With its guiding role in all aspects and the whole process of tourism activities, tour guides have established their core position in tourism. Tour guide business is an indispensable part of tourism, and tour guide service is at the core of comprehensive tourism service. The following is my carefully organized professional ethics of tour guides, hoping to help everyone.

1. Love your country and your enterprise, and be self-respecting.

This is the same moral standard and basic requirement for people from all walks of life in China, which has universal guiding significance. Even a tour guide. It requires tour guides to appear as masters in professional work, insist that the interests of the motherland are above all else, always put national interests first and make contributions to the development of the country and enterprises; What is important is to maintain the dignity of the country and the nation, be self-respecting, be confident, be brave in pioneering, be brave in practice, and constantly strive for self-improvement.

2. Warm and friendly, guests first

This is the most basic moral standard of socialist tourism professional ethics. During the reception, tour guides should carry forward the fine tradition of hospitality in China, be polite, courteous, respect tourists, put tourists first, think for tourists, strive to meet tourists' reasonable and fair requirements, and overcome bad behaviors that violate tourism professional ethics, such as coldness, rudeness and laziness.

3. Distinguish between public and private, be honest and kind

Tour guides should be selfless in their work, distinguish between public and private, have strong self-control ability to the temptation from tourists or other aspects, and consciously resist all kinds of mental pollution; Honest and fair treatment of tourists, reputation first.

4. Courtesy and excellent service

In the reception work, the tour guide should behave in a dignified manner, speak kindly, have a kind attitude and be considerate in service, meet the reasonable requirements of tourists, be anxious about what tourists think and make them feel at home. Civilized, polite and cordial service is the concentrated expression of tourism professional obligation, and it is also the most important moral obligation of every tourist worker. We must resolutely overcome the negative phenomena such as "cold, hard, top", carelessness, procrastination and mutual shirking in tourism services.

5. neither humble nor supercilious.

Tour guides are required to be modest and prudent, steady and generous, respect tourists, warmly receive domestic and foreign tourists, and fulfill their professional ethics responsibilities. Treat tourists of different nationalities, nationalities and skin colors equally, treat every tourist in the same team with a warm and friendly attitude and respect their personality.

6. Unity and cooperation, the overall situation.

In the tour guide service, tour guides should effectively handle the relationship between package travel agencies and package travel agencies, and the relationship between local escorts, full escorts and other receptionists and drivers should be harmonious; When encountering special circumstances and safety accidents, we can proceed from the overall situation and work together with Qi Xin to deal with them quickly and properly and overcome selfish departmentalism. Implement contact arrangements with civil aviation, railways and tourist spots, and do not shirk responsibility. It is necessary to straighten out the relationship between individuals, collectives and the state, correct such bad phenomena as mutual accusations, wrangling, price-cutting competition and beggar-thy-neighbor and establish a global concept. Establish a new socialist relationship of unity, friendship, equality and mutual assistance in the tourism industry.

7. Be law-abiding and honest.

Tour guides should strictly abide by national laws and regulations, foreign affairs disciplines and industry norms, strictly abide by state secrets, be honest and upright, consciously put national interests and collective interests first, resolutely oppose all acts of corruption and waste, abuse of public interests and private interests, and resist unhealthy practices such as asking for tips, taking indicators, taking foreign exchange and asking for gifts, so as to safeguard the reputation of tourism and promote the improvement of social atmosphere.

8. Specialize in business and improve skills

The professional ethics of tour guides is the moral standard that tour guides should follow in their post-service activities, and the moral concept, spirit and quality gradually formed. It is the standard for people to evaluate and observe the professional behavior of tour guides. Everything that meets these standards is good, beautiful and good. People will affirm and praise it. An excellent tour guide must have good professional ethics.

Tour guides should do a good job in career planning

Nowadays, many people think that the tour guide is eating a "youth meal". Moreover, many travel agencies also indicate in their job advertisements that as long as they are under 30, the old tour guides who work in travel agencies will switch to back office. Considering the physical quality, the tour guide works very hard and really needs a strong body. However, besides having a strong physique, profound knowledge and rich experience are the most important, which is still flawed for young people.

A tour guide told reporters: "Many people say that tour guides eat' youth meals'. Undeniably, it seems that being a tour guide is really limited by age, especially for female tour guides. But I think you can still have a long career as long as you love this industry and make up your mind to go on. For example, when we go out, we are all accompanied, and it is more disciplined to pick up the tour guide. Therefore, I think that the tour guide is not eating a' youth meal', on the contrary, he is eating an' age meal'. "

The career planning of tour guides is divided into three steps.

How should tour guides realize the sustainable development of their careers? Career experts believe that the career planning of tour guides can be divided into three steps:

The first step is to become a qualified tour guide.

At present, most of the tour guides are on-the-job staff and students from other industries, except for some full-time tour guides who have been formally trained and registered. Therefore, if you want to engage in this business, you can seize the tourist guide card, seize the recruitment peak in one or several tourist seasons, fully exercise your ability, accumulate good language ability, knowledge connotation and industry experience, and strive to become a full-time tour guide in a regular travel agency.

If you are already a qualified tour guide, you should practice hard and make full use of every opportunity to lead a team to be excellent. In addition, you can also participate in some tour guide competitions to enhance your ability and industry visibility.

The second step is to become a skilled tour guide.

Excellent tour guides are in short supply, especially skilled ones. At present, those who are engaged in tour guide work can learn a skill to improve their professional competitiveness. For example, overseas travel is getting hotter and hotter, and there is a shortage of talents to develop various overseas travel routes. As a tour guide, you might as well know more about the development of tourist routes, strengthen practice and lay the foundation for career promotion. For another example, there are very few tour guides who know Japanese, Spanish, Russian, Korean and other small languages. Learning a foreign language can add many bright colors to your career.

The third step is to become an all-round senior tourism talent.

At present, the requirements of travel agencies for tour guides have been upgraded from simple full-time escort and local escort to designing tourist routes, which has created a higher entry threshold for tour guides and made the tour guide profession more irreplaceable.

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