The purpose of promoting SEO on the internet is to make the content in the web page rank as high as possible in the process of user group search, rather than pulling it down to find it, so the website is the foundation. Regarding website construction, besides website structure, the choice of website address should be as simple as possible. If the website structure is chaotic, it needs to be rearranged, modified and adjusted, because users stay for a short time and quit frequently, which is not conducive to the promotion of the network. What users see after entering the webpage and the image and positioning of the company. Website positioning is also the key. Before going online, we must analyze the market situation of the industry and the preferences of users.
Second, the selection and layout of keywords for online SEO promotion
If you want to do a good job in network promotion, you must first make clear the positioning of your own industry and user groups. For example, what content users want from you or what content you want to provide to users. Then choose 1-2 words with large search volume, which are closely related to industries and products. Filtering keywords can directly affect the display rate of user search, and then improve website traffic and user conversion rate.
After selecting keywords, it is necessary to start a reasonable and effective layout of keywords. The layout needs to take into account the popularity or competitiveness of the selected keywords.
Thirdly, the optimization and promotion of the content layout of online SEO articles.
SEO optimization is the optimization of keywords and structure. Obviously, the content of article structure plays an important role in search. For example, the number of words in an article is generally around 800- 1000 words, and only when the number of words reaches a certain level will it be included as a high-quality article by search engines. The content of the article should be laid out reasonably, and the keyword density should be optimized to avoid piling up, which is not conducive to the inclusion of search engines. Pictures, videos and audio charts with keywords inserted in the article will also help the article rank high.
The content of the article must be close to the user group and relatively valuable original articles. If it is a patchwork of worthless content, it is not as good as an original influence and ranking.
On how to promote SEO network in the second half of 2020, Ivy Bian Xiao will share with you here. If you are interested in online marketing, I hope this article can help you. If you want to know more about advertising marketing copywriting, copywriting optimization methods and materials, you can click on other articles on this site to learn.