First of all, explain the professional direction of e-commerce:
Professional direction of e-commerce
At present, most universities in China have set the following directions:
1. Marketing: the direction of network marketing;
2. Technology: website programming design direction, network payment and security;
3. Information management: enterprise informatization, information management and information system, e-government and supply chain management;
4. Law: electronic commerce law; (Non-e-commerce major)
5. Economy and finance: e-commerce and international trade;
6. Logistics: e-commerce logistics management
The curriculum of e-commerce major is generally different in different universities. Some universities pay attention to computer technology, while others pay attention to enterprise management and business model. These are reflected in the departments where e-commerce majors are located, such as management college, economics college, computer college, information technology college, software college and so on. (Most of them are in management schools), and the professional skills and professional awareness of graduates trained by various universities will also be different.
Second, e-commerce employment direction:
The working direction of e-commerce
E-commerce graduates can engage in:
1, website front-end design: webpage design, webpage art design, website front-end code optimization, etc. (Skills: html, div+css, javascript, dreamweaver, flash, photoshop, fireworks, etc. )
2. Website backstage design: website construction and maintenance; (Skills: front-end development skills and a website programming language such as PHP, ASP, ASP.net, JSP, Java, C#, etc. Generally speaking, mastering a language is enough.
3. Website operation: network editing, website planning, online customer service (namely customer service), website data monitoring and data mining, website CRM (customer relationship management); (Skills: soft writing ability, content planning ability, communication ability, data analysis ability, etc. )
4. Network marketing: SEO (search engine optimization), SEM (search engine marketing), online advertising, network integrated marketing, enterprise marketing planning, international trade (network direction), etc. (Skills requirements: basic website construction technology, SEO technology, SEM bidding advertising knowledge, basic network marketing skills, etc. )
5. Online sales: telemarketing, product marketing consultant, etc. (Skills requirements: marketing ability, communication ability, etc. )
6. E-commerce operation: e-commerce project management, Internet product manager, third-party e-commerce platform management (such as Alibaba store, Taobao store, Tmall store, JD.COM store, etc.), planning and operation of e-commerce activities; (Skill requirements: more than three years working experience, e-commerce practitioners start from the bottom)
Four types of e-commerce industry
1, e-commerce enterprise
Online shopping malls: such as Alibaba, Taobao, Tmall, JD.COM Mall, Suning.cn, Amazon, Dangdang, Ke Fan, 1, group buying websites, etc.
Portal sites: such as Tencent (opening up e-commerce projects such as pat, QQ online shopping, QQ Mall, Yi Xun, etc. ) and Baidu (online marketing advertising bidding system);
Vertical Internet category: e-commerce information category (such as Billion Power, Paidai, iResearch), tourism category (such as Ctrip, Tongcheng), recruitment category (such as Zhaopin recruitment, worry-free future), classified information (such as market). Com and 58 cities), consumers share shopping guides (such as public comments, beautiful talks, mushroom street) and SNS e-commerce direction.
2. E-commerce service enterprises
Software research and development enterprises, such as ERP (Enterprise Management Information System), e-commerce mall system, payment software, online marketing software and other e-commerce auxiliary software; (such as AliPay and shopEX)
Hardware enterprises, server components and server providers; (such as Alibaba Cloud, Wang Wan, Western Digital, etc.). )
E-commerce consulting enterprises, management consulting and supporting solutions (such as iResearch)
3. Traditional enterprises
With the rapid development of e-commerce, traditional enterprises began to exert their efforts in e-commerce channels, such as paying more attention to enterprise website construction and enterprise network marketing, which made traditional enterprises have a demand for e-commerce talents.
4. Traditional industries
For traditional industries, e-commerce is a new mode of operation, which will use traditional economy and trade, traditional logistics, manufacturing or agricultural sideline. For traditional industries, e-commerce means a broader market, more convenient distribution channels and more industry opportunities. For e-commerce graduates, it is more job opportunities!
E-commerce work
1, network marketing specialist (such as SEO specialist, SEM specialist, website promotion)
SEO Specialist (search engine optimization specialist): responsible for website keyword analysis, content optimization, page code structure optimization, internal and external link construction, site group construction, soft text writing and other optimization scheme design and optimization effect evaluation;
SEM Specialist (Search Engine Marketing Specialist): Responsible for the promotion of search engine bidding advertising and advertising alliance promotion of enterprise products or services;
Network marketing consultant: responsible for the promotion and sales of enterprise products and services, contact and develop customers;
Telephone Sales Specialist: As mentioned above, telephone contact is the main way;
Network promotion specialist: use B2B platform, corporate website, yellow pages, blogs, forums, Weibo, post bar, SNS social networking site, question and answer system, encyclopedia website, etc. Help enterprises to implement marketing activities;
Senior network marketing specialist: network marketing data mining, network marketing effect analysis, network marketing scheme design and implementation, competitor marketing analysis.
2. Website planning/network editing
Network editor: familiar with the operation and operation process of e-commerce website and understand the development direction of e-commerce; Have an in-depth understanding of corporate websites and be familiar with the functional requirements of corporate websites; Strong knowledge of Chinese and text editing, and certain knowledge of website column planning and operation management; Strong ability in selecting topics, planning, editing and summarizing; Familiar with computer operation, master basic network knowledge.
3. Website backstage developer
Website development engineer (PHP developer, ASP developer,. NET developers, etc. ): proficient in one of the development tools such as ASP/PHP/. Net/JSP/JAVA/C#, can independently develop the background; Proficient in MYSQL, SQL server, Access, Oracle database management system, able to independently complete database development; Be able to read common JSP codes and write basic JSP programs; Proficient in HTML language and DIV+CSS, able to write HTML code completely; Familiar with Windows 2000/2003 and Linux/Unix operating systems; Familiar with website management, design planning, database management process and technology. (PS: Don't be scared by so many demands. Generally speaking, you can be good at several of them and have your own technical system. For example, PHP specialists can master PHP+MYSQL+Linux. )
4. Website foreground development and design
Website art design: Skillfully apply graphic design software such as Flash, Fireworks, Photoshop and Coreldraw to design various website page renderings; Have a certain knowledge of visual communication design, and be good at the application of advertising creativity and design in online advertising and traditional media advertising; (Generally, it is also required to know a certain web language such as HTML, DIV+CSS).
Web designer: In addition to mastering the skills of website art, he can also skillfully apply Dreamweaver, FrontPage and other web editing software, and can undertake various website page designs; Familiar with HTML, DIV+CSS, JavaScript and other webpage foreground languages, understand the principle of website program implementation, and have experience in programmer cooperation; Have some experience in website construction, have the spirit of communication and cooperation, and be creative.
5. Website Operation Manager/Supervisor
E-commerce supervisor: familiar with the common methods of network marketing, with the overall operation and management experience of e-commerce; Be able to make short, medium and long-term development plans for websites, implement and supervise them;
Website operation manager: able to complete the overall website and channel operation, marketing, advertising and value-added products management and sales; Can complete the construction and management of the website operation team, and realize the strategic goal, traffic improvement and profit of the website.
6, e-commerce international trade
Foreign Trade Manager/Supervisor: Good English is required; Responsible for maintaining foreign trade customer management of foreign trade e-commerce platforms such as Alibaba International Station; Foreign trade network channel procurement; Establish and maintain online foreign trade distribution channels.
7. E-commerce logistics
Graduates of this major are mainly oriented to industrial and commercial enterprises, logistics enterprises, transportation and warehousing service enterprises, and engaged in front-line management work such as logistics system planning, operation and management. For example:
(1), a business person of a third-party logistics enterprise.
(2) Customer service personnel engaged in logistics business processing
(3) Form operators who are engaged in document preparation and document review in logistics business processing.
(4) Planners of commodity distribution and transportation scheduling in modern logistics enterprises.
(5) Archivists are engaged in commodity information and distribution of customer information.
(6) management personnel engaged in the management and operation of commodity distribution and processing.
(7) Managers engaged in purchasing, tally and delivery.
(8) Managers engaged in warehousing and inventory management.
(9) Customs declarant of modern logistics enterprises
(10), operator of electronic data interchange system
8. E-commerce customer service
Telephone customer service of e-commerce call center: mainly responsible for information consultation, feedback and answering questions before, during and after the sale of e-commerce websites;
Online customer service: also known as online customer service, such as Taobao Want Want Customer Service; Customer service of other instant messaging software; Online customer service;