1 hardware facilities

Equipment and facilities are the basic conditions for opening a cake shop Generally speaking, small cake shops need the following equipment: oven, bread proofing box, fermentation box, blender, tablet press, ice crusher, egg beater, cake mold, baking tray, freezer, display cabinet, refrigerator, console, butter machine, shelf truck, cashier, various molds, knives, gadgets and other raw materials.

2. Apply for a business license

To open a shop, you need to apply for the following documents: apply for a business license at the Industrial and Commercial Bureau, apply for a food hygiene license at the Health Bureau, register with the tax authorities to pay taxes and receive invoices, and apply for a health certificate at the epidemic prevention station.

Personal ability and quality of shopkeepers

1. Owner's work content

1) Be the top manager of the store. Manage the daily operation of the store and achieve the company's economic indicators.

2) Be a good image agent of the store. As a store owner, it is necessary to establish good relations with various stakeholders, customers and business partners in the region. Everything the shopkeeper says and does represents the company's image and makes decisions on behalf of the company.

3) Do a good job of coordination. When there is a problem in the store, we should coordinate as a manager as soon as possible to make it recover smoothly.

4) Be a good messenger of information. Communicate the changes in market conditions, policies and plans of the mall to the mall employees correctly and quickly.

5) Be a good mentor. It is an important duty of the owner to guide and educate the shop staff. Therefore, if the manager does not have this ability, he is not a qualified owner.

6) Do a good job in safety. Shopkeepers must ensure the safety of all assets in the store.

7) Do a good job in sales. The owner is also a shop assistant. He needs to know the psychology and needs of customers, so as to ensure that the goods in the store are marketable and enduring.

8) Do a good job of business information feedback. The store mainly feeds back the regional situation and consumption trends to the company in time, so that the company can take due measures against the changes in the market.

2. The qualities that a shopkeeper should possess.

1) The manager should be a person who loves life and is full of life interest. On the one hand, chain stores are meeting the daily consumption of target customers, and at the same time, they should also guide customers to shop in fashion. The purpose of doing this is not only to increase the sales of the store, but also to stabilize its own customer base. Only when the store manager has rich life experience can he know what customers need, what customers buy under what circumstances and how to use it. All this requires operators to love life and have rich life experience.

2) The store manager should also have a keen business vision and certain analytical ability, and be able to analyze the work priorities of the store from a large number of product sales data.

3) The store manager should also be honest, caring and sympathetic. Honest character is the foundation of all abilities, and caring for employees is the most effective means to stimulate employees' enthusiasm for work and maintain the authority of the store manager.

4) The store manager should have certain organizational and leadership skills. Only in this way can the store manager assume the responsibility of managing the daily operation of the store and unite all store employees to complete various economic indicators.

5) The store manager should also have strong self-awareness and interpersonal communication skills. The requirement of self-study ability is because the industry is developing faster and faster, and there are many new ideas, methods and devices that need to be understood and learned, otherwise they will be eliminated by the times. The store manager has strong interpersonal communication skills, in order to deal with internal and external relations and top-down relations faster. At the same time, the store manager must pass on his management knowledge and experience to other employees of the store without reservation, so as to promote the overall quality and level of the store.

6) The store manager should also have good physical fitness. This one looks funny. How do you keep healthy when you are a store manager? In fact, because the manager's job is hard work, he is required to be able to withstand long-term fatigue and full-load intense work, so it is absolutely impossible to have a healthy body.

3. Understand the industry knowledge and be an expert cake shop owner.

As the saying goes, only experts and knowledgeable people can do this job well. If you want to open a cake shop, the first and most important thing is the technical problem. Only by mastering enough relevant knowledge and technology can we fully and systematically understand the cake shop, and then open a cake shop and operate it well. Technical knowledge is the premise of making good products, and good products are the key to the success or failure of cake shops.

There are different ways to solve the technical problems in production. At this stage, the most direct and quick way is to attend a baking training class. In the training class, the teacher will teach all kinds of popular bread, cakes and cupcakes without reservation, so that you can become a qualified dealer in a short time. At the same time, you can learn a lot about equipment and raw materials, so that you can fully understand the business you want to carry out.

The failure of many cakes is more or less caused by the lack of professional knowledge of operators, because the lack of professional knowledge will increase the uncertainty of production costs and product quality, and increase your business risks. For example, if you have enough knowledge, you will know what kind of equipment you need, what kind of tools you use, what kind of products you produce, and whether the products made by the pastry chef are qualified, without relying too much on the pastry chef's advice. You have to understand that as a boss, our goal is to create the maximum value with the least investment, while the pastry chef considers how to make his work easier and get the maximum benefit. In the past, many people who opened cake shops completely listened to the pastry chef's advice because they didn't know professional knowledge, until they couldn't do it anymore, which led to failure.

So if you want to open a bakery, you must have enough professional knowledge reserves. In addition to studying at school, you need to keep abreast of industry trends to ensure that you are at the forefront of technology, products and marketing. It is a good choice to order some books and magazines, and you can also participate in various demonstrations, exhibitions and exhibitions sponsored by some schools or raw material suppliers regularly to enrich your knowledge. Only by mastering knowledge can we master the cause and achieve it.

According to industry insiders, the main reason for the failure of Shencheng Yuanweifang this time lies in its "acclimatization" in taste. German bread takes coarse grains as the main raw material. Bread tastes hard and simple, but Shanghainese prefer soft and sweet fancy bread. In addition, in the interview, many consumers of Yuanweifang said that the products of this bakery are expensive, which is at least one or two yuan more expensive than ordinary bakeries. According to industry insiders, consumers are very sensitive to the price of baked goods. If the product is not innovative and expensive, it is really difficult to attract consumers to buy it.