oil painting village is spontaneously formed by the market and has the background of international division of labor in commodity oil painting production. After the media discovered and reported it, the local government guided and cultivated it as a new economic growth point. Therefore, the market demand is the internal cause and plays a decisive role in the formation and development of Dafen Oil Painting Village. The government's promotion is to create conditions for the faster and better development of this industry, which plays an external role.
Starting from copying, gradually increase the intensity of originality. Dafen Village started from the production of oil painting reproduction art and is an important fulcrum of Dafen art industry. According to the survey, Dafen's original oil paintings account for 20% to 30%, and commercial oil paintings produced in batches account for 70% to 80%. In order to promote the sustainable development of Dafen art industry, Longgang District and Buji Street pay attention to supporting original oil paintings and guide enterprises to develop artistic products with independent intellectual property rights. Wholesale-oriented, supplemented by retail. There are two main ways to clinch a deal in Dafen Oil Painting Village: one is to undertake oil painting and frame production orders and wholesale transactions; The second is the daily retail of oil paintings and picture frames. But the former accounts for more than 80% of Dafen's trading volume. Wholesale orders are mainly received through large-scale exhibitions such as Canton Fair and ICIF and e-commerce networks. Retail transactions mainly rely on more than 700 stores in Dafen Oil Painting Village, and visitors are the main customers of retail.
Export-oriented, supplemented by domestic sales. 80% of Dafen Oil Painting Village's oil painting products are exported, Dafen oil painting market is all over the world, and the foreign markets are mainly Europe, North America, Middle East, Africa and Australia. With the improvement of living standard and appreciation level, more and more residents in China gradually accept the practice of beautifying their families with oil paintings. Especially in some big hotels in China, it has gradually become a fashion to use oil paintings for interior decoration. The proportion of domestic sales in Dafen oil painting sales is on the rise.
Mainly oil painting, supplemented by Chinese painting, calligraphy and other handicrafts. In addition to oil painting, Dafen Oil Painting Village also includes the management of other art categories, such as Chinese painting, calligraphy, sculpture, embroidery, lacquer painting, cloisonne and so on. Of the 776 stores, 583 are engaged in oil painting, 53 are engaged in the creation and sale of China paintings and calligraphy, 73 are engaged in the operation of related supporting products such as picture frames and pigments, and 67 are engaged in the training of crafts, sculpture, embroidery, decoration and ink calligraphy. Social benefits and economic benefits are equally important and develop side by side. The development of Dafen Oil Painting Village has set an example for the national cultural industry. From the government's point of view, its social benefits far outweigh the economic benefits:
First, in the promotion, management and market operation of the cultural industry, it has set an example for the national cultural industry.
Second, it has promoted the development of surrounding related industries, especially the service industry. The floating population in Dafen Village has exceeded 10,000, just like a small society with complete functions. Services such as catering, postal services, entertainment and bookstores have entered and flourished.
The third is to provide a large number of employment opportunities for the society. Among the thousands of painters who are engaged in oil painting with Dafen Village as the center, many are farmers, laid-off workers and unemployed youth from Fujian, Jiangxi, Hubei and other local and surrounding provinces, and some are disabled.
The fourth is to beautify the village appearance and improve the cultural quality of villagers. After the transformation, Dafen Village has taken on a new look, conveying charming European customs everywhere; Dafen villagers live in an artistic atmosphere with fragrant ink. They are attracted by classic paintings and talented artists, and they are influenced by art in a subtle way.
Fifth, be enthusiastic about social welfare undertakings. Business units and artists in Dafen oil painting industry often actively participate in activities such as disaster relief, charity sale and donation for the disabled. Mainly in Shenzhen, supplemented by foreign expansion. In the process of guiding the development of Dafen Oil Painting Village, Buji has been persistently expanding the domestic and foreign markets for Dafen enterprises. They take the platform of Shenzhen Cultural Fair as their main position, do their homework of "please come in", carry out all-round three-dimensional publicity and attract merchants from all over the world. "Going out" expands outward. On the one hand, participate in Canton Fair, Xiamen International Oil Painting Exhibition, Cultural Fair and Home Decoration Exhibition; On the one hand, organize enterprises to visit, participate in and hold original art exhibitions in the Middle East, the United States, Australia and Russia. The enterprises in Dafen Oil Painting Village have also set up distribution agencies in Beijing, Shanghai and Nanning.