At the beginning of 1998, Mrs. Wang began to yearn for the establishment of her own brand from technical training and fast food mode. 200 1 Zhenjiang "Mrs. Wang's home" old shop is facing demolition. Should she stay at home and watch the weather or go out to explore foreign markets? After careful consideration, Mr. Wang decided to lay a base in Changzhou, a city next to Zhenjiang, and face the whole country. 200 1, Mrs. Wang opened the first pot cover noodle shop in Xinbei District, Changzhou, and the pot cover noodle was the first time for the company to go out of Zhenjiang. Determined the belief and mission of "spreading Zhenjiang pot cover noodles culture to every corner of the country" and embarked on a long journey of joining pot cover noodles. Since its opening, the company has opened more than 65,438+000 franchise stores nationwide, has its own distribution center, provides services to more than 50,000 customers on average every day, and has its own direct stores, with a daily turnover of around 6,000 and a team of more than 200 people. There are 15 stores in Changzhou alone.

From roadside shops to large direct sales stores

In 2003, Mrs. Wang officially opened the first large-scale direct store in Changzhou. After that, she raised more than 2 million yuan and set up her own team to build the brand culture of pot cover noodles, design and apply the joining process. Due to the inheritance of Mrs. Wang for three generations, she quickly mastered the management and distribution experience of foreign markets. After years of exploration and development, the company has a sound management and independent distribution system, and has formed a standardized and programmed franchise operation process and post, and conducted strict audit and technical supervision on the operation process. "As long as you work hard, the iron pestle is ground into a needle." In 2005, the company began to develop formally in the whole country by joining, and set up a series of departments such as marketing department, design department, distribution department, research and development department, training department and logistics distribution center. To provide perfect market research, store location and follow-up support for "Mrs. Wang" franchise stores.