First, the franchisee's business philosophy 1: "symptoms" of failed franchisees 1. The purpose of opening a shop II. Why study? How to learn II. The location and layout of the store. The image and importance of the store 1. Store image 2. Personnel image 3. Product image 4. Product management 1. How to replenish, stock and distribute goods 5. Fund management. Personnel management 1. Personnel recruitment II. Personnel training. Management of two stores and more than two stores. Store management. Off-peak season marketing IX. Market management 1. How to manage the market? The development trend of the market. How to occupy the market? For more information, please pay attention to China First Chartered Alumni Association.