First, the composition of wedding planning
If you want to do a good job in wedding planning, you must first understand what components a complete wedding planning scheme should include. In addition, standardizing the formal format is also an important embodiment of the standardization of wedding planning and the professionalization of wedding companies.
1, wedding flow chart
A complete wedding plan should include several components. The first is the wedding flow chart, which is the general process of the wedding. It's the first thing we have to provide to the couple, and members of the wedding group usually need one. This plan is simple and clear, so that the other party can see it at a glance. We need to follow this process step by step when doing activities. Many people mistakenly think that the wedding flow chart is the wedding planning scheme, which is a misunderstanding. The wedding flow chart is just a moving skeleton. What really moved the couple was how to plump up the skeleton and make it flesh and blood. In addition to the rendering of wedding links and processes, wedding host words and wedding venue layout schemes can play this role.
2. Host text and website layout scheme
The host's speech and venue layout plan are the external manifestations of wedding planning, and we need them to carry out our planning. Let's talk about the host first. A really good wedding, specially written host words are essential. Especially for personalized theme weddings, you should communicate with the host many times before the wedding. The host should be clear about the wedding planning process and links, and ask the host to follow our host's words (plan and process) (the host's control). Strictly put an end to the phenomenon that the wedding planning process is decoupled from the host. The site layout scheme is a point that customers pay more attention to, and it is also a tangible thing that newcomers can feel, because it is more tangible and can attract the attention of newcomers. The venue layout should be hierarchical, written according to the location or process, and should truthfully reflect the planning scheme and become a part of the wedding planning.
3. Quotes
Together with the flow chart, the host's speech and the layout, it is already a relatively complete wedding plan for the couple. There is also a wedding quotation that is closely related to the couple. When the technology, layout and integration resources are determined, our quotation will naturally come out. The style and style of quotation can be designed accordingly. At this time, it is necessary to ask the newcomers to pay the deposit again and make corresponding preparations after paying the deposit.
4. Wedding execution plan
With a perfect plan, the most important thing is to implement it. As the saying goes, three points of planning, seven points of execution. An ordinary scheme, which can be perfectly executed, can add a lot of color to the wedding. On the contrary, if the implementation is not good, no matter how good the plan is, the effect will be greatly reduced. This highlights the importance of the wedding execution plan. The so-called implementation plan, as its name implies, is to point out how to do this activity well. This is the necessary program code for wedding company staff. Our wedding director, the safekeeping of articles, and how the host will work are all clearly explained above, and each has his own duties. Just do the work as planned. The first is the effect of a normal wedding, and the second is an important tool to strengthen the personnel management and effective division of human resources in wedding companies. There are also two lists that can be counted as part of the wedding execution plan. One is the contact information of the wedding staff, which has the contact information of all the staff, integrators and wedding team members to ensure that everyone can contact them. The second is the list of wedding items. The list of wedding supplies listed above is a list of all the items we use, which is essential for the keeper.
Second, the creation of wedding highlights
At present, there are many changes in wedding forms, such as the combination of Chinese and western wedding, traditional wedding, butterfly wedding and so on. The change of wedding form is the obvious external expression of wedding highlights and characteristics. However, the change of the overall form of the wedding is restricted by many factors, such as the acceptance and spending power of the couple, and the pursuit of their own highlights in the wedding. So how should we meet the needs of these newcomers? What kind of highlights can make newcomers both accept and achieve the desired results?
The change of external wedding form can be said to be the change of "shape". It can create a novel wedding form for newcomers with avant-garde concepts and high spending power, reflecting the uniqueness of the wedding. For example, we have held butterfly weddings, hot air balloon weddings and ocean weddings before. Besides the change of "shape", there is also the change of "spirit". Both form and spirit can meet the needs of all new people in our happy club every day.
1. The use of fashion elements.
Any fashion element, if used first, is a bright spot. When someone else has used it, you can use it again, and it is not a bright spot (especially in the same area). There are many industries related to weddings, plus the occupations and preferences of newcomers, it should be said that every fashion in life can be flexibly and skillfully applied to weddings. And this one comes from personal daily careful observation and careful search. Learn "takenism" when watching concerts and large-scale programs in daily life.
2. Excavate new highlights from experience.
This is asking for things from the past and the ancients. From thousands of years of Chinese and foreign culture and love stories to the weddings they have hosted and watched, extract the essence to create highlights. With the richness of Chinese and foreign cultures and the twists and turns of love stories, we should learn to ask for things from the predecessors. In addition, it summarizes the weddings that I have undertaken or participated in, and various wedding planning schemes. And I'm good at digging new things. Lucky franchisees are distributed all over the country, and the bright spot used in Shandong is still a bright spot for newcomers in Guangdong, which is our advantage. Therefore, we should actively share our proud works with everyone, which is the road to progress for both of us. In addition, after reading the previous activities, we should think more about whether these highlights can continue to be interpreted and then create new highlights. Only in this way can we achieve real innovation.
3. Let the newcomers make their own highlights.
Every couple has certain dreams about their wedding. Even if they don't know much about the wedding, they can "dream" themselves and describe their dreams through the "dreaming" of the wedding company. A second detailed understanding of the couple is the basis for creating a wedding highlight. For example, the "wedding file" at the headquarters should be noted that the wedding file is only a point or plays a role in attracting jade, so it should be used flexibly in the use process and cannot be completely copied. Newcomers' love experience, professional background and life experience can let them tell you everything, so you don't have to worry about planning. Newcomers who can reach this level will become your friends, and word-of-mouth publicity and repeat customers will come out. But some planners often fail to do this when communicating with customers. I always feel that the new couple don't cooperate, so I don't want to tell love stories. When asked about the special love experience, the newcomer said it was ordinary, so our planner stopped asking questions and began to give advice to customers. If so, 80% of customers will not be satisfied with the proposed plan. In fact, a good planner is also a good communicator and listener. Newcomers don't want to tell you love stories, maybe because you haven't won her trust, maybe because you haven't mastered the skills of asking questions. Maybe they don't know anything special about love at all, ..................................................................................................................... We can't just say to customers, "Tell us your love story!" If you ask and you don't get a response. Then you can ask: When did you meet? Where did you meet him? Where was the first date? How do you spend Valentine's Day when you are in love? Have you ever given gifts to each other? What is the gift? How did you spend your holidays together? Wait, use this form of questioning to fully understand the newcomers, pay attention to their answers to the above questions, capture some interesting points according to their answers, and then ask further questions. So we can get to know the new person comprehensively through these points.
4. How to use the information provided by newcomers?
Some wedding consultants can't ask the details of the couple when they take the order (this is their problem when they take the order), and some planners can't make full use of this information, feeling that they can't start to extract anything and highlights from this information. If you can't extract it, all this information will be invalid. In order to use it effectively, we need to do a good job in the following aspects: on the one hand, we still need to accumulate enough, and we will know how to use it when we accumulate to a certain extent. In addition, we must master the information of this newcomer and dig deeper. For example, the couple said that the first date was somewhere, and there was nothing particularly romantic. Generally speaking, we think this is very general and of little use. But what we need to remember is that as long as a new person can keep this matter in mind and tell you, it shows that this matter still occupies an important position in his or her mind. Thirdly, the information provided for newcomers needs to be sublimated to a certain extent. As the saying goes, art is the sublimation of the prototype of life. A perfect wedding is like a work of art, we should process and sublimate the information provided by the couple and refine it into a romantic and perfect highlight. It's not possible to copy the new person's information.
5. Location and solar terms.
The particularity of the venue and the migration of seasons can help us create a unique wedding feeling. This also includes the change of wedding form we mentioned at the beginning. This is a very direct way, such as outdoor venues, spring flowers, autumn months, summer rain, winter snow changes. Even indoor hotels have different venues, which is an important reason why we should visit every venue. According to the specific situation of the venue, design how to enter the venue, how to arrange and so on.
6, not a bright spot-let the newcomers move.
Beautiful venue layout, stacked items and even luxurious ostentation and extravagance are just dazzling and lifeless things. And the only person who makes scenes move and make them live is emotion. After all, the wedding is one of the most important processes in life, and everyone's feelings at this time are rich. How to make the couple fully express their feelings is an important responsibility of the wedding company planner. Affection, love and friendship reached a climax at this time, and all the relatives and friends who could get together got together. What we have to think about is how to show these feelings incisively and vividly. We China people all have the psychology of * *, and we all like to get together rather than leave. However, many people are not good at expressing their feelings, and an important task of wedding planners is to design links and opportunities for new people to express their feelings. The importance of love in a wedding is self-evident. The expression of love can't be grandstanding, but it should be mastered well, so that people can feel the touch and sincerity of love, but we should avoid stepping into stereotypes. Gratitude to parents is as important as expressing friendship. To do these two articles well, we need to dig into the details. Let parents and friends become the protagonists of the wedding in a certain period of time to express their voices. This requires us not only to design good links, but also to arrange good content. It is best to communicate with the parents and friends of the newlyweds to help them express their true feelings. The unexpected surprise of newcomers is the unexpected blessing that planners and relatives and friends can bring them. The reason why this is a bright spot rather than a bright spot is because every wedding needs emotional expression. As long as it can make the couple have feelings, that is the bright spot.
Third, the improvement of planning ability.
For newcomers and every practitioner who has just entered this industry, wedding planning needs to be constantly improved. There are many factors to improve the planning ability, not only related to the wedding itself.
1, the wedding itself
The excavation of a wedding itself is a foundation for planning this wedding well. An in-depth understanding of the couple's love experience, family background, professional background, relatives and friends, and life course is the minimum basis for planning a theme wedding for them (refer to the wedding files of Jinyuliangyuan). When planning, you should combine the information you have learned with the wedding. Don't feel useless, don't think deeply, or even put these materials on the shelf. We say that all weddings are similar, and only new people are really different. Without these basic understandings, the so-called planning is passive water, and it is just a castle in the air, divorced from the actual situation of new people. Headquarters planning courses are also explained, so I won't go into details here.
2, the planner's own literacy and ability.
Wedding planning is a kind of planning, which is a very scarce ability in today's society, and also has high requirements for the cultivation and ability of planners. Not everyone can be an excellent planner and make an excellent planning scheme. Planning requires personnel to have the following abilities:
(1), with profound cultural background. This will directly determine the depth and connotation of your plan. In today's popular theme wedding, myths, fables, poems and songs can all play a role. Husband has a long history and is deeply rooted. With deep precipitation, we can accumulate and write the planning plan freely. Especially for newcomers with higher cultural level, the cultural literacy of the planner is the starting point for realizing equal dialogue between the two and planning excellent planning.
(2) Good language organization skills. Especially for the writing host, an excellent wedding host is a beautiful business card of the wedding company. But how an excellent host can combine with an excellent wedding planning scheme depends on the words of the wedding host. The wedding host is not only the executor of the wedding planning scheme, but also the embodiment of the highlights of the wedding planning scheme. Good language organization skills can make your proposal and host speech perfectly presented to newcomers and all audiences. Gorgeous words, humor and deep feelings, such as spring breeze, or vulgar and inconspicuous, will be displayed in this link.
(3) Good divergent thinking. Active thinking ability is extremely related to innovation, which depends on the innovation of wedding links and the design of highlights. It's very important to know whether the pre-information of the newcomers can be used. It is also a problem for some franchisees, even if they know some information about the couple, they don't know how to apply it to wedding planning. For example, some time ago, a groom worked as a bank vault security guard, so when planning a wedding, he thought of the idiom "Golden House hides charming". In the process of giving gifts, he can give the bride a delicate little house, which symbolizes the love nest of two people and means golden house hides charming.
(4) A wide range of knowledge. Extensive knowledge can make your wedding planning vivid and handy. The knowledge mentioned here needs "communication" instead of "accuracy". For example, a man in a festival club is not required to insert flowers well in floral art, but you have to understand. Only in this way can the floral aspect be applied to planning. Similarly, information from all walks of life also needs us to know something.
3. Effectively improve your planning ability.
I talked about my understanding of the wedding itself and the ability of the planners. How to improve your ability in all aspects in a short time? Efforts can be made from the following points:
(1), accumulate more. Especially colleagues who have just entered the business need to accumulate more on weekdays. Learn more excellent wedding planning schemes and host speeches through various channels. For example, various schemes on the forum of golden jade and good marriage. This excellent scheme is not just a matter of browsing. Find out the flashing links, language and highlights, analyze these places and even remember them. When accumulated to a certain extent, quantitative change can lead to qualitative change. In addition to ready-made wedding plans and materials, other books and materials can also be used to study more in their spare time, and they can learn well without asking for more. Only by reading widely can you write with spirit.
(2) Be careful every day. Observe and pay more attention in daily work and life, where a certain theme activity is held, what elements and what fashions are popular. From news information to fashion, I pay attention to observation and look for materials that can be used by me. Combining them with weddings is my own innovation. For example, when shopping, I saw a big butterfly in the window of a shopping mall, which was very beautiful. Can it be used as a decoration for the wedding scene? When we often buy welfare lottery tickets, have you ever thought that we can give this form as a small gift to our guests? In fact, some franchisees have already done this.
(3) Improve your wedding. Can find the shortcomings of their own wedding (here refers to the lack of planning) and summarize and improve each wedding.
4. Write often. This is the only way to improve your language organization. You can't get excellent grades by empty talk. Try to write out your thoughts. Only in this way can we make progress step by step.
(5) Deal with your own plan. The scheme of the frame is deeply processed to pursue the most perfect effect. The ancients said that after three years, they burst into tears. Is to describe how difficult it is to modify the text. Only by doing every plan with your heart can you challenge yourself and achieve the final breakthrough.
Fourth, the importance of implementation.
In the process of wedding execution, in addition to our own staff (working according to the wedding execution plan), there are two parts of staff who affect the execution of the whole wedding. The first is the wedding group represented by new people, and the second is the integration of personnel. A perfect wedding also needs everyone to come together. The first principle is that the three parties should fully communicate and cooperate. The performance, manners and manners of the couple have an important influence on the style of the wedding. From this perspective, the wedding company has the responsibility and obligation to train and guide the new couple (see quasi-new couple training). Integrators also need to find their own management methods and cooperation methods, so as to carry out every work according to our ideas. After each wedding, we look back at the wedding, how satisfied the couple are and how satisfied we are with the wedding. Summarize the advantages and disadvantages of this wedding and make improvements next time. Did the execution of this wedding add color or discount to your plan? Did you find any new highlights from the execution and actual operation of this wedding? What is the reason for not implementing it well? All this requires careful consideration by the planners. Only by turning the experience and summary of each wedding into the highlights of the next activity can your planning become better and better and your wedding become more and more perfect.