When we are inspired by some things, it is a good choice to write down our own experiences, which can help us analyze the causes of problems and find solutions to them. The following is my experience on sales knowledge training, welcome to read!

Sales knowledge training experience 1 1, the overall feeling of training.

This training mainly consists of three parts, one is sales skills, the other is product knowledge, and the third is CRM system. From the harvest point of view, sales skills have gained more, further refined sales awareness and skills, and were inspired by some new ideas, mainly in finding customer needs, which may be more effective and easier to succeed; In terms of product training, there are new products and old products, and I have a good understanding of the company's current main sales direction. In addition, we can look for some sales opportunities in combination with the local actual situation. As far as CRM system is concerned, it is a new sales management system. Compared with the original system, this system is more user-friendly and simple to operate, which should be very helpful to sales.

Second, the biggest personal gain.

Judging from this training, the core content should be various sales skills in solution sales. To analyze the problem from the customer's point of view, we need to find the customer's "pain point". This way of thinking should be more effective. Looking for sales opportunities from the customer's point of view, rather than simply blind sales, can avoid wasting a lot of manpower and material resources and work more efficiently. How to analyze the needs of customers at all levels is the top priority of this sales management training.

Three. Training opinions and suggestions

1, the training time is longer and the content is more. From the point of view of learning, too long time will affect the learning effect. Every day from morning till night, the schedule is very dense, which will make you very tired. I hope the company's training can be arranged briefly and compactly.

2. This product training lacks written teaching materials. Because the speaker speaks quickly, the notes may be omitted. I hope that the lecturer can send the training materials to individuals for review at any time. In addition, in the future work, we need these materials to make plans according to the needs of customers. I hope the company can solve them as soon as possible.

Fourth, the next training needs

I hope the company can organize more training to inspire sales ideas, and at the same time, organize more exchanges with sales colleagues from all over the country to motivate every sales.

My experience in sales knowledge training 2 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ The theme of this training is:

1, defining the work orientation of the marketing department and marketing manager;

2. Explain the basic technology of market analysis;

3, familiar with the basic ideas and ability requirements of marketing planning, familiar with the organization process and specific operation methods of various marketing activities, and improve the marketing planning and marketing activity planning ability of marketing managers;

4. Enhance the marketing ability of key customers and users; Although I have been engaged in automobile sales, I still don't know much about sales, so I am very grateful to the company for providing me with this training and learning opportunity, which has given me a deeper understanding of marketing.

Through this training, I learned some new marketing management knowledge, which made me understand the importance of marketing department to enterprises. Before that, I always thought that the "marketing department" was irrelevant and not as important as the "sales department", which created most of the company's achievements; Through this training, I have a new understanding and understanding of the marketing department. The following are some thoughts and experiences after my training and study.

First of all, define the job orientation of the marketing department and marketing manager.

Many enterprises, including some marketing workers, are still struggling with the functions and responsibilities of marketing department and sales department. Now many companies have set up marketing department and sales department. Planning department, marketing department and sales department; Planning department, brand promotion department, sales department, etc. In fact, these conceptual departments should not be juxtaposed. According to the explanation of the training teacher, it is correct that the company has a marketing department and a sales department. Which marketing department listed above should actually be the work of the marketing department. Planning, marketing and brand promotion should be the work of the marketing department. However, most marketers often regard "sales" (generally considered as a relatively low-level market operation) and "marketing" (generally considered as a relatively high-level market operation) as a level difference.

Marketing covers a wide range, so I don't want to elaborate here, just want to talk about the difference between the marketing department and the sales department:

1. Work goal: The goal of the marketing department is to establish a brand, expand brand awareness, enhance reputation, and provide reasons and incentives for consumers to buy products, while the goal of the sales department is how to deliver products to consumers and realize the value of commodities and corporate brands;

2. Level: The relationship between market and sales is "strategy" and "tactics". The marketing department involves all aspects of sales, including market research before, during and after sales; The formulation of marketing plan; Product positioning and brand promotion plan; Price setting; Policy formulation of channel development and promotion; After-sales service policy, etc. , is a global planning work, is a strategic issue.

The work of the sales department is mainly to implement the products researched and planned by the marketing department according to the designed channels, prices and promotion methods, and realize terminal sales. This is about tactical implementation.

One is strategy formulation, the other is implementation, and the image is the relationship between the human brain and hands and feet; Global and local: the marketing department considers the overall situation and represents the overall interests. So in addition to sales, there are brand awareness, brand reputation and so on.

Theory and practice: Because of the different nature of the work of the two departments, the marketing department often carries out "theoretical work" and the sales department often carries out "practical work".

3. Long-term benefits and short-term benefits: In the marketing strategy research of the marketing department, brand planning and construction generally takes one year or even three to five years as an inspection cycle.

So what matters is the long-term interests of the enterprise. The sales volume of the sales department is often based on the month, quarter and the most years. So it is related to the short-term interests of enterprises. Market analysis is the analysis of market scale, location, nature, characteristics, market capacity and attractive scope.

According to the market environment, competitiveness, competitors, etc. of the project products, through market research and supply and demand forecast, it is analyzed and judged whether the products produced after the project is put into production have a market in a limited time, and what marketing strategies are adopted to achieve the sales target.

Second, clear the basic technology of market analysis

Market analysis is an economic analysis of market size, location, nature, characteristics, market capacity and attractive scope. According to the market environment, competitiveness, competitors, etc. of the project products, through market research and supply and demand forecast, it is analyzed and judged whether the products produced after the project is put into production have a market in a limited time, and what marketing strategies are adopted to achieve the sales target.

Familiar with the basic concept and ability of marketing planning.

Familiar with the organizational process and specific operation of various marketing activities, familiar with the basic ideas, ability requirements and methods of marketing planning, and improve the marketing planning and marketing activity planning ability of marketing managers; Methods: Improve the marketing planning and marketing activity planning ability of marketing managers; People's planning ability is actually the result of the comprehensive action of many factors. It is not a gift, nor can it be formed overnight, but a person's comprehensive ability obtained through long-term and arduous self-learning, self-tempering, self-transformation and self-improvement.

Therefore, as a qualified planner, we should consciously build our own knowledge structure, develop good thinking habits, master skilled strategic skills, cultivate rigorous work style and creative thinking, and participate in colorful social practice extensively, so as to achieve a real all-round planner.

Fourth, improve the marketing ability of key customers and users.

Enhance the marketing ability of key customers and users; The big account sales strategy, also called the big order sales strategy, is relative to those smaller orders that can be completed only by one or two phone calls or sales demonstrations. Usually, the customer is an organization rather than an individual, and the order amount is also large.

The sales process of big customers is relatively complicated. Only by deeply understanding the customer's thinking process, purchasing process and motivation behind customer behavior can we take the overall situation from the strategic commanding heights and formulate accurate and effective sales strategies. First of all, the purchasing decision-making process of big customers is complicated, and there are usually many people involved. Sellers often have to influence the whole decision-making chain to get orders. Because the final purchasing decision usually has a direct impact on the business development of the organization and the development of individuals in the organization, the decision makers involved in the decision-making are more cautious.

Accordingly, the sales process of the seller may involve many people, and the sales manager and even the top management of the company will participate in the sales process. The whole sales team needs coordination to produce ideal sales results. Moreover, the procurement cycle of large orders is generally long, and in the long sales process, it is necessary to promote the sales process in a planned and step-by-step manner.

The chapter of key account sales strategy planning covers: key account development strategy, customer information collection and analysis strategy, sales promotion strategy, competition strategy and teamwork strategy.

Fifth, re-examine the attitude towards work.

We also have a new understanding and positioning of marketing. In fact, we sell our customers not only our products, but also our personal character, our team spirit and our corporate image. Therefore, marketing can't just focus on short-term interests and take shortcuts.

We should not cater to customers blindly, but show sincerity and fully consider the interests of customers in order to win long-term cooperative relations.

I am rethinking why I used to be a salesman and talked about customers too tactfully. Is this the real me? Why can't you deal with customers naturally and purely, like ordinary friends? I now feel that work and life can be unified, and the sincerity of treating family and friends and pouring it into customers can actually impress customers.

So there is no need to go to work with a face and get off work with a face.

I think this is a refinement of my mentality, and it is also the most precious harvest of my study of this course.

Experience of sales knowledge training 3 The study of my trip to Shenzhen from July 8 to July 10 made me challenge my limit and cross my lowest psychological defense line. Through the exercise of this "I am the sales champion" trip to Shenzhen, I have established a correct concept of employing people, have the will to become an excellent salesperson, and have a correct working attitude.

This "I am a sales champion" study is a rare learning opportunity organized by Shenzhen _ _ Company. Learning is given by the head coach _ _ teacher, and the head coach is Mr. _ _, the boss of _ _ company.

On the first night of study, I gave us homework and asked to plan a "savage sales" activity. That night, I was very tired and planned this activity with the members of our second group (because I didn't buy a hard seat train ticket, my colleagues and I stood in the train carriage from Anqing to Shenzhen in 17 hours). I didn't go back to my room until five o'clock in the morning and got together at seven o'clock in the morning to dress up. I work as a makeup artist for the group. Dress up eight players as men and women of a savage tribe. Everyone is wearing a bathing suit, wearing a wreath made of leaves collected at night on his head and tied to his body with oak leaves. The more chaotic, the more colorful, and the face is covered with strong oil paint. Everyone looks amazing and dazzling! Everyone in the five groups is "dressed up" in this way, so they don't have any money. They just distribute and sell the invitations and cultural shirts of Aimu Company on the streets of Shenzhen. With their own ability, they sell cultural shirts in exchange for food and water, and groups invite them to sell more cultural shirts for extra points. For introverts who have never worn swimsuits, such sales really challenge the limit and cross the psychological bottom line.

The next day, each group prepared a program to practice how to sell mattresses crazily. The theme is to attract popularity and create an atmosphere. Each group is a unit, and all the staff participate in the performance. Our second group performed Beauty and the Beast, and we fell in love at first sight and chose to love the mattress. The highlight is exaggerated and funny, which drives the audience to participate in trying the comfort and elasticity of the mattress. The whole program runs through passionate music, and this program is also prepared during the evening break. Although we only had a rest for two or three hours, the result was gratifying. Our second group of falcons scored 294 points in this link, out of 300 points, and only the atmosphere scored 100. This is inseparable from the division of labor and cohesion of the team. Although the team members met for a short time, they worked hard to plan activities and sacrificed their sleep time, but they were all very happy.

On the last day of the inspection, we visited the whole process of mattress production under the leadership of General Manager Yu. In the clean workshop, we have seen many nuances, which are worth learning and learning from. On the last night of study, at our graduation party, we saw many clients in swimsuits invited by us to attend our graduation ceremony on the streets of Shenzhen. There were awards at the party, on-site sales signing, mutual learning, passionate dancing and a high atmosphere. Two days and three nights of study is very short, there are too many feelings when leaving, and there are too many joys of harvest.

Experience on sales knowledge training 4. The training organized by the company has benefited me a lot! To put it bluntly, the purpose of training is to make everyone who participates in the training get knowledge supplement and skills improvement. In order to let us know more about how to sell, Mr. Yu explained a lot to us. My professional knowledge, ability and external experience make me feel that I should strengthen myself and improve myself. Only in this way can I be in an invincible position in the fierce competition.

The training is summarized as follows:

First, the content of this study

On May 22nd 1, Manager Yu took us back to the training content of the previous day and talked about corporate culture, corporate knowledge, business etiquette and so on. Then there are sales skills, the definition of sales skills, communication and the three elements of communication, as well as the qualities that a salesperson should have. Among them, sales skills are divided into five major links:

1, ready;

2. Say hello;

3. Understand the demand;

4. Introduce commodities;

5. Meet customer needs. Explain the definition of communication and how to establish good communication with customers.

2, everyone knows that interest is curious about something or things, that is called interest! How to arouse customers' interest in exchange for customers' interest is similar to FAB's explanation, and it can be done in the opposite direction if necessary, BAF! The most important thing is to try it on. Only by trying on can we stimulate customers' interest and make them want to buy, and finally promote sales and achieve the transaction rate. Secondly, it talks about the skills of how to get customers to buy it, and what to do when customers are hesitant about this dress. Finally, the list, praise skills and how to find praise points are discussed. These are the most important training contents.

Second, the training experience

We should strengthen our professional knowledge and language organization ability, memorize FAB, implement and use it, learn to use sales skills in sales and communicate with customers flexibly. Due to the limitation of praise language and organizational language, we can't convince customers well in the process of communicating with customers. In this respect, I need to continue to learn to improve my product knowledge and improve my business level. Everything is constantly changing, and I need to constantly add new knowledge to enrich myself. Insist on going out for a walk more and truly understand what products customers need, so as to create greater benefits for * * * company.

Thank you very much for the training provided by the company this time. I feel really lucky to have such an experience, which is good for myself now and myself in the future.

About the experience of sales knowledge training 5 In a blink of an eye, a week of sales training is over, leaving me with endless aftertaste and profound experience. The theme of this training is "Campus Economy". Campus economy is a regional economy based on campus and developed for students. Its main body is college students, and its development field mainly comes from campus. This is a training suitable for our present situation. At this moment, we are faced with the choice of finding a job or starting a business. Through this training, we can see our own good ideas for starting a business and open another door to success.

This is a group assignment. There are five people in our group. When we know the theme of this training, we will express our opinions and see where to start our business. Finally, according to the characteristics and opinions of five people in our group, we decided that our selling point was breakfast. Maybe breakfast is not new to us. However, as a college student living on campus, I have to eat the same breakfast as the canteen every day, or eat breakfast outside that we think is unhealthy. Another point is that college students have the habit of sleeping late at the moment and will ignore breakfast. But breakfast is very important to everyone and can't be ignored. According to these opinions, our "come early" breakfast shop came into being. One of the most important functions of our breakfast shop is to deliver breakfast to consumers in person.

Before making the planning book, we planned the daily training tasks. According to the plan, we are working hard every day and finishing the task seriously. First, we analyzed the marketing environment. Only by analyzing the marketing environment first can we make a good marketing strategy. When analyzing the marketing environment, the five of us think together, and each of us speaks his own opinion, whether it is correct or not, and then reaches an agreement. After the environmental analysis, we also have a better understanding of the identified market. The next step is the investigation and prediction, mainly the questionnaire design, and then the questionnaire analysis is carried out according to the filling opinions of the questionnaire. Questionnaire design is mainly to determine whether we have a market and whether everyone is interested in such a market. According to the opinions of the interviewees, we can improve our products and see the market clearly. In the collected questionnaire, we saw many sincere opinions. We are full of confidence in our own market, and some students even ask us if we really want to open a shop. When we heard the inquiry, we felt confident at the beginning. Our idea was feasible. Everyone attached great importance to breakfast, but sometimes we put it down because of time. From one questionnaire after another, we have seen a potential big market with optimistic prospects. Then we made our target market and subdivided it. In this way, we can better determine the next action according to the market. Secondly, the marketing strategy combination, which is the most critical step, needs to be analyzed from the aspects of products, prices, distribution channels and promotion. Every analysis should proceed from reality in order to better market our products. During the "4P" analysis, five people in our group are trying their best to open up our market. Only by working together with Qi Xin can we play better. Of course, in order to make a good plan, we need to budget our business. Although we have never really come into contact with the business, nor have we read the financial statements and financial analysis of the enterprise, we have made a budget for our funds according to our existing market. Finally, it is a summary. By summing up, we can see where we should start to deal with the market and what are the shortcomings.

This training put written knowledge into practice, which not only deepened our understanding of marketing, consolidated our theoretical knowledge, but also enhanced our marketing potential. Through group cooperation, we understand the importance of cooperation and how to cooperate with a group, which lays the foundation for us to deal with society in the future. This practical experience has benefited us for life and accumulated experience for us, enabling us to better cope with the future.