Because of its inherent particularity, service industry is divided into off-season and peak season due to the influence of seasons and other conditions. The following is part of the content of the website. Welcome to browse and read.

As a member of the service industry, the wedding photo studio industry can't escape such bad luck. Although the off-season time in the north and south will vary from region to region, the off-season accounts for half or more of the whole year. Such a long off-season is unbearable for anyone. Reality has also proved that many photo studios just can't survive the off-season, and they are at a loss when business is light. They will be at a loss about how to deal with the off-season, and don't know how to make full use of their own advantages to perfectly reflect the resources of the studio. In this way, the end result is often doing nothing. Therefore, how to spend the off-season has become a topic of common concern. The author has the following schemes for reference:

Do a good job of after-sales service

Is it necessary for the photo studio to provide after-sales service? The answer is yes. Since the studio has sold the products to customers, no one can guarantee that there will be no quality problems; Since this will happen, it further confirms the necessity of after-sales service. For example, in the off-season, organize special personnel to pay a return visit to customers and provide after-sales service on their own initiative. In addition, providing after-sales service to customers is equivalent to increasing the chance of direct contact with customers. We can promote our new products to customers through this opportunity of re-contact, which is definitely more targeted and has a high success rate than direct advertising. If the photo studio can truly consider for consumers and help customers solve problems, the status and image of the photo studio in the eyes of customers will rise relatively, which will naturally form a good reputation. The effect of word-of-mouth will be widely spread. It is self-evident that old customers bring new customers and new customers introduce new customers, which will bring what to our wedding photo studio. The advertisement of Xinfei is not as good as the refrigerator of Xinfei. This popular advertising slogan reminds us that no matter how strong the advertisement is, it can't compare with its quality service. For after-sales service, please refer to the article "On after-sales service of wedding photo studio" in this issue.

: Retraining employees in the off-season.

It is an eternal truth that a worker must sharpen his tools first if he wants to do a good job. As a photo studio, our sharp weapon is the skills, level and quality of employees. Therefore, in order to make the photo studio develop well, all employees must be competent for their work and continue to study for further study, so as to always keep up with the pace of the market and never be out of touch with the times; Moreover, employees are not out of touch with the times and fashion, so the photo studio will not be eliminated by the market and the times. There is a saying: to see how a company is, we must first look at how its employees are. Fully explain the importance of employees to an enterprise. Because everyone is very busy in the peak season, employees have little time to receive retraining, and the off-season is a good time. Under normal circumstances, the photo studio will lay off employees in the off-season to ensure that personnel costs will not be wasted in the off-season. But if you do this, recruiting and training new employees in the peak season will not necessarily save money, but will waste more time and energy. Retraining on-the-job employees is obviously different, because they are proficient in themselves. As long as they are instilled with advanced concepts and the latest technology in theory, they don't need to learn from scratch, saving time and effort! In addition, employees can also go to other studios to learn from each other. If you build a car behind closed doors, products and technologies will easily age and gradually lose market. In the long run, you can give yourself and your employees the opportunity to consult your peers humbly, which will definitely bring greater benefits to the studio. After receiving the new training, employees will be more capable, confident and energetic in their future work. Once the tool is sharp enough, it can be good. In addition, employees should be able to solve technical problems after purposeful study in view of their own shortcomings, which will undoubtedly create greater wealth for the studio. As the saying goes: know yourself and know yourself, and you will win every battle. Therefore, retraining employees in the off-season is a good plan, which can benefit from the peak season at that time.

: Use resources to open up new business channels

It's not the spring that outshines others, but the colorful spring in the garden. From a macro point of view, the vigorous development of an enterprise does not represent the great strides of the whole market. Only a large number of enterprises make joint efforts and develop together can promote the prosperity of the whole market. From the microscopic point of view, if an enterprise only focuses on one product or one business model, it will not only make the enterprise step into a situation of narrow management and monotonous products, but also push the enterprise risk to the maximum extent. As the saying goes, no matter how prosperous your existing products are, they will be eroded by time and eliminated by demand one day. And a smart operator would never put himself in such an awkward position.

Studio has its own unique advantages. Although these advantages are not very prominent in the peak season, they can be brought into full play in the off-season.

The luxurious and gorgeous decoration of the photo studio can simply attract consumers' attention more than other industries. Then we can introduce some new projects that can create profits for the studio and be quickly accepted by the studio and customers as the secondary industry of the studio to ensure that it can maintain a good business situation in the off-season.

For example, the photo studio can introduce the very popular beauty and body SPA. The hardware problem can be solved only by slightly changing the requirements of the SPA and introducing relevant special equipment, while the software problem of the SPA can be completely solved only by a little training of beauticians with rich beauty experience. It is convenient and feasible for a photo studio to be a beauty and body SPA, because when each couple make an appointment to take a photo, as a photo studio, they will remind the couple to keep in shape and maintain the panel to make the photos better, and the couple will often be at a loss. At this time, the studio can give some advice and opinions to the newcomers as experts, and among these opinions, going to the SPA for skin beauty is the best choice. In order to take better photos and leave eternal beauty, new people basically don't care about spending this money. So if the studio can have its own SPA, so that newcomers can enjoy one-stop service, I believe it should be a big selling point of the studio. Moreover, the body is different from taking wedding photos and is not affected by seasons. There is no difference between off-season and peak season. Scheme reference: Newcomers who book off-season filming can enjoy the preferential service of SPA, even according to their own consumption in the photo studio.

The situation gave them SPA service, of course, the cost of SPA was included in the wedding photos. Moreover, SPA can also be used as an independent operating unit to make money for the photo studio in the off-season.

The development of SPA can be said that the studio can make full use of its own hardware advantages, and at the same time, it can make full use of its software advantages to show its talents. How to deal with the problem of redundant idle employees in the off-season has always been a headache for the boss. It is certainly a way to dismiss employees in the off-season, but the high mobility of employees is actually very unfavorable to the studio. Because skilled workers are laid off in the off-season, novice training takes time in the peak season and may not be able to enter the role quickly. Therefore, if idle employees can be used reasonably and correctly in the off-season, there will be no brain drain for the studio, and more money can be earned by effectively using human resources. Why not?

For example, with the continuous improvement of material and cultural living standards, more people begin to turn their energy to cultural consumption, including many photographers. For these fans, it is desirable to have a place where they can learn professional knowledge. Moreover, our advantage is that we have a shooting scene and a professional photographer, and we can offer short-term training courses in the off-season to provide services for photographers. The same is true for makeup artists to set up makeup classes. In this way, the studio can get at least three benefits from it: 1' s idle personnel give full play to their effective economic value. You can select outstanding people with potential and interest from students as the reserve of reserve talents in the studio. 3 Enhance the popularity through the image of students. Therefore, it is a best policy to skillfully use idle personnel in the off-season.

: Develop potential customers

In today's fierce competition in the industry, developing customers is the most important thing for the studio to survive. Most bosses will think that they should save money and tighten money in the off-season, and all kinds of promotion programs and activities are temporarily stranded. If you take it lightly, you may have made a mistake. The off-season passenger flow is only relatively reduced, and there are not many guests actually photographed, but it does not mean that there are no. Isn't developing potential customers at this time a good preparation for a more prosperous peak season? He who has no long-term worries must have near worries. When preparing for the peak season in the off-season, they will definitely get twice the result with half the effort in the peak season. Just like a football team, no matter how many achievements and unlimited scenery there are now, if the reserve force is not strong, then its glory can only be a flash in the pan. We can hold a small performance in the most crowded and lively place to attract consumers. Because it is the off-season, photo studios should tighten their money. For example, a large-scale live show held in the peak season is not suitable for holding in the off-season. Therefore, we must do some targeted small-scale live shows to show the image and charm of the studio and establish its popularity, not to mention paying a lot of money for models and taking the catwalk, which is equivalent to moving the storefront of the studio from indoor to outdoor. It's only a matter of time before the studio makes a good impression on your customers through its own characteristics and becomes your potential customers. Even if it can't bring you direct economic effect immediately, it will get unexpected effect in the near future.

The influence of off-season on our studio is inevitable, but don't be intimidated by off-season, treat it correctly, and don't wait for nothing. I believe every boss will make a wise choice.

The above is all the contents collected online. I hope it works for you.