First, SEO optimization
SEO refers to improving the ranking of websites or pages in search engines by optimizing the content of websites, so as to obtain traffic. If you want to optimize the website, you must have a website. If not, you must build the website from scratch. Then you must learn how to build a website first. I recommend you to buy some courses and study systematically. The next step in building a good website is optimization. In addition to looking for some materials and courses, you should also pay more attention to some top websites that you are interested in and understand their content, level, style, design and so on. Learn from the good, in order to improve the ranking of your website.
Second, structural equation model and information flow optimization
SEM bidding is to obtain traffic through paid advertisements. If you want to do SEM, in addition to learning theoretical knowledge, you have to have an account to practice, personally practice bidding, data monitoring and analysis, in order to do SEM work. Information flow optimization should not only learn the basic knowledge and skills of delivery, but also learn some knowledge of short video advertisements. Because today's information flow optimizers often need to plan their own video advertisements, make their own products and put them in, the skills of planning, shooting and editing short videos are also indispensable. You can also pay more attention to the creativity and presentation of other people's information flow advertisements and draw more inspiration.
Third, new media and short video operation
New media and short video are hot industries in online marketing. If you want to learn new media or short videos well, of course, the most important thing is to accumulate and analyze explosions. In addition to essential article writing exercises and video editing exercises, you need to be clear about the positioning of your account and audience, and understand what they like. After that, you should find the big V in this field and analyze the content, logic, structure and even spread of each of their explosive articles or videos. Knowing the methods and skills, you can create explosions.
Fourth, e-commerce operation.
In the past two years, the video e-commerce industry has also been very hot. In addition to mastering some basic video production methods, we should also be familiar with the overall operation mode of the e-commerce industry. It may be difficult to copy the popularity of the network celebrity's head anchor, but you should learn some methods you can use to increase product sales. If you want to be a short video e-commerce, then you should study how to implant it skillfully and show the advantages of the product as much as possible. If you want to do e-commerce live broadcast, then you should look at the live broadcast room of the anchor, from product selection to presentation, to how to stimulate the audience to buy and so on.