The number of trainers in China is increasing day by day. As far as the current trainer team is concerned, the professional quality of the trainer team is uneven. The team of trainers in China is mainly composed of four types of people: first, teachers in scientific research institutions, generally belonging to theoretical trainers, have rich academic background; Second, people who hold senior management or technical positions in large enterprises generally belong to experienced trainers honed in actual combat; Third, other social celebrities are generally familiar with some national policies and development trends; Fourth, taking this as a profession, most of the real professional trainers have received professional training skills. Although college teachers have a certain theoretical level, they are seriously out of touch with China's enterprise management practice, and most of them have never even engaged in the actual management of enterprises. Therefore, college teachers are easily out of touch with the real needs of enterprise training, and the training methods used are often relatively simple. People who hold positions in large enterprises generally do part-time training. Although they are experienced, their theoretical level and training skills are relatively lacking. Even some of these trainers are ridiculous, because they lack a certain theoretical level and only rely on personal experience and understanding. The training of other social celebrities is mainly based on national policies and other aspects, mostly in the form of publicity, which is far from the real training requirements. Among these four categories, the fourth category-professional trainers is the most popular among enterprises, and the fourth category of trainers will also become the main force of training in China. Tens of thousands of trainers in the above four categories bear the huge training market in China. Although the market has spawned more and more trainers, not everyone can become an excellent trainer. The uneven professional quality of trainers affects the overall level of training efficiency. Although the training methods and styles of trainers may be different, if you are an excellent trainer, you should have at least the following ten standards: 1. Strictly abide by professional ethics. When human beings leave the animal kingdom, human society will have morality. Simply put, morality is about how people should and should not behave. Morality is the minimum foundation of being a man. People who are generally called "teachers" should have a good professional level, and high-standard moral requirements have become a very important criterion for judging whether trainers are excellent or not. There are two most important things in life: one is to be a man, and the other is to do things. As a person who preaches, teaches and dispels doubts, a trainer should first "be a model" and strengthen professional ethics. The professional ethics that a trainer should have refers to the sum of the most basic psychological consciousness, behavioral principles and behavioral norms that a trainer should have in his career. It is an internal and non-mandatory restraint mechanism formed by a trainer in the course of his career, and it is also the most basic requirement of the market for excellent trainers. Noble professional ethics is the foundation of a trainer's career. Look at the current domestic trainer market, among which there are many sincere people. They first violated the most basic professional ethics-honesty. Honesty is the basis of professional ethics, honesty-that is, truth does not deceive people; Faith-is to sincerely abide by and fulfill your promise. Some trainers package their own background and experience, some trainers have almost no enterprise practice, but they can package a lot of excellent work experience, and some trainers even give themselves a title of "professor" that they have never had before. The main contents of the professional ethics of trainers are: dedication, dedication, honesty, service, dedication, enthusiasm, responsibility and so on. As a trainer, we must strictly abide by professional ethics, which may be the most basic way to survive as a trainer! 2. Correct working mentality Almost every trainer will talk about his mentality in the lecture, but has every trainer ever inspected his mentality? Correct mentality is helpful to the progress and development of trainers, and trainers should especially examine their own work mentality! Correct working attitude is the second important criterion for excellent trainers. The trainer's working mentality is to "love" the training cause from the heart first. Trainers need professional loyalty first, that is to say, they should love training from the heart. For a trainer, "love" means not only one's own survival and development, but also the responsibility to the trainees. Some people don't like to exercise themselves and blindly choose this career. Of course, it is difficult for such a trainer to achieve anything. As a trainer, whether students accept you or not depends largely on your mentality. Excellent trainers will regard training as their own career, so they cherish their career very much, and of course they can go all out to do it well. Some trainers, especially many part-time or amateur trainers, have no professional consciousness, and some value the high income of trainers. Of course, these trainers can't do much because of their unhealthy mentality. A trainer's correct working mentality is to regard training as his own career and the most important career to realize his life value, and put forward high requirements for himself. Excellent trainers will take it as their responsibility to spread advanced management concepts and revitalize the enterprise economy. Correct the mentality of employment and regard training as your own career. Only in this way can you have more goals and motivation to move forward as a trainer. 3. Extensive and profound knowledge, profound theoretical knowledge and profound theoretical research are essential elements for trainers. Excellent trainers will have a reasonable knowledge structure and profound theoretical foundation. They often accumulate wealth and make little money, explain things in simple terms, ask for other people's opinions, and talk about the past and the present. Many people only see the high income of trainers, but they simply don't see the hard work and dedication of becoming excellent trainers. It can be said that the high income of excellent trainers is completely consistent with their knowledge level and practical value. At present, some trainers in the market, although rich in practical experience, lack extensive theoretical knowledge, so when they talk about Kan Kan in the forum, although they speak brilliantly, in fact, some contents are only their personal understanding, not really correct knowledge. Some of what they said was actually wrong. This kind of trainer can be said to harm others and not benefit themselves. Some people blindly follow the trend, or see the huge benefits of trainers, and choose a trainer career beyond their ability. At present, there are some trainers in the market, especially those who talk about management, and their temperature has not reached at all! Being able to talk about management in the pulpit is not full of temperature, which is a bit boastful! The market is the best place to test the level of trainers, and the so-called Mr. Nanguo-style trainers will be ruthlessly eliminated by the market sooner or later! 4. Rich practical experience As a trainer, do you have enough practical experience and successful work experience to make you confident? For example, teaching middle and senior management skills courses. As a trainer, which company have you worked as a middle manager? Which company have you worked as a senior manager? Have you ever been an excellent middle and senior manager? How much of your course content is personal experience and self-understanding? When you are a middle and senior manager, are you qualified to set an example by yourself? If you talk about sales skills training, have you ever done sales yourself? Can you get your sales results? If you do human resource management training, have you ever been a human resource manager? Have you done your own performance appraisal? Have you ever done salary design? The so-called "teacher", to teach others how to do it, must first really know what to do. No matter what training you do, if you don't have actual combat experience, you can't convince people first; Secondly, you are not confident; Third, you will lose credibility and reputation. Therefore, if you want to be an excellent trainer, you must first make achievements. Many things are not said, but done. Especially for trainers, it is the professional ethics of trainers and the most difficult practice to match words with deeds. Work experience should be continuously accumulated and improved, so that training and teaching can be closer to reality, and students can truly be completely convinced of you. An excellent trainer should be an expert in his own field. Training is not a simple copy, but a comprehensive and flexible application of knowledge, skills and experience. When teaching, he can quote classics, fully explain, and give accurate answers to students' practical questions with rich experience and knowledge. The most important thing to choose a trainer is whether he has rich practical work experience. Especially when this trainer has worked in middle and senior management in some successful or failed big companies, it is easier to make his training superior. In management skills, human resource management, marketing and other training courses, it is also helpful for the trainer to be at the top of the department or have a rich working background. But there are some trainers in the market who have no practical work experience at all. They only talk on paper and talk big. When they really solve practical problems, they can only prevaricate and be vague. 5, efficient learning ability I often talk about the law of "depreciation of experience and knowledge" when giving lectures: if modern people don't study for a year, all the knowledge you have will depreciate by 80%. What anyone gains in school is only what he needs in his life 10%. More than 90% of the knowledge must be acquired by self-study after leaving school. The experience accumulated by anyone who has worked hard for several years has depreciated by more than 50% in just one year; Decades of experience are likely to be learned by others in just a few seconds. Although the data here are alarmist, because we are facing the era of knowledge explosion, the cruelty of competition in real society is often like this! The goal of building a "learning society" advocates a new learning concept in the whole society. Lifelong learning is an inevitable requirement in the era of knowledge economy, especially as a trainer engaged in knowledge dissemination and innovation. In particular, the current Internet has further accelerated the growth of knowledge. It is estimated that since the beginning of 2 1 century, the digital information on the Internet has doubled every eight months. In this case, trainers are required to constantly update their professional knowledge and skills. Some trainers will be eliminated by the market sooner or later because of their old qualifications and high reputation in the industry. As a trainer, you should learn faster than others. You should know that "to give students a scoop of water, you must first have a bucket of water", but it is not a bucket of stagnant water, but a constantly updated "clean and fresh" water. Today, in the era of knowledge economy, knowledge and experience have strong time constraints and limitations, and must be constantly updated and supplemented. Learning is not only learning from books, but also learning from others, especially from peers. Being good at absorbing new knowledge is an important feature of becoming an excellent trainer, which not only means one's own survival and development, but also means the responsibility to society, customers and students. Conservative, closed and unable to enjoy * * * will inevitably hinder the development of trainers. 6. It can provide targeted training programs for enterprises. After China joined the WTO, enterprises paid more and more attention to training, which accelerated the development of the training market in China. The training now is very different from that of a few years ago. Excellent trainers must be able to provide targeted training programs for enterprises, help enterprises solve practical problems and truly realize the strategic objectives of the organization. A few years ago, the training market was still immature, and the supply was seriously less than the demand. Most customers will ask, "What training have you received? Ask the lecturer to give us a class. " Nowadays, the training market is very mature, and customers are becoming more rational. The supply and demand of the training market are basically the same. Most customers will ask: We have some questions, please ask your trainer to design a training program for us! Customers have higher and higher requirements for training companies and trainers. Trainers must walk from behind the scenes to the front desk. Trainers must keep up with the requirements of the market and customers. The trainer is no longer mysterious! The market no longer accepts the courses pieced together by trainers. Gone are the days when many trainers used to "eat everything with one move". Mature training market and rational training customers require trainers to have their own R&D capabilities and professional advantages. They should tailor the training plan for the enterprise on the premise of full demand investigation and student analysis, and carry it out from beginning to end.

7. You can become a corporate consultant.

Before many training courses are carried out, trainers can only diagnose the problems of the other company or students first, and then put forward corresponding targeted course suggestions and training programs. Often, after a class, students will ask corresponding questions about the content of the course according to their own questions, hoping to get an answer from the trainer. At this time, the trainer is required to accurately find the problem and the method or direction to solve the problem. An excellent trainer must have the methods or directions for consulting consultants to diagnose, analyze and solve problems. Excellent trainers must have the ability of consulting consultants to diagnose, analyze and solve problems.

There are many management consulting companies now, which do consulting and training on the one hand. Training and consultation should not be separated. It is very important, because the trainer will naturally trigger many consulting projects during the lecture. An excellent trainer should be both a trainer and a consultant. Now there are many trainers who only talk big, but when it comes to consultation, they know nothing or can't do anything. None of these can be excellent trainers, let alone real mentors of enterprises!

8. Trainer is a profession.

Many enterprises and universities expressly stipulate that they are not allowed to engage in other profit-making jobs part-time during their employment unless they obtain permission or distribution from their units in advance. However, there are still many core personnel in enterprises or universities who act as "part-time trainers". In fact, this is an obvious example of their failure to abide by the code of conduct of their unit. Many courses claim that the lecturers are "a professor" and "a gentleman", in fact, they are those who go out to give lectures in universities or enterprises privately or secretly. When I say these part-time trainers here, I don't mean to criticize or accuse them. I just hope that they can really pay attention to the mission and responsibility of "trainers" and invest more time and energy in studying training methods!

In fact, what I am talking about here is to regard training as a profession, which is mainly a high-level and high-standard requirement for trainers. Imagine, if you don't take a trainer as a profession, how can you go all out to study how to do a good job in training? If you are a part-time trainer, you spend most of your time in your own job, and the research on training is only amateur and idle. How can we produce high-level and high-standard training?

To be an excellent trainer requires professionalism and in-depth research on this profession. It takes a lot of time and energy to study the training market and customers, the content and form of training courses, and the training objects and skills. If you don't take a trainer as a real career, where can you get so much time and effort?

The level and standard of any occupation or part-time job will always be lower than the real occupation. Taking a trainer as a profession is a high standard and high level requirement for trainers. Only by becoming a professional trainer and focusing on training courses and skills can you become an excellent trainer.

9, unremittingly pay close attention to basic skills

Excellent trainers should know all kinds of novel training skills and props and use them freely, so that students can master knowledge in a happy experience. An excellent trainer should have the ability to grasp and control tactfully, solve problems and organize on the spot, communicate and express, design course content, analyze training needs, grasp students' problems, and use multimedia and modern educational technology.

People like to accept an amiable, knowledgeable and pleasant trainer. Therefore, whether the students' interest and attention can be maintained depends to a great extent on the trainer's knowledge, experience in controlling scenes and ability to solve problems by combining knowledge with actual situations. Being an affinity trainer is better than being above others, and the training effect is better. Trainers should persistently master the basic skills of training in order to truly become excellent trainers!

10, unconventional innovation ability

Innovation will make progress. Trainers are disseminators of advanced knowledge and ideas, and should pay more attention to innovation. At present, some trainers in the training market seldom update their training materials by virtue of their profound qualifications and rich experience. There are even some trainers who gave lectures a few years ago, and the content of lectures is similar after a few years! This means that they are used to sticking to their existing knowledge, not good at change, not good at progress, not good at learning from others, not good at keeping up with the times and society! Sticking to the past training course plan is simply terrible for a trainer. The training content of any trainer and any excellent training course can't be static, because the times are changing, the society is changing, the market is changing, customers are changing and students are changing. ...

The times are progressing and the society is changing. Once upon a time, China's old saying "thirty years in Hedong, thirty years in Hexi" evolved into "ten years in Hedong, ten years in Hexi", but now, unconsciously, it has evolved into "three years in Hedong and three years in Hexi". It is estimated that before long, it will evolve into a shorter time! As a disseminator of advanced knowledge theory and practical experience, and as a sacred profession with the tide of knowledge and information-trainer, if his training contents, training cases and information provided to the trainees are all "ten years ago", it may not only be a problem that the trainees are dissatisfied.

Every training of excellent trainers is a transcendence and a sublimation! Every training required by an excellent trainer is more exciting than the last one. Trainers should not stick to the rules, but be good at innovation, then you will be more valuable to society and customers, and you will gradually become excellent!

Generally speaking, an excellent trainer must have strict professional ethics and spirit, correct working mentality, considerable theoretical level, rich work experience, sufficient training experience, clear thinking, fluent language, able to quote classics when giving lectures, and profound practical experience in a certain field, so that what he said is vivid, concrete, true and credible.

A trainer who has rich theoretical knowledge and successful practical experience, can skillfully use various training skills and methods, and is full of personal charm and has the best training effect. This is a really good trainer. In fact, there are excellent trainers on the market at present. In fact, there are many excellent trainers on the market at present.

At present, there is no more valuable national standard for trainer evaluation in China, and the market is mixed. People who are already trainers or want to be trainers should be strict with themselves, accumulate wealth and treat the training profession with a sacred sense of responsibility. As a trainer, I should devote myself to promoting the sustainable development of training in China, and I would like to encourage you.