Chief Marketing Officer (CMO) refers to the senior manager in charge of market operation in an enterprise, also known as marketing manager and marketing director. Mainly responsible for positioning marketing ideas in enterprises; Seize the market opportunity, formulate marketing strategy and implementation plan, and realize the marketing goal of the enterprise; Coordinate the internal and external relations of enterprises, supervise and control the implementation of enterprise marketing strategic plan; Responsible for enterprise marketing organization construction and incentive work.

I. The main responsibilities of the Marketing Director are as follows:

1, organize the preparation of annual marketing plans, marketing expenses, internal profit indicators and other plans;

2. Have the right to propose to the general manager the candidates for the business manager (director) and deputy manager of the marketing department, office and marketing point;

3. Organize research and draw up the company's marketing and market development plan;

4. Organize the formulation of various rules and regulations and internal organizational settings for marketing business management;

5. Be responsible for organizing the hiring, assessment, deployment, promotion, reward and punishment and dismissal of marketing personnel of subordinate departments within the scope of preparation;

6. Be responsible for approving the floating salary and royalty payment standards of marketing managers and marketing personnel;

7. Organize to prepare and report to the General Manager on time: the signing and performance of monthly marketing contracts and the completion of indicators;

8. Organize the preparation and timely report to the General Manager the monthly fund recovery and fund demand forecast;

9, responsible for coordinating the cooperation between the marketing department and the finance department, technology department and other departments;

10, organize the establishment of performance files of marketing salesmen, and organize the performance appraisal and professional training of marketing personnel on a regular basis;

1 1, responsible for approving loan slips, travel expenses, vacations, etc. Marketing personnel;

12, responsible for the development and research of new projects and the drafting of marketing routes;

13, organize the collection of marketing information, new technology product development information, user feedback information, etc.

14, responsible for organizing, implementing, checking and implementing the standardized management of sales statistics and statistical basic accounting in the marketing department;

15, organize market statistical analysis and forecast;

16. Complete other temporary work assigned by the general manager on time.

Second, the marketing director skills:

1, comprehensive professional knowledge and experience, including related product professional knowledge, marketing knowledge, advertising planning and communication knowledge, financial statistics management knowledge and enterprise management knowledge.

As a marketing director, comprehensive knowledge is necessary and the work is comprehensive, from product expertise to participation in product research and development; Marketing participates in sales planning; Advertising media and art knowledge participate in the planning and design of market image; Enterprise management and financial knowledge participate in business analysis; Information management knowledge participates in the statistical analysis of market information. Any lack of knowledge will affect the realization of his post responsibilities.

2, cross-industry, multi-industry and multi-post marketing management theory and practical experience.

Different industries, different marketing methods and different sales channels have different market management methods and their own characteristics; At the same time, the marketing director needs to coordinate the relationship among sales, R&D, quality, logistics and production, so the practical experience of multiple positions can improve the level and effect of his work, and the experience of multiple industries can give full play to the advantages of various industries, complement each other and maximize the role of his marketing work.

3. Good writing skills and artistic design foundation have reached the level of fashion aesthetics.

Most of the marketing planning and creative design management of the marketing director's work need good writing skills, artistic design foundation and fashion aesthetic standards. Without these abilities, we can't lead and manage this professional team well, and we can't make an advanced brand visual image decision. The knowledge of advertising media can support him to make good decisions on brand promotion mode and advertising media selection, and improve the efficiency of the company's advertising investment.

4. Superman's psychological quality and marketing training ability.

The marketing director is one of the most involved managers in the company, and he often experiences some problems when making decisions about the future, so he should have a good attitude, atmosphere, delicate way of thinking and rich experience to support him. At the same time, facing the guidance needs of a large number of people in the sales department, strong training ability is indispensable.

Enthusiasm for life and extensive creativity are also one of the qualities of marketing director.

It has both perceptual way of thinking and rational character, because the market creativity of enterprises is different from the planning of advertising companies, which requires more rational requirements and implementation requirements.