Professional College (Higher Vocational Education)
The basic academic system is three years.
College degree (higher vocational education)
Professional code 540 106
What hotel management mainly studies the basic knowledge and skills of tourism management and hotel management, and carries out hotel management, management and service. For example, banquet design and menu making, working procedures and standards formulation in room sales, guest service, cleaning and maintenance, and planning, organizing, directing, controlling and coordinating all aspects of hotel work. Keywords: banquet menu room service
Learn what? Management, hotel service psychology, hotel service etiquette, basic accounting, hotel human resource management, tourism marketing, hotel marketing and planning, modern hotel management, hotel room management and banquet design and management.
What do catering enterprises and institutions do: hotel management, hotel marketing and planning, customer relationship management, marketing, human resource management, banquet design and management.
Explain that the basic period of study is three years.
Occupation is oriented to posts (groups) such as accommodation industry, catering industry reception service and digital operation management.
Orientation of Training Objectives This major cultivates all-round development of morality, intelligence, physique, aesthetics and labor, has a solid scientific and cultural foundation, has knowledge of consumer behavior psychology, marketing, hotel supervision and management, and relevant laws and regulations, has the ability to apply digital technology to hotel reception services, communication, operation management, and has a good sense of service, humanistic literacy and information literacy, and can be engaged in new accommodation formats such as hotels, restaurants, homestays and cruise ships, as well as services and services in high-end reception industries.
Major professional competence requirements 1. Good humanistic quality, professional etiquette and communication skills with Chinese and English customers; 2. Have the ability to adapt to the environment and resist pressure and setbacks; 3. Have online and offline customer service reception and operation capabilities; 4. Have the ability of data collection, analysis and application of accommodation and catering industry; 5. Have the ability of office software, hotel information management software application and copywriting; 6. Have the ability of hotel product marketing promotion and new media operation management; 7. Have supervision and management capabilities such as team building, staff training and service quality control; 8. Have the ability of safety management and response to public health emergencies; 9. Have the ability of inquiry learning, lifelong learning and sustainable development.
The main professional courses and basic courses of practical training:
Basic management, introduction to international hotel industry, tourism professional etiquette, communication skills, service psychology, hotel English, introduction to hotel digital operation. Professional basic courses:
Hotel customer relationship management, front office service and digital operation, room service and digital operation, catering service and digital operation, hotel digital marketing, hotel financial management, hotel supervision and management practice, hotel human resource management. Practical training:
Docking the real professional scene or work situation, training in front desk reception, room service, catering service, hotel digital marketing, hotel operation and so on is carried out inside and outside the school. Internship in high-star hotels, chain hotels, high-end catering enterprises, homestays, cruise ships and other units or places. Example of professional certificate
Vocational skill level certificate: examples of hotel operation management, modern hotel service quality management and catering management.
Examples of continuing undergraduate majors in higher vocational colleges: examples of continuing undergraduate majors in hotel management and tourism management: examples of continuing undergraduate majors in hotel management and tourism management.
employment rate
proportion of men to women
32% of boys and 68% of girls offer courses.
Chinese food service, western food service, catering operation and management, wine knowledge and bar management, front office service and management, room service and management, hotel marketing, etc. Other information:
The main courses of hotel management and digital operation are: economic mathematics, statistical principles, management principles, introduction to tourism, general theory of hotels, computer foundation and application, English, tourism economics, tourism psychology, tourism human resources development, hotel financial management, hotel engineering management, hotel catering management, hotel customer service management and hotel marketing.
The main practical links of hotel management and digital operation specialty: front office and customer service skills training, wine skills training, catering skills training, etiquette and body building training, hotel service operation training and graduation design.
Extended data:
Training direction of hotel management and digital operation;
The major of hotel management and digital operation aims at domestic and foreign high-star hotels, hotel chain groups, high-end catering companies, boutique homestays, property management companies and other related enterprises, and cultivates compound technical and technical talents who know accurate service, digital operation and intelligent management. Graduates can engage in the service, management and operation of front office, housekeeping, catering, marketing, human resources and other departments in accommodation, catering and other related enterprises at home and abroad.