1. design class
visual communication
"Visual Communication Major" is the name of the course offered by relevant design schools. The training goal is to master the basic theory and professional knowledge necessary for this major, to be able to use the methods and skills of professional design, to engage in packaging, advertising, graphic design and other work independently, and to have certain artistic accomplishment and aesthetic ability. Cultivate applied talents engaged in packaging, advertising and graphic design with certain professional qualities.
Sketch, color, computer-aided graphic design, composition (plane, color, three-dimensional), pre-advertising photography, printing technology, font design, packaging structure and packaging decoration design, display design, illustration techniques, POP and DM advertising design, institutional image design (VI), logo design and design introduction.
Visual communication design refers to the design that uses visual symbols to convey all kinds of information. Designer is the sender of information, and the object of communication is the receiver of information, which is called visual design for short.
digital media
The major of digital media art cultivates compound applied design talents who have good scientific literacy and artistic literacy, know both technology and art, and can use new computer media design tools to design and create artistic works.
I mainly study the basic theories, knowledge and skills of computer science and technology. Proficient in all kinds of digital media production software, with good art appreciation ability and certain art design ability.
industrial design
Industrial design can be divided into four categories: product design, environmental design, communication design and design management. Including modeling design, mechanical design, circuit design, clothing design, environmental planning, interior design, architectural design, UI design, graphic design, packaging design, advertising design, animation design, display design, website design, etc.
Industrial design, also called industrial product design, involves psychology, sociology, aesthetics, ergonomics, mechanical structure, photography, chromatics and so on.
Industrial design brought by industrial development and division of labor is obviously different from other arts, production activities, craft production and so on. It is the cross product of various disciplines, technologies and aesthetic concepts.
photographic art
Easy to understand, photography! North China (five schools offer this major), Photography Department of Beijing Film Academy, Photography College of Beijing Film Academy, Tsinghua University Academy of Fine Arts, Communication University of China, Institute of Imaging of Minzu University of China, Modern Art College of Tianjin Academy of Fine Arts, Beijing Institute of Fashion Technology, Central Academy of Fine Arts, Taiyuan University of Technology, Tianjin University of Technology.
Fashion design, jewelry design
Jewelry design is still a new major in China. Some influential domestic enterprises attach great importance to design, and regard designers as the core driving force of future enterprise competition, and the position of designers in enterprises is more important.
As one of the most internationally competitive industries in China, the garment industry is undergoing a great transformation from simple processing imitation to development and innovation in recent years. It is precisely because of this that excellent fashion designers have become the object of competition among major clothing enterprises, especially at this stage, many clothing enterprises lament that designers are hard to get high salaries.
These two still depend on which one you like. The so-called champion is the person you like!
architectural design
Architecture refers to the architectural design major in a school that has passed the architectural evaluation. In fact, architectural design and architecture are a major. Although the architectural design of the Academy of Fine Arts has different names, they all tend to be artistic, emphasizing artistic skills, modeling and appearance.
The architectural design of comprehensive universities is biased towards engineering, but it is actually a structure, and architecture is like the educational model of the Soviet Union.
Environmental art design
Good universities majoring in environmental art have also applied the most in recent years:
Central Academy of Fine Arts, China Academy of Fine Arts, Guangzhou Academy of Fine Arts, Hubei Academy of Fine Arts, Shanghai school of visual arts, China Renmin University, Xiamen University, Jiangnan University, Suzhou University, Anhui University, Chongqing University, Beijing University of Technology, Beijing Forestry University, Capital Normal University, Beijing Jiaotong University, Nanjing Art College, Shandong Art College, Qingdao University, Jilin Art College, Xinjiang Art College, Guangxi Art College, Yunnan Art College, Shandong
animation
Animation students, once admitted, can learn sketch, sketch and the whole design process, which naturally has more advantages and development prospects than those who become monks halfway. Speaking of animation, although it has been recognized as a sunrise industry in China, there are still a few schools offering this major. According to the statistics of official website, the Alumni Association, at present, only more than 200 university campuses offer this major. Good schools include Yangmei, Chuanmei and Lu Mei.
In addition, there are publishing design, home design, exhibition design, dance design, makeup design, dyeing and weaving design, glass design, multimedia web design and so on.
Design majors still need students to be innovative, love to play and know how to play. It is said that curiosity kills cats, but for design students, it is absolutely impossible without curiosity.
2. Pure art
China traditional painting
Chinese painting is a unique kind of painting in China, which has a deep mass base in China. Chinese painting pays attention to the homology of painting and calligraphy. China's calligraphy and Chinese painting are natural factors in the cultural genes of China people. Compared with oil painting, Chinese painting does not stick to the similarity of object appearance, but emphasizes the expression of the author's subjective interest. Emphasize "writing God in form" and pursue a feeling that "beauty lies between similarity and dissimilarity". The best Chinese painting schools are National Academy, Guang Mei in Central America and so on.
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oil painting
Oil painting is our most common kind of painting. It uses linseed oil to mix pigments and paints on treated cloth or wood. Oil painting pigments do not change color after drying, and the color will not become dirty after mixing, so that artists can draw three-dimensional objects and rich and realistic colors. Oil painting is the main painting form in the history of western painting. In modern times, many young students in China went to Britain, France, Japan and other countries to study oil painting. After returning to China, these students brought western and Japanese oil painting techniques and corresponding teaching methods and concepts. This major is offered in eight fine arts colleges.
carve
Actually, printmaking is between pure art and design, and printmaking is the simplification of pure art such as oil painting and the complexity of plane. Many people don't understand printmaking ~ printmaking includes black and white woodcut, color woodcut, copper plate, silk screen printing and so on. When it comes to employment, because printmaking is between the two, there are no general jobs and few corresponding majors. If you study this major, you will probably be a teacher and an artist to create. If you are looking for a job, you can go to a decoration company by learning PS to do graphic, advertising and web pages, and learning 3D and CAD software.
wall painting
Mural belongs to the mural major of painting department, and most graduates are engaged in the design and creation of mural in urban construction, landscape architecture, interior decoration and artistic creation departments. The material can be oil painting, acrylic, traditional Chinese painting, etc. Many beauties in the Great Hall of the People is a mural of Chinese painting materials.
Now some places and families like to draw some simple hand-drawn pictures on the background wall, which is not difficult and does not require strong drawing ability. Students majoring in art design such as advertising design and environmental art design can also draw pictures, and even amateurs can draw pictures.
carve
Sculpture majors cultivate plastic arts, and have the ability of basic sketch and concrete and abstract modeling with specialized materials such as clay sculpture, wood, stone, pottery and metal. Within the scope of modeling. Can be engaged in professional creative design, enlarged production, engaged in outdoor urban public environment sculpture, indoor shelf sculpture and other professional teaching and research work.
Ask students to understand and master the basic theoretical knowledge of three-dimensional modeling; Master and apply the skills and basic methods of modeling design creation in three-dimensional space; Have the basic ability to use clay sculpture and hard materials for relief and even dynamic figures and abstract modeling for sketch and creative design; Understand and master the national policies on literary and artistic creation and the laws and regulations on the design and production of urban public environment; Understand the theoretical frontier situation and development trend in the field of modeling at home and abroad; Master the basic methods of professional literature retrieval, data query and text expression, and have the preliminary ability of text research and writing.
After graduation, graduates majoring in sculpture can consider engaging in the creation, design, teaching, research, application and management of sculpture design, landscape design, animation modeling design and related fields in enterprises and institutions such as the Municipal Planning Bureau, the Landscape Bureau, the city planning department, the sculpture design institute, the architectural design department, the real estate industry, the decoration company, the sculpture company, the automobile company, the animation company and the magazine.
In fact, there are decorative painting, illustration, comics and other majors. If you are an avid painting lover, these are your best choices!
3. Theoretical category
Art history and art theory, art criticism, art management (art administration, art brokerage), identification and restoration of artistic cultural relics, art archaeology, cultural heritage.
This kind of major is more suitable for students who are relatively rigorous, rational and love literature and history.
Finally, in fact, no matter what you study, you must be strong in your major. Strength lies not in the good comments given by the teacher, but in your own understanding and flexible application of the major.