Second, formulate a detailed and complete exhibition planning scheme.

Three: pre-implementation training.

Fourth, the design of printing materials.

Verb (abbreviation for verb) Layout and display of the booth.

Intransitive verbs related exhibition services.

Seven: do a good job in activity evaluation.

Details of exhibition planning

1, invitation

2. Information release

Step 3: receipt

4. Check-in and check-in arrangements

5. Catering arrangements

6. Secretarial services

7. tea break

8. Translation

9, vehicle scheduling

Basic process

1. Establish a planning working group.

Personnel affairs

The planning supervisor is responsible for coordinating and communicating the work of all planners in the whole team, and is solely responsible for the formulation and modification of the planning scheme.

The planner is responsible for preparing the exhibition project plan.

Copywriting is responsible for writing all kinds of exhibition copywriting, including common exhibition documents, exhibition social documents, exhibition promotion documents, exhibition contracts, etc.

Art designers are responsible for all kinds of visual image design, such as advertising design and display space design. The person in charge requires market researchers who can skillfully use photoshop, Imageready, Illustrator, coreIdraw and other software to conduct market research and write market research reports, as well as media liaison personnel for media promotion.

Conduct market research and analysis

The investigation and analysis of exhibition market is the basis of exhibition planning. Its content is also very extensive, mainly including five aspects:

Industrial environment;

2. Target market;

3. Policies and regulations;

4. Similar exhibitions;

5. Have resources.

3. Make an action plan for the exhibition project.

Doing a good job in overall planning is an important prerequisite for the smooth development of exhibition projects, and choosing the right time and place to realize the reasonable combination of the two is the content that must be paid attention to in planning.

The concretization of exhibition planning scheme should form specific operational measures. In the meantime, the following contents need to be clarified: the objectives of the exhibition project, the environment for realizing the objectives of the exhibition project, the marketing strategy elements of the exhibition project, the development of exhibition-related activities, the effect and evaluation of the exhibition planning scheme, and the additional conditions for implementing the exhibition planning scheme.

Designing an action schedule is also an essential part. The action schedule of the exhibition project must be carefully designed, and the design and implementation of the planning scheme must not be delayed. The beginning and end of each step should be stipulated and limited in time to ensure the smooth implementation of the scheme, otherwise it will seriously affect the success of the exhibition.

(4) Formulating a budget plan

The formulation of the budget plan for exhibition projects generally includes the following aspects:

1. site fee;

2. Management expenses, including the salary of the company's administrative personnel and administrative office expenses;

3. Promotion expenses;

4. Exhibition and investment promotion expenses

5. Funds for related activities;

6. others.

Income sources of exhibition projects:

1. conference fee or booth fee income;

2. Ticket revenue;

3. Corporate sponsorship income;

4. others.

5. Write the project planning scheme.

The planning scheme of Xie 'an exhibition project is to organize the final results of planning into written materials, that is, planning books, also known as business plans. Its main contents include the introduction, analysis, goal, strategy, tactics or action plan, benefit prediction, control and emergency measures of the present situation or background, and the details of each part may be different due to different specific requirements. It can cover feasibility study report, project letter of intent, project proposal, advertising plan, brochure and so on.

6. Assessment and correction

The contents of evaluation and correction mainly include project evaluation, stage evaluation, final evaluation and feedback improvement.