Mr. Guo Hanyao briefly introduced the experts of actual marketing management, the most valuable dealer training, the brand operation management of growing enterprises, the first marketing group expert of Sales and Market magazine, the distinguished expert of winner's lecture hall, the training expert of advanced ordering meeting, the gold medal sales trainer, the training expert of senior store manager and the actual training lecturer. At present, he is a peer brand leader in Jiuzhou, marketing planning agencies, an MBA invited professor at Han Shuo Institute of International Management, your brand marketing consultant, the dean of the Marketing Institute, a gold medal lecturer at the President Training Network in China, and a lecturer at Taobao. Teacher Guo Hanyao's works include: The Golden Rule of Brand: How to Build a Corporate Brand, The Whole Process of Order Fair, How to Become an Excellent Distributor, Standing in front of Top Distributors, Seventeen Practical Abilities of Super Store Managers, Beyond Competition, Marketing Strategy of kotler, Winning by Execution, Customer Hierarchical Management, Talking to Anyone, etc. For thirteen years, Mr. Guo Hanyao has been dealing with various brand dealers all over the country, and has conducted professional training for nearly 10,000 dealers of hundreds of brand enterprises. Mr. Guo Hanyao's courses are systematic, practical and action-oriented, and are well received by dealers. The store manager is the core figure in the operation of the store, and his working ability directly determines the profitability of the store. In a dazzling array of large and small shops, if you want to keep your shop in a high position, you must first improve your actual ability, which is the key to flourishing shops! This book deeply analyzes and expounds the 17 practical abilities that store managers should have in store management, aiming at rapidly improving their management knowledge, marketing strategies and personal comprehensive abilities, especially how to maintain the sustainable competitiveness of stores, thus forming lasting profits, strengthening the psychological quality of store managers, enhancing their professional competitiveness, showing a new look of stores, setting new standards for stores and creating new characteristics and vitality for store performance. The speaker, Mr. Guo Hanyao, combined with his terminal training experience of nearly ten thousand students for more than ten years, compared his crude professional knowledge with life cases, making the content of this book relaxed and lively and practical. This book is a required course for you to become a more professional, excellent, effective, attractive and popular gold medal store manager. Teacher Guo Hanyao's teaching characteristics: he is good at decomposing the marketing management concept into practical operation, advocating happy training and interesting speech. Let students not only know how to think with their brains, but also know how to implement it in a relaxed and happy atmosphere. The so-called "learning in the morning and using in the afternoon, from ideas to methods". Teacher Guo Hanyao's curriculum features: systematic, practical, operability, strong interactive atmosphere, aiming at solving practical marketing management problems, vivid and humorous language, good at using successful cases and theories to explain profound problems, so that students can learn in a relaxed and happy atmosphere and further improve their marketing management knowledge and skills; The wonderful interactive links and meticulous practical actions left a deep impression on the students and friends from all walks of life. According to your training needs, Mr. Guo Can has worked out a professional syllabus. With sharp language, vivid humor, strong deductive ability and good classroom atmosphere, Mr. Guo is an ideal teaching teacher for various management consulting companies. He is involved in sales, management and human resources, especially marketing management. Teacher Guo has a unique R&D course. The content of "Seventeen Practical Ability Training Camp for Super Store Managers" introduces the first part of the basic ability of super store managers, the first ability, the role positioning ability (the soul of the store, the quality ability that should be possessed) and the second ability, the system thinking ability (including mentality, concept, Systematic thinking) third ability planning ability fourth ability commodity display ability fifth ability commodity management ability second part super store manager sales ability sixth ability sales planning ability seventh ability sales planning ability eighth ability promotion planning ability ninth ability customer development and management ability tenth ability face-to-face sales ability eleventh ability information collection and utilization ability third part super store manager management ability twelfth item super communication ability thirteenth item executive ability/ Kloc-0/4 Time Management Capability 15 Target Management Capability 16 Team Building Capability 17 Abnormal Situation Management Capability ...