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Internet finance main course
(1) What are the main courses of Internet finance in Central University of Finance and Economics?

Specialized compulsory courses include advanced mathematics, linear algebra, probability theory and mathematical statistics, statistics, and political courses such as Basic Principles of Marxism and Outline of Modern and Contemporary History of China. The rest are the courses of economics and finance, including western economics, political economics, national monetary banking, securities investment, international finance and so on.

(2) Internet finance training courses have solved those problems.

P2P Comprehensive Topics of China Internet Finance Practical Talents Training Series Project;

The first module: P2P platform preparation strategy and brand promotion

1, P2P platform construction strategy analysis

① ① Differentiated design of ①①P2P online loan business model

② Platform architecture, function and style planning, platform testing and optimization.

③ Formulate and optimize ③P2P business process and management system.

④ Docking of platform contractors, third-party payment, offline guarantee, banks, etc.

⑤ Organizational structure, talent echelon construction and team management.

2. Marketing strategy upgrade-4T theoretical value model

3. How to promote online?

① Media online reporting and news starting point ② Online users' word-of-mouth comments.

③ Internet advertising ④ Cooperation of mainstream search engines.

(5) create public opinion and hype.

4. How to promote offline?

① Event planning and promotion ② Brand sponsorship ③ Offline launch.

④ Cooperation with tripartite platform ⑤ Fund supervision

5. Online and offline marketing framework and budget allocation scheme

6. Acquisition, transformation and retention of users

The second module: P2P investor maintenance and legal risk avoidance.

1, how to attract and maintain investors

① Return on investment ② Setting of capital threshold

③ Liquidity management ④ Efficiency improvement

2. Analysis of investors' hot issues and crisis management strategies.

① Business license of the platform ② Platform data

③ Mode ④ Risk control system ⑤ Fund pool, etc.

3. Avoidance of legal risks of the platform

① Analysis ① Three core legal relationships of ①P2P online lending platform.

② Potential risk analysis of ②P2P online loan registration and certification.

③ The development of criminal law in cracking down on illegal fund-raising crimes.

④ The legal "red line" that constitutes a crime.

The third module: P2P risk management and risk control system construction

1.Relationship between business model, business process and risk control of P2P platform

2. Main risk sources and avoidance

3. Internal and external management of 3.P2P credit risk.

① Select high-quality borrowers and borrowing enterprises.

② Risk control audit indicators and matters needing attention

③ Key measures and risk control measures for loan tracking.

④ overdue management, post-loan supervision and risk hedging mechanism.

4. Comprehensive control measures and management practice of credit risk.

5. Tools and methods for risk assessment and risk pricing.

6, P2P cooperation third-party payment institutions, guarantee companies, small loan companies cooperation selection indicators, risk nodes and preventive measures.

7. Prospect of 7.P2P future supervision trend.

China Internet Finance Practical Talents Training Series Project and P2P Comprehensive Special Session of National Training Institute help solve the following problems:

1. Microfinance competition is becoming increasingly fierce. How to build a secure P2P platform efficiently and build a reasonable organizational structure?

2. The platform promotion cost continues to rise. How to optimize the operation mode, implement brand value and build brand trust?

3. The construction of industry trust mechanism is slow. How to maintain the acquisition, transformation and maintenance of high-quality borrowers and investors?

4. The online loan market has great development potential. How to establish an efficient risk control system and cultivate professional risk control talents?

5. The top-level design of supervision is becoming clearer and clearer. How to improve legal awareness and balance financial innovation and risk?

1. Course content: teach the experience in the preparation, operation and promotion of P2P platform, interpret the construction process of risk control system, interpret the acquisition and maintenance skills of investors, and grasp the path of legal risk prevention;

2. Course teacher: We strongly invite supervisors, founders, CEOs, well-known lawyers, consultants and millions of investors of excellent platforms to express their views, share practical experience and secretly impart wisdom tips;

3. Curriculum mode: teacher-student interaction and two-way communication, field trip of benchmarking enterprises, brainstorming in salons, sharing dinner and gathering at the same table, transforming theory into practice and promoting the transformation of plans into results.

(3) What does Internet finance mainly include?

The main modes are as follows:

crowdfunding

Zhongchouda

That is, public fund-raising or public fund-raising refers to the mode of raising project funds from netizens in the form of group purchase and pre-purchase. The original intention of crowdfunding is to use the characteristics of the Internet and SNS to make startups, artists or individuals face the public.

Show your creativity and projects, win everyone's attention and support, and then get the financial assistance you need. The operation mode of crowdfunding platform is similar-individuals or teams who need funds hand over project planning to crowdfunding platform.

After the relevant approval, you can set up your own page on the website of the platform to introduce the project to the public. [3]

Peer to peer loan

P2P[4] (Peer-

To-Peerlending), that is, peer-to-peer credit. Peer-to-peer online lending refers to the matchmaking between borrowers and lenders through a third-party Internet platform, and those who need to borrow money can find it through the website platform.

People who are able to lend and willing to lend under certain conditions can help lenders spread their risks by sharing loan quotas with other lenders, and also help borrowers choose attractive returns from fully compared information.

Interest rate conditions such as loans and loans.

There are two modes of operation. The first mode is pure online mode, which is characterized in that all fund lending activities are conducted online, without combining offline audit. Usually, these enterprises take measures to examine the qualifications of borrowers, such as video authentication, checking bank bills and identity authentication. The second mode is the combination of online and offline. After the borrower submits the loan application online, the platform will review the borrower's credit and repayment ability through the local agency and household survey.

Third party payment

In a narrow sense, third-party payment refers to an electronic payment mode in which a non-bank institution with certain strength and credit guarantee establishes a connection between users and bank payment and settlement systems by signing contracts with major banks with the help of communication, computer and information security technologies.

According to the definition of payment services of non-financial institutions given by the central bank in 20 10 Measures for the Administration of Payment Services of Non-financial Institutions, broadly speaking, third-party payment refers to

Online payment, prepaid card, bank card receipt and other payment services determined by the People's Bank of China provided by non-financial institutions as the payment intermediary of the payee and payer. Third-party payment is not limited to the original internet branch.

Payment has become a comprehensive payment tool with comprehensive online and offline coverage and richer application scenarios.

digital currency

In addition to the booming third-party payment, P2P loan model, small loan model, crowdfunding financing, balance treasure model and other forms, Internet currency represented by Bitcoin has also begun to show its fangs [5].

Take digital currency such as Bitcoin as an example.

In a sense, the outbreak of Internet currency is more subversive than any other form of Internet finance. On August 20 13 19, Germany officially recognized the legal "currency" status of Bitcoin.

Bitcoin can be used for tax payment and other legal purposes, and Germany became the first country in the world to recognize Bitcoin. This means that Bitcoin has gradually "washed white", moving from a geek's plaything to the public's sight. Perhaps, it can urge

A real Internet finance empire was born.

Bitcoin has been hot and has fallen sharply. In any case, this internet gold rush feast, which seems to be far away from us, has slowly entered our sight, which makes people

Scientists have seen that the ultimate form of Internet finance is Internet currency. All internet finance only challenges the existing commercial banks and securities companies, and the future development of internet currency is a challenge to the central bank.

Fight. Perhaps Bitcoin will subvert the traditional financial growth, become the world's first currency, or eventually collapse. In any case, it is certain that Bitcoin will leave an eternal legacy to mankind. [5]

Big data finance

Big data finance refers to massive unstructured data. Real-time analysis can provide internet financial institutions with all-round customer information. By analyzing and mining customer's transaction and consumption information, we can master customer's consumption habits and accurately predict customer's behavior, so that financial institutions and financial service platforms can have clear goals in marketing and risk control.

The financial service platform based on big data mainly refers to the financial services carried out by e-commerce companies with massive data. The key to big data is the ability to quickly obtain useful information from a large amount of data, or the ability to quickly realize the use of big data assets. Therefore, the information processing of big data is often based on cloud computing.

financial institution

The so-called information-based financial institutions refer to banks, securities, insurance and other financial institutions, which adopt information technology to transform or reconstruct traditional business processes and realize comprehensive electronic management. Financial informatization is one of the development trends of the financial industry, and information-based financial institutions are the product of financial innovation.

From the perspective of the whole financial industry, the informatization construction of banks has always been at the leading level in the industry. It not only has a leading international financial information technology platform, but also has built a self-service bank.

Banks, telephone banking, mobile banking and online banking constitute a three-dimensional e-banking service system, which is the only one in the industry with large-scale informatization-data concentration project, not only innovative financial services based on the Internet.

In addition, it has also formed an innovative service model of financial e-commerce, such as "portal website", "online banking, financial product supermarket and e-commerce".

Financial portal

Internet financial portal refers to a platform that uses the Internet to sell financial products and provide third-party services for financial product sales. Its core is the "search price comparison" mode, which uses the vertical price comparison method of financial products to put the products of various financial institutions on the platform, and users choose the appropriate financial products through comparison.

Internet financial portals are diversified and innovative, forming a third-party financial institution that provides high-end financial investment services and financial products, and an insurance portal that provides insurance product consultation, price comparison and purchase services. This model does not have much policy risk, because its platform is not responsible for the actual sales of financial products, nor does it bear any adverse risks, and the funds do not go through the intermediate platform at all. [3]

(4) What is the content of the course of Internet Finance Law and Policy?

The legal and policy analysis of Internet finance reveals what Internet finance can and cannot do under the current legal environment in China, as well as the relevant legal and policy boundaries, related risks and their prevention. Students can not only learn the business model of Internet finance from this course, but also have a deeper understanding of Internet finance and its development trend. Through the study of this course, students should first have a clear understanding of the classification, characteristics, historical development process and future development trend of Internet finance. Secondly, we have a deep understanding of the relevant business models of Internet finance, and understand the relevant legal relations, legal nature, legal and policy boundaries in combination with business models. Finally, make comments and judgments on the current situation and trends of laws and policies related to Internet finance, and adjust the operating behavior of Internet finance on the basis of clarifying the boundaries of relevant laws and policies. Course content * * * nine chapters. The first chapter mainly introduces the overview of Internet finance, that is, the definition, main modes, laws and policies of Internet finance. Chapters 2 to 9 are P2P online lending, donation crowdfunding, pre-sale crowdfunding, equity crowdfunding, third-party payment, internet insurance, internet securities and internet financing. The first section of each chapter is an overview, the second section is a typical model and case, and the third section is a review of laws and policies.

5. How to understand the exam of Internet finance course?

Internet finance is to internetize traditional financial behaviors.

Internet finance (ITFIN) refers to a new type of finance that relies on Internet tools such as payment, cloud computing, social networks, search engines and app to realize financing, payment and information intermediary services. Internet finance is not a simple combination of the Internet and the financial industry, but a new model and new business that naturally comes into being to meet the new demand after being familiar with and accepted by users at the level of network technology such as security and mobile (especially the acceptance of e-commerce). It is an emerging field that combines the traditional financial industry with the spirit of the Internet. The difference between Internet finance and traditional finance lies not only in the different media used in financial business, but also in the fact that financial participants know the essence of "openness, equality, cooperation and sharing" of the Internet. Through the Internet, mobile Internet and other tools, traditional financial services have a series of characteristics, such as greater transparency, higher participation, better collaboration, lower intermediate costs, more convenient operation and so on. Theoretically, any Internet application involving generalized finance should be Internet finance, including but not limited to payment for the third party, sales of online wealth management products, credit evaluation and audit, financial intermediary, financial e-commerce and other modes. The development of Internet finance has gone through many stages, such as online banking, third-party payment, personal loans and corporate financing. Moreover, it is getting deeper and deeper into the core of traditional financial business in terms of financing and matching between the supply and demand sides of funds.

There are three main forms of Internet financial investment: fund, P2P and equity crowdfunding. Dong Zhibei observed that the characteristics of these three methods are as follows: the fund has the lowest risk, stable income and low income; P2P is risky, profitable and quick. Equity crowdfunding has low risk, long income and high income. Equity crowdfunding model is an investment behavior. Buying equity to become a corporate shareholder and waiting for the company to pay dividends is a financial management model of equity crowdfunding.

The choice of wealth management companies is very complicated. There are funds, P2P, equity crowdfunding and so on. The first choice is a reasonable model, and then a reputable platform company.

Internet finance is to internetize traditional financial behaviors.

[6] What is the course content of Internet finance mode?

Internet finance is a new financial business model that imitates traditional financial institutions and interconnected enterprises and uses Internet technology and information communication technology to realize financing, payment, investment and information intermediary services. This is a new thing. This course is not only the basic course of Internet finance series, but also the elective course of management finance major. I hope that through this course, students can have a certain understanding of the financial logic of the rise of Internet finance, and understand the universality of Internet finance in China and the characteristics of China itself; Understand the main modes of Internet finance, and emphasize the internal logic of risk response and innovation.

(7) What are the five categories of Internet financial products?

Internet financial products are generally divided into five categories.

1. Payment categories, such as Alipay, Tenpay and JD.COM Branch.

The second is loans, such as ants' right to borrow flowers, JD.COM IOUs, and Ping An Easy Loan.

Third, financial management, Jingdong Finance, Yu 'ebao, Netease Financial Management, Copper Street, etc.

Fourth, Internet securities, mainly companies that operate stock trading software to provide information, such as Ping An Securities, also belong to it.

5. Other categories, some innovative products of Internet finance are emerging and have not formed a scale.

What does Internet finance mainly include?

There are mainly the following modes: (1) Third-party payment In a narrow sense, third-party payment refers to an electronic payment mode in which non-bank institutions with certain strength and credit guarantee sign contracts with major banks to establish a connection between users and bank payment and settlement systems. (2) P2P online lending P2P online lending is called Peer-to-Peerlending in English, that is, peer-to-peer credit, and it is also called "everyone's loan" in China. Peer-to-peer online lending refers to the third-party internet platform built by P2P companies, which matches the borrowers and borrowers. It is a "person-to-person" direct credit model. (III) Big data finance Big data finance refers to relying on massive and unstructured data to conduct professional mining and analysis of its data through information means such as the Internet and cloud computing, and combine it with traditional financial services to innovatively carry out related financial management work. (4) Crowdfunding refers to a financing method that project sponsors use the characteristics of the Internet and SNS to mobilize the power of the public, concentrate the funds, capabilities and channels of the public, and provide necessary financial assistance for small enterprises, artists or individuals to carry out an activity or project or start a business. (V) Informatized financial institutions Informatized financial institutions refer to banks, securities, insurance and other financial institutions that have reformed or reconstructed their traditional business processes and service products through extensive use of information technology represented by the Internet in the era of Internet finance, so as to realize comprehensive informationization of operation and management. (VI) Internet financial portal Internet financial portal refers to a platform that uses the Internet to provide information collection, search, comparison and sales of financial products, and provides third-party services for the sales of financial products.

What are the Internet finance majors?

Learning Internet technology is not necessarily local. Look at a more professional computer school.

At present, learning computer is still a good version of the right to employment. Computers are divided into many majors, such as graphic design, UI design, online marketing, e-sports and animation. They are all good jobs. Choose your favorite major.

If you have time, go to the computer school to see the comparison. Ha is more reliable.

⑽ What courses are there for Internet finance?

This is a new major, generally divided into three categories.

① Introduction to Internet finance, and the learning of online loan, payment, crowdfunding and other branches involved;

Internet courses, such as e-commerce, computer basics, network marketing, etc. ;

(3) financial courses, such as financial introduction, political economy, securities and other courses.

In addition, I found that the contents of such textbooks in many bookstores are actually relatively simple and theoretical. When studying specialized courses, it is recommended to read some other books, such as the practical manual of compliance operation of P2P online lending platform, which can help you get started quickly and know what your future work focus is.

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