20 16 wechat business has reached nearly 10 million, which proves that wechat business has become a trend, and now it is the hottest time for wechat business. If you play QQ or WeChat, it is not difficult to find that many people will add you, and the circle of friends will be built like a book, with all kinds of things. You can now find the new continent in the WeChat circle of friends. Now many friends who are dynamic friends circle, I have contacted them. They have seven or eight product advertising pictures a day, inspirational jokes, urgent shortage, drying rice and packaging too late. In fact, I feel fresh and good at first, but over time, others will feel bored, because as soon as you open your space or circle of friends, it will resent you, even block you and black you. When it comes to WeChat business, many people will think of selling goods in a circle of friends. I think this is the most primitive state of WeChat business, but it is definitely not the future WeChat business. Let's call this circle of friends WeChat business 1.0 era. Why is this happening? Why is the business form of "WeChat Business" so popular with the vigorous development of WeChat? Why is the WeChat business hot? I think the outbreak of WeChat business is not accidental, but inevitable, and it is the result of long-term accumulation of e-commerce development. The main reasons are: First, Taobao can't make more small sellers make money. According to Huang Ruo, the former founder of Taobao Mall, only about 2% of sellers in Taobao really make money, 20%~30% of sellers barely make a living, 50%~60% of sellers struggle to manage, post time and goods, and finally end up fruitless. Don't look at the annual "Double Eleven", Taobao drinks the most, but the ultimate victims are indeed sellers and consumers. Second, the outbreak of social platforms. With the growth of the number of WeChat users, the continuous advancement of commercialization, the high-frequency exposure of Weibo and QQ space, and the rise of social platforms such as Huanxi, Yixin and Momo. Wechat business can find customers through these free social platforms. Third, WeChat provides opportunities for WeChat business. The rapid development of WeChat users is closely related to these WeChat business people. It is precisely because of the convenience of WeChat operation and the high efficiency of communication rate that WeChat business people choose to do marketing in the circle of friends. Friends circle marketing objectively encourages the user activity of WeChat and the growth of WeChat stores, so that more enterprises that want to engage in mobile e-commerce can see opportunities. What kind of WeChat business can make money? Many people are biased against WeChat business, and some even scoff at it. In my opinion, it is not necessary. It is the bounden duty of businessmen to pursue interests, as long as it is within the scope permitted by law. What kind of WeChat business can make money? The author also made some analysis here: 1, proficient in product and brand recognition. Whether you sell your own products or sell them on behalf of others, you must first understand your own products and have a comprehensive understanding of their functions, functions and characteristics. Only by treating yourself as an expert in this product industry can you sell your products well. Secondly, we should recognize the products we sell, and don't recommend what we think is problematic to our friends. Wechat merchants should not use your products to fool users. In the era of mobile Internet with increasingly transparent information, don't always think about making money by information asymmetry, let alone treating users as fools. 2. Know marketing and be good at sharing. It is not enough to simply understand the product. You also need to know how to market, how to tap the selling points of products and how to share these selling points. There are many people who make oranges, why only "Chu Orange" is popular, and there are also many people who use WeChat to do talk shows. Why is everyone talking about "Luo Ji Thinking"? In today's increasingly homogeneous products, only by constantly creating the screaming point of products can we occupy the market. 3. Do a good job in service and return visit. Unlike Taobao and Tmall, WeChat business can effectively manage customer relationships. Except for the friends I know, the rest are basically weak relationships. Even if the user buys your product, he is still weak. If it is well maintained, it can not only improve the repurchase rate, but also pull new products. Wechat business is a community business circle that constantly turns new users into old users and old users into friends. Therefore, when friends publish news, we need to convey the information we want to convey without disturbing users, so as to guide customers to use our products or services. What kind of news will not disturb users and at the same time convey our information? This requires us to analyze our users and see what they really want, so as to release the trend in a targeted way and achieve the desired effect. There are three types of people doing WeChat business now: 1, working people with lower wages, college students and stay-at-home mothers. For these three groups, although they are all doing WeChat business, their psychological state is different. In order to guide them better, it is necessary to understand the pain points of these three types of users respectively. The pain points of migrant workers with lower wages are: low income and not freedom. The pain point of college students is that they don't have enough money to spend, but when they grow up, they can't make money. The pain point of stay-at-home mothers is that they can't make money, but they spend all their husbands' money, which not only increases the family burden, but also makes them reluctant to spend money to buy things for themselves and makes them embarrassed to buy things for their parents. The above are the differences between the three types of people, and there are some similarities. What exactly are there? 1, good product quality: release the efficacy diagram of used products, own, user's and so on. 2, reliable at home: the main thing that reflects reliability is living standards and professional ability. Publish tasteful photos of life, your own professional cases and so on. 3, can make money: release bank transfer screenshots, inventory screenshots, etc. 4. Willing to cultivate the next family: release screenshots of communication with the next family, meeting information, etc. Two important points, one is interaction, and the other is not to brush the screen. The function of interaction is to increase mutual affection and quickly enhance the trust value between you. You can always give praise and comments to people in your circle of friends, or you can do activities in your circle of friends. Don't brush the screen. The harm of brushing the screen has already been mentioned. Generally, there are only one or two hundred people in a person's circle of friends, and there are only twenty or thirty or even less dynamics every day. These twenty or thirty articles can be read in a few minutes by sliding the screen up and down. If WeChat users are more active than qq and become the most popular instant messaging software in China, many brands will enter the WeChat business industry. At this time, WeChat business has become a seemingly free and relaxed profession, and people are full of freshness for this new profession. But for most people, it still stays at the level of reflection and taking a look. Watching others earn hundreds of thousands of dollars a month, watching others create one miracle after another, I am still watching and thinking. Perhaps the gap between people is so subtle, the winners have already acted, and the losers are still waiting to see. Choice is more important than hard work,