The article was published in the circulation edition of June 5438, 2007+February 6, 2007: General Manager and Senior Consultant of Lianzhong Zhida Consulting Group: Li Tianlian, Consultant of Lianzhong Zhida Consulting Group: The rise in cloud prices is caused by many factors. As a market researcher, I am thinking about how enterprises can find the weakest link in the value chain formed by prices, and strengthening it to make the value chain develop in a balanced way is effective in curbing price increases. In 1960s, McDonald's, which was in a period of rapid growth, planned to implement its ambitious brand plan. Read the full text for this.
Update date: 2007-12/2615: 52: 32 | Author: Li Tian | Editor: Kobayashi | Article source: original site.
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Olympic marketing skills of non-Olympic sponsors
General Manager and Senior Lecturer of Lianzong Zhida Consulting Group: Li Tian Consultant: Yun This article was published in the 12 issue of Wine World in 2007. It can be said that it belongs to event marketing, sports marketing and public relations marketing. Hosting the Olympic Games in China is a golden opportunity for enterprises. In previous Olympic Games, many domestic enterprises have achieved great success in marketing through the Olympic Games. The 2008 Olympic Games will be held in China, and its influence on society, consumers and enterprises will last for several years.
Update date: 2007-12/2615: 48: 28 | Author: Li Tian | Editor: Kobayashi | Article source: original site.
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Improve the static sales force of single products
Entrepreneurial enterprises, when you face powerful opponents, you must remember: do well! You know, they also started with a few items. Authors: Li Tianlian, training director, senior consultant, general manager of chain consulting business department Liu Guozhi, consultant of Zongzhida Consulting Group. This article was published in Sales and Market,No. 12, 2006. Most successful entrepreneurial enterprises rely on single items, and they all have one thing in common that is easily overlooked: their ability to sell key items.
Update date: 2007-12-191:13: 30 | Author: Li Tian | Editor: Kobayashi | Article source: original site.
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Discussion on business model of residential consumer bank
Li Tianlian, training director, senior consultant and general manager of chain consulting business department of Zongzhida Consulting Group, published this article in the ninth issue of Housing and Real Estate in 2006. Friends Mr. and Mrs. Wang earned more than 8,000 yuan a month and mortgaged a small three-bedroom apartment of more than 70 square meters in Shenzhen North. Just paying off the mortgage will cost more than 3000 a month. He has old people and children, and there is not much left after a month. He is engaged in the IT industry. It is common for him to lose his job, be laid off and change jobs. This situation is particularly annoying. His wife's nagging made him angry, and the pressure of life made him read the full text.
Update date: 2007-12-1814: 50: 29 | Author: Li Tian | Editor: Xiao Lin | Article source: original site.
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Chain operation: Only by locking in talents can we lock in the market.
General Manager and Senior Consultant of Chain Consulting Division of Lianzhong Zhida Consulting Group: Li Tianlian, Consultant of Chain Consulting Division of Zongzhida Consulting Group: Liao Runfei, in the management of chain enterprises, people are the first, and talents are the foundation for the success of chain enterprises. In order to successfully realize the territory expansion and chain operation of chain enterprises in China, we must build a strong talent team to ensure the implementation of enterprise strategies and tactics, so that employees can understand and implement them in place, and the huge chain system will not be broken and distorted. We are reading the full text.
Update date: 2007-12-1814: 48: 41| Author: Li Tian | Editor: Kobayashi | Article source: original site.
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The outlet of soybean milk industry in China lies in reconstructing business model.
Li Tianlian, training director, senior consultant and general manager of chain consulting division of Zongzhida Consulting Group, published this article in the first issue of China Food Industry in 2007. Under the propaganda of the slogan "A glass of milk makes a nation strong", the dairy industry in China has developed rapidly. How does the soybean milk industry survive and rise rapidly under the strong industry advantage of dairy industry? It has become a problem of thinking and research in the soybean milk industry. Should we continue along the road of milk, or take a brand-new commercial avenue in another way? Opportunities faced by soymilk machine industry in China. The soybean milk industry is still in the introduction period and is growing.
Update date: 2007-12-1814: 42: 34 | Author: Li Tian | Editor: Xiao Lin | Article source: original site.
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Spreading new ideas with golf and promoting golf with new ideas —— Introduction mode of new ideas in golf demand-oriented training
Li Tianlian, training director, senior consultant and general manager of chain consulting business department of Zongzhida Consulting Group, is not only an ideal carrier and tool to spread new ideas, but also can promote and promote golf sales through the spread of new lifestyles and new wealth concepts. They are mutually causal and mutually means. As salesmen, we should make full use of this feature and effectively carry out the concept marketing of golf to stimulate golf consumption. The concept of wealth is a word that everyone, especially the rich, is most concerned about. The rich are precisely the target customers of golf clubs. Therefore, study and read the new concept of wealth.
Update date: 2007-12-1814: 40: 42 | Author: Li Tian | Editor: Xiao Lin | Article source: original site.
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Technology marketing = technology+marketing?
Li Tianlian, training director, senior consultant and general manager of chain consulting division of Zongzhida Consulting Group, was published in 1 issue of Marketing College in 2007. What is technical marketing? The author has been engaged in marketing research for many years, and has not found an accurate definition of technical marketing in various articles and works. If its connotation and extension are not clear, it is impossible to complete the task assigned by editor Yang, and it is also impossible to conduct in-depth discussion and research. There are many understandings and explanations about technical marketing. Does it mean technology+marketing? Does it mean technology-oriented marketing? Read the full text
Update date: 2007-12-1814: 38: 50 | Author: Li Tian | Editor: Xiao Lin | Article source: original site.
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Spreading new ideas with golf and promoting golf with new ideas —— Introduction mode of new ideas in golf demand-oriented training
Li Tianlian, training director, senior consultant and general manager of chain consulting business department of Zongzhida Consulting Group, is not only an ideal carrier and tool to spread new ideas, but also can promote and promote golf sales through the spread of new lifestyles and new wealth concepts. They are mutually causal and mutually means. As salesmen, we should make full use of this feature and effectively carry out the concept marketing of golf to stimulate golf consumption. The concept of wealth is a word that everyone, especially the rich, is most concerned about. The rich are precisely the target customers of golf clubs. Therefore, study and read the new concept of wealth.
Update date: 2007-12-1814: 37:17 | Author: Li Tian | Editor: Kobayashi | Article source: original site.
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Technology marketing = technology+marketing?
Li Tianlian, training director, senior consultant and general manager of chain consulting division of Zongzhida Consulting Group, was published in 1 issue of Marketing College in 2007. What is technical marketing? The author has been engaged in marketing research for many years, and has not found an accurate definition of technical marketing in various articles and works. If its connotation and extension are not clear, it is impossible to complete the task assigned by editor Yang, and it is also impossible to conduct in-depth discussion and research. There are many understandings and explanations about technical marketing. Does it mean technology+marketing? Does it mean technology-oriented marketing? Read the full text