: Ping An Insurance Electronic Marketing
E-marketing of Ping An Insurance was officially put into operation on 20101018. Ping An Company acts as a bridge between salespeople, policyholders and potential policyholders. At present, the "network marketing" model is being rapidly promoted within Ping An Company. The core of this model is that agents use computers and the Internet as effective tools for product sales, customer service and process management.
Under the electronic marketing mode, the old scene of agents explaining insurance to customers with paper and pen is gone forever, and it is replaced by the overall solution of mobile exhibition industry based on notebook computers, which greatly improves the work efficiency and professional image and can provide customers with professional and high-quality pre-,during-and after-sales services. Ping An Insurance E-marketing Network came into being in the booming environment of e-commerce in China. Designed for Ping An Company, it connects Ping An salesmen, policyholders and potential policyholders, and it is also an effective platform for Ping An agents to display and publicize themselves online. Through Ping An Insurance Marketing Network, salesmen can accurately find more customers, thus realizing the dream of doing business at home.
Ping An Insurance Electronic Marketing Network now has nine channels, including Ping An products, insurance plans, insurance information, finding agents, insurance questions and answers, customer service, online message, joining Ping An and agent's home, and will soon open local channels in various provinces and cities across the country. Among them, "Ping An Product" brings together the introduction and insurance clauses of life insurance, endowment insurance, endowment insurance, children's insurance, medical insurance, accidental injury insurance, group insurance, property insurance and various new types of insurance sold by China Ping An Company. "Insurance Scheme" brings together various insurance schemes prepared by many Ping An insurance agents for customers, which provides great convenience for the majority of policyholders to insure their own insurance. "Insurance Information" compiles and sorts out relevant news of Ping An Company, relevant information of insurance industry and a lot of insurance knowledge for many visitors. The channel of "finding an agent" provides a very convenient tool for the vast number of policyholders and prospective policyholders to find Ping An insurance agents, and also provides a stage for more salesmen who join the Ping An insurance marketing network to show themselves. They can not only show themselves on Ping An Insurance Marketing Network, but also show themselves and conduct business through an independent website created by the marketing network for senior members. And channels such as "insurance question and answer", "customer service" and "online message". It provides very convenient services for the insured; "Join Ping An" and "Agent's House" are the favorite channels of agents who are about to enter Ping An and have joined Ping An, providing agents with a lot of recruitment information and a lot of internal materials necessary for business development.