In order to ensure the high quality and level of activities, it is often necessary to prepare the activity plan in advance. The activity plan is a written plan arranged from the aspects of the purpose, requirements, ways, methods and progress of the activity. So how should the activity plan be formulated properly? The following is the promotion plan of Valentine's Day flower shop in 2022 (selected 5 articles) compiled by me for your reference, hoping to help friends in need.
2022 Valentine's Day Flower Shop Promotion Plan 1 I. Promotion Purpose
Through the theme of "romantic night", we should firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx x month xx day -xx month x day
Third, publicize the agenda.
20xx x month x day -x month xx day
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.
Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme display: X month X day -X month xx day
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, with exquisite ornaments in the store as the main display object.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 20 yuan will be given a flower.
2. Make a price list of "affectionate headdress bouquet"
Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: xx, xx, XX)
Pay attention to the registration of membership card information.
publicize
Shop layout
1, prepare enough gifts to make a love announcement.
A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);
B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";
C. purchase or lease heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy xxx yuan of flowers and give xxx a piece of jewelry or a membership card.
Buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop.
2022 Valentine's Day Flower Shop Promotion Plan 21. Target Market
Class A consumers: unmarried young people aged 20-25 are the main consumers of Valentine's Day roses. They are passionate, romantic and fashionable, like fantasy, and can accept new things quickly. They are a fashion class that never tires of innovation and change.
Class B consumer group: Although consumers over 50 are not as receptive to new things as young people, they account for 5% of the whole flower consumer group due to the influence of Valentine's Day atmosphere every year, which shows that their fashion mentality is gradually rising and they are easy to be "educated". If their children can add fuel to the flames and media advertisements are put in place, such consumer groups may become "blue chips" with great appreciation potential.
Class C consumer groups: consumers aged 25-35. Some of these groups are in the initial stage and rising stage of their careers, while others have already succeeded in their careers. Because of their personality, age, preferences, income, environment, habits, values and other reasons, this group is the most complicated, which is not conducive to segmentation and targeted marketing, but will be an "ambush" that affects B-type consumer groups.
Second, the theme of the event
Make love a habit.
Third, the activity time
Xx，xx，XX，XX
Fourth, the target market positioning strategy
Grab both ends and grab the middle. That is, through the focus of appeal to class A and class B consumers, the active participation of class C consumers is promoted. Class A consumers have the strongest consumption consciousness and the greatest demand, and are the main target market and the main target of advertising. Although the demand of Class B consumer groups is small, if the desire to buy is stimulated, it is also a big market, and its social impact will be very beneficial to the brand building of the company.
Verb (abbreviation of verb) promotion strategy
Roses have always been a regular gift for Valentine's Day, but now young people are not only satisfied with sending roses. Roses represent love and romance, but because of their physical properties, they can only be preserved for a few days, and sincere love needs eternity and persistence. Obviously, roses that can only be preserved for a few days or even only one day can't carry this information, let alone chocolate. Valentine's Day is only one day a year. What greedy modern people need is that every day is Valentine's Day. Therefore, consumers need a gift that can bear eternal love and represent lasting information. This kind of gift needs fashion and innovation. Jewelry is a good carrier, but its expensive price of several thousand yuan and ten thousand yuan can only be looked down upon by young people who are hard up.
Sixth, give meaning to roses.
1 rose: single-minded;
Three roses: I love you;
9 roses: an eternal article;
1 1 rose: for life;
2 1 rose: Love you;
27 roses: love your wife;
……
99 roses: a lifetime.
Seven. activity
1. Put the roses separately. If they are lovers, send them a rose and wish him "single-minded" to her.
2. Take photos of some of the most beautiful couples, negotiate with them and build a photo wall with their photos. This is the embodiment of love.
After buying the roses, they should be packaged beautifully.
If the weather is not hot, the clerk can also put on some cute doll clothes and bring roses accordingly, which is also a way to attract customers.
Eight, after the event, the venue will be clean.
Promotion Plan of Valentine's Day Flower Shop in 2022 III. Target Strategy
1, overall goal
In the Valentine's Day activities on Tanabata, we can achieve the success of the activities, attract more customers for the flower shop, win more people's support and love, and finally achieve the greatest benefits.
2. Specific objectives
During the activity, strive for a turnover of more than 20,000 yuan per day for three days, order no less than 200 flowers per day, and send flowers no less than 300 times per day. The total number of scattered flowers is 3000.
Second, the purpose of the activity
With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.
Third, the object of the activity
The activities of our xx flower shop are mainly aimed at the crowd of 16-30, and these young people are all 82. 2% people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.
Fourth, the theme of the event
"xx Flower Shop invites you to spend Tanabata Valentine's Day."
Verb (abbreviation of verb) activity mode
(A) determine the partners
In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.
(2) Promotion methods
1, flower booking activity-flower delivery project
2. Valentine's Day Theme Flower Exhibition on Tanabata
3, Tanabata Valentine's Day bouquet promotion activities
4, Tanabata Valentine's Day special activities.
5. Short articles related to flower arrangement
Time and place of intransitive verbs' activities
(1) Activity time
The activity time is 20xx years, xx months and xx days.
(2) Venue
The location of our xx flower shop activity is in front of our flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day couples will go together.
Seven, the way of advertising
1, large exhibition board
2. Flyer
3. Logo design, flower shop decoration and layout
4. Website promotion
Eight, preliminary preparation
(1) Personnel arrangement
30 temporary workers (female 1 9, male 1 1) were recruited before the event to be responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment so that the flowers will not be lost or late.
Need 8 delivery personnel (our store has 2 delivery personnel and 6 male temporary workers);
It takes two people to answer the phone and place an order online (our original 1 customer service staff and 1 female temporary workers);
5 bouquets decorators (there are 2 bouquets decorators and 3 female temporary workers in our store);
2 propagandists at the door and 5 street propagandists (6 temporary workers, 2 women and 5 men, the woman propagandizes at the door, and the man makes an excuse to publicize nearby);
Arrange 14 people to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (our original 1 sales staff, of which 13 people are female temporary workers, will give this 13 temporary workers some training);
In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.
(2) Material preparation
Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.
Nine, medium-term operation
During the activity, consumers can get our vip card when they spend all their money in 99 yuan. No matter new or old customers, all vip customers can only receive one gift with vip card. If customers have any questions about this activity, the sales staff should explain it in detail, and the final interpretation right of this activity lies with our store.
After the operation
1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.
2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and raise the sales rate of flower shops to a higher level.
XI。 cost budgeting
Temporary workers' expenses: 30 people, with an average salary of 3 days per person, 500 yuan.
Store decoration: replace some old ornaments, from the door to the store.
Foreword 4 of 2022 Valentine's Day Flower Shop Promotion Plan:
Flowers in a broad sense refer to all the reproductive organs of plants with ornamental value, and flowers in a narrow sense refer to all the individual flowering plants. Flowers have been widely loved and used by people, mainly for beautifying the environment and interpersonal communication, and also as a food source. Flowers consist of corolla, calyx, receptacle and stamens. They have all kinds of colors, gorgeous and fragrant. Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop.
Valentine's Day, also known as Saint Valentine's Day, is an annual xx day, which is one of the traditional western festivals. This is a festival about love, romance, flowers, chocolates and greeting cards. On this day, men and women exchange gifts to express their love and beauty. Roses are "flowers of love". On Valentine's Day in China, men and women often use roses to express their love.
A marketing theme: true love is priceless, and roses are affectionate.
On Valentine's Day, the main consumers are lovers in love, married couples, and elderly couples who are married in gold or silver. Among these people, they all like each other. In this festival which belongs to two people, giving each other roses is a good way to express love.
Two main products: roses.
Roses symbolize love and sincere and pure love. People often regard it as a token of love, and it is the first choice for lovers.
1. The value and meaning of the product itself
Red roses represent passionate true love; Yellow roses represent cherishing blessings, jealousy and lovelorn love; Purple roses represent romantic feelings and precious uniqueness; White roses represent purity and innocence; Black roses represent tenderness and sincerity; Orange rose friendship and youthful beauty; Blue roses represent generosity and kindness. Single blue demon Ji Huayu: Being together is a promise. Two blue enchantresses: Meeting is a kind of fate, and the intersection of hearts makes us have endless romantic feelings. You are my deepest love, and I hope to remember our beautiful love story forever.
1 rose stands for-I only have you in my heart.
Two roses represent-there are only two of us in this world.
Three roses stand for-I love you.
Four roses stand for-till death do us part
Five roses represent-sincere thanks
Six roses represent mutual respect, love and understanding.
Seven roses represent first love.
Eight roses stands for-thank you for your concern, support and encouragement.
Nine roses means-I want to spend my life with you.
10 rose stands for perfection and invulnerability.
1 1 Rose stands for-I only love you all my life.
12 roses represent my growing love for you.
13 rose stands for-you are my secret crush.
Roses represent pride.
15 rose-full moon night
16 rose stands for-falling at your feet.
17 rose stands for-you are my wife.
18 rose stands for-I wish you eternal youth and beauty.
Roses represent patience and expectation.
20 roses represent-I have a sincere heart.
2 1 Rose stands for sincere love.
22 roses represent-good luck.
25 roses represent-please love me, too.
27 roses stand for-wife ~ I love you.
30 roses means that falling in love with you is my greatest glory.
37 roses represent-I said I love you in my heart.
40 roses represent love until death do us part.
47 roses represent-you are the only one for me.
50 roses represent-unexpected meeting
99 roses represent eternity.
100 rose represents 100% love.
10 1 rose stands for-favorite
108 Rose proposes marriage.
144 rose stands for-love you forever.
365 roses-I miss you every day
999 roses-forever and ever
100 1 rose-forever
13 14 rose stands for-love you all your life.
2. Product packaging
There are many ways to package a bunch of roses, but if it is Valentine's Day, you can use special packaging to create surprises. Traditional paper packaging needs to be matched with colors and flowers, which is more traditional, but it is difficult to cause great surprises without comparison of the overall effect.
2. Transparent plastic paper looks natural, but the color is monotonous.
3. Wrap it with ribbon and decorate it with paper below.
4. Pack with big leaf plants, put them together one by one and wrap them outside the flowers. This is healthy. Although there are not many colors, nature is the best color, which embodies peace and singleness.
Three price strategies
There are many factors that affect commodity pricing; Can be divided into:
1. The pricing objective is to maximize the current profit and market share.
2, product cost as far as possible to reduce product cost, in order to maximize profits.
3. Market demand In the scheme, market demand is the most important, because in this important festival of Valentine's Day, roses are something that couples need together, which should be determined according to the general price in the market. Roses with different colors and different meanings are priced separately. For example, in some large supermarkets, on the morning of Valentine's Day, a "blue enchantress" can be sold to 100 yuan or even 150 yuan, and there are many buyers.
4. Competitor's products and prices
5. Government policies and regulations
Fourth, propaganda strategy.
Publicity method:
1. Set up billboards. Billboards should be eye-catching, romantic and inspiring in places with heavy traffic, the main traffic and squares of the city, so that people can feel the atmosphere of Valentine's Day as soon as they see the advertisements and have the impulse to buy flowers.
2. Print leaflets and distribute leaflets in university towns, office buildings and other places where there are many young people to promote sending roses on Valentine's Day. True love is precious, and roses are affectionate.
3. Publicity through the Internet. Nowadays, young people are familiar with the Internet. Basically, more than 90% people surf the Internet through computers or mobile phones every day, so this is a good way to surf the Internet. Through QQ group, Weibo, these popular things that young people like, we can get good results.
5. Sales strategy
The main sales can be divided into three ways: online advance booking sales, offline store sales and street mobile sales. ..
1. Online booking sales in advance: mainly in major forums, social networking sites, high-traffic websites, etc.
When selling, take photos of the types of flowers in the store, and attach flower words to set off the warm atmosphere of Valentine's Day, and try to discuss according to the topic of love, so that people can place orders and pre-sell immediately.
2. Offline physical store sales: In the days around Valentine's Day, do enough advertisements inside and outside the store to create an atmosphere, and you can do some promotional activities and give gifts. Shop sales is the main sales method. You can engage in some promotional activities, buy flowers and give couples small gifts, and at the same time, you can hold interactive activities for couples to participate together. After completing the activities, you will get special gifts from the shop.
3. Street mobile sales: Through the analysis of people's buying psychology, conformity psychology, showing off psychology, comparison psychology and face psychology, we can find the market, get a premium and realize sales. According to these kinds of psychology, mobile sales can stimulate consumers' buying behavior, and then increase sales.
6. Cost budget
Store decoration: replace some old ornaments, and there is a red carpet from the door to the store. Store decoration is more prominent than temporary stores, attracting passers-by into the store. About 2000 yuan
Advertising fee: one banner 300 yuan, 10000 leaflets about 800 yuan, about 5 exhibition boards rented nearby, and about 3,600 yuan in 500 yuan.
abstract
According to the buyer's demand, provide various services, such as: door-to-door, flowers surprise, timely delivery, accurate positioning and other quality services. In the process of sales, we should check the missing parts, correct the mistakes in time, and add feasible strategies to promote roses.
2022 Valentine's Day Flower Shop Promotion Scheme 5 I. Theme of the event
Tanabata seeks love in xx
Second, the background of the incident
The seventh day of the seventh lunar month, commonly known as "China Valentine's Day", is one of the most romantic festivals in China. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love?
Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.
Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of "Chinese Valentine's Day", we will inherit the love classics of the Millennium with our actions and have a romantic night.
III. Purpose of the activity
1. Provide an understanding platform for xx unmarried single men and women.
2. Strengthen and consolidate the company's activity planning ability.
3. Make effective use of activities to enhance the brand awareness of xx City Life Network.
Fourth, the activity time
Tanabata night.
Verb (abbreviation for verb) activity place
Pick up the cafe.
Sixth, the object of activity.
Unmarried single men and women.
Seven. Activity promotion time
A week.
Eight. Preparations for the event
1. Find two party hosts;
2. Commodity procurement
Balloon (heart-shaped, round; Purple and pink), ribbons, flowers, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups)
3. Prepare the required equipment
Scissors, microphone, stereo
4. Collect romantic love songs; (sculpture)
5. The office staff is responsible for the registration matters and data management of the participants, and the registration is mainly based on online reply registration posts;
6. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls.
Nine. Venue layout
1. Make full use of the venue of Cafe 1. The venue should be romantic and warm;
2. The color of the audience is mainly purple and pink;
3. If the venue permits, use balloons to form a circular arch at the entrance of the activity;
4. Decorate every corner of the venue with purple and pink balloons as a group;
5. Every desktop needs a candle;
6. Visit some flowers according to the site environment. (mainly roses)
X. Activity content
1. Staff should distribute number plates to participants and guide them to their seats;
2. The host made an opening speech for this activity;
3. Participants should briefly state their names first, and the whole plan will take 10 minutes;
Begin to enter
A. "Love Behind"
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people transport the balloon back to back from the starting point to the finishing point intact.
(3) When the time limit is 1 min, the one with the most balloons wins.
(4) Divide into four groups to participate in the game, and two groups will play simultaneously.
B. The Call of Love
(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.
(2) Four people face each other, and two people turn their backs to the audience. According to the words on the card presented by the host, oral expression can be made appropriately, but the words on the card are not allowed, otherwise it will be invalid; Two people facing the audience guess the words of the card according to their hints.
(3) When the time limit is 5 minutes, the one who guesses the most is victory.
(4)2 ~ 3 groups participate in the game, one group at a time.
5. After the game, get to know each other.