With the demand of consumers becoming more and more personalized, hotels should realize the direct dialogue between customers and manufacturers through the Internet, classify according to the needs of different customers, and formulate the hotel network marketing promotion plan.

(B) the price strategy

When making hotel price strategy, make corresponding strategy according to each consumer's values. Traditional hotel marketing pricing mainly considers hotel cost and similar hotel prices in the market. On the internet, consumers are basically rational in shopping, and whether the price is appropriate depends on their values. Therefore, the hotel should fully grasp the purchase information of consumers and smooth the communication channels between the two parties.

Promotion strategy

Hotel online promotion mainly relies on online advertising to radiate information to all corners of the world and establish one-to-one contact with consumers. Traditional hotel marketing is a kind of strong marketing, regardless of customer demand or not; Hotel network marketing is a kind of soft marketing, which can achieve the marketing purpose by strengthening communication and exchange with customers, so as to tap the needs of potential consumers.