I extracted a passage from my paper in the company for your reference:

Site selection evaluation:

Site selection evaluation is an important link related to the success or failure of catering enterprises. Advertising, price, customer service, products and service types can all be adjusted quickly with the change of environment. In contrast, the location of restaurants can be said to be the most inflexible factor in the whole strategic combination. Because of the large capital investment, high decoration cost, close product strategy and regional relationship, the location of restaurants should be extremely cautious and professional.

For site selection, we should fully analyze the comprehensive factors such as customer flow, customer attributes, compatibility with products, acceptance and consumption level.

Market research:

1 product survey

Analyze products, accurately calculate costs, analyze the impact of the dining process, analyze the effect of people, conduct full market research in the business circle, understand customer preferences, collect customer feedback, and sort out relevant data.

2 customer portrait (dining scene) survey

According to the customer dining scene and business circle form in the business circle, accurate customer portraits are carried out, so as to analyze the customer's consumption ability, taste preference, dining time, customer feedback and other related data for integrated analysis.

3 Traffic (consumption power of business circle) survey

Conduct accurate traffic monitoring on the location of the business circle, analyze the exposure rate, exposure, store entry rate, transaction rate and repurchase rate of the store, and conduct accurate data analysis.

After the site selection, it is necessary to apply for licenses and decoration. You can consult or inquire about the process of applying for a license at the local industrial and commercial bureau. I won't go into details here, and I will emphasize the decoration for you:

Decoration should be based on a series of factors such as capital investment, decoration style, actual store demand and product equipment demand. Design a whole set of decoration design scheme for the whole catering enterprise. It should be fully integrated with business categories, brand culture, style and other factors, and at the same time make a good planning and layout.

After that, you can recruit employees and start. You must also budget your own start-up funds in the pre-investment budget, and the costs of all projects such as labor costs and raw material costs in the early stage must also be well invested to prevent the capital chain from breaking.

There are many different factors in internal staff management. You can refer to some catering professional management documents in the early stage.

Finally, let me introduce marketing to you:

The following suggestions are provided for your reference:

The purpose of our activities is nothing more than to achieve an effect of increasing hotel sales and popularity.

Then, we divided several marketing steps according to the expected effect:

First: how to make customers advance to the store?

We can use strong visual display (opening ceremony, flower baskets at the door, firecrackers, large posters, lighting effects, etc.). Let customers see us first, and then attract customers into the store through small gifts, vouchers and doll interaction. In this way, we achieved our first goal.

Second: how to make customers buy?

We can promote the purchase of customers by food display, discount, voucher distribution and special food gifts. And reach the consumer's purchase intention. This premise must be that we have enough confidence in our products. Knowing that the quality of our products is reliable.

Third: How to make customers come again?

Catering theory tells us that the cost of maintaining an old customer is far lower than the cost of attracting a new customer. Therefore, it is necessary to introduce certain marketing means so that customers can come again next time. We can effectively stimulate customers' stickiness by issuing coupons and buying vouchers next time, including membership card marketing, so that customers can form a second purchase independently. Of course, this is based on the stability of our products and good service system.

I hope my answer is helpful to you.