Therefore, various etiquette companies were born today. China has always been a country of etiquette. Etiquette is not only an important part of ideology and morality, but also an important form of spiritual civilization construction. Etiquette not only reflects a person's mental outlook, but also reflects the moral fashion of a unit, a region and even the whole society. With the increasing communication between people and countries, as well as the exchange and collision between eastern and western cultures. Make the etiquette and customs around the world continue to integrate and develop. Finally, it is worth mentioning that every model, when participating in various activities, will use the most generous and decent movements to complete their tasks, which are all exchanged for countless times of practice in training. The selection criteria of etiquette models are: good looks, slim figure, and height between1.70-1.75m. In addition, there are two parts to be selected during the interview: one is the neck, which is smooth and delicate, plump and graceful, and is mainly used for shooting necklaces. Followed by the foot, it requires good foot shape, good skin, sound nails and no blue veins exposed. Mainly used for shooting advertisements such as sandals, slippers and fitness equipment. It is not easy to select models that meet all kinds of conditions, but for fashion models, the first three are the most important acceptable standards. The latter standard can be selected as the local excellent standard.