Find out which flowers are the most popular online!

There are several types that must be entered:

Roses, daffodils, carnations and so on are all symbolic!

Flowers: roses, lilies and carnations

Potted flowers: cactus chlorophytum

Flower fertilizer: black alum green leaf rooting powder

Packing: Ordinary will do.

Flower soil: green fertile soil

The magic weapon of flower shop management

In recent years, the number of flower shops in China has increased rapidly and the competition has become increasingly fierce. Flower shop operators generally think that business is difficult. According to the survey, only 20% of flower shops in each city are doing well. How to be invincible in the fierce market competition is a problem that every flower shop is thinking about. I have been operating Hangzhou Humengxin Four Seasons Flower Shop 10 years, and deeply realized that flower shops should not only have a good geographical location and brand-name effect, but also constantly innovate. Innovation is the magic weapon for flower shops to win in the competition.

Floriculture innovation

Domestic flower shops have a history of 10 years. Hong Kong, Taiwan, Europe and America are constantly communicating with mainland flowers. Consumers know more about flowers and appreciate them more and more. They must have high-level flower works to meet the demand, so flower innovation is the soul of flower shops.

Shop innovation The layout inside and outside the flower shop should be distinctive and innovative. The family-style shopping environment with flowers and artificial flowers is better than the stall-style business environment of the flower market. At the same time, some newspapers and books about flowers can be placed to increase the cultural taste of flower shops.

Innovative floral works, such as bouquets, flower baskets, flower arranging devices and sketches, should have their own characteristics, choose flowers and leaves, and pay attention to the selection of colors and packaging materials.

Innovation of flower cultivation technology

Absorbing the popular theories of fashion floral design at home and abroad, using diversified artistic resources, combining with local conditions, carefully designing and making internationally popular floral decorations, attaching importance to the dissemination and research of floral culture and art, and drawing lessons from famous flower shops in Taiwan Province Province to set up floral classes are the ways to improve the level of floral art, and improve the visibility and economic benefits of flower shops. For example, Hangzhou Hu Mengxin Four Seasons Flower Shop and Hangzhou Flower Arrangement Association held 14 training courses on modern floral art and management, and trained more than 500 students. Participate in the competition and attach importance to participating in different flower arrangement competitions organized inside and outside the province to improve the level of flower arrangement and industry visibility.

Conceptual innovation

Concept innovation is the first of all innovations, and management and marketing innovation should be promoted through concept innovation. The way of thinking of the operator determines the outlet of the flower shop. They should have unique business philosophy, advanced ideas, innovation, novelty, reputation and strive for brands. Flower shop managers should keep up with the trend of floral fashion in time, and strive to learn from the new practices and experiences of advanced flower shops in China. We should have a strong sense of competition and market.

Attach importance to training

Attach importance to floral talents and management (implement professional manager system-store manager management), attach importance to employee training, and establish the idea that employees are the greatest wealth of flower shops.

Management system innovation

Standardize the daily flower arrangement and business behavior of flower shop employees with the system. To carry out Haier OEC management mode, it is necessary to comprehensively control and clean up everyone, everything and every day, formulate a target system, control daily cleaning and formulate an effective incentive mechanism.

Strengthen financial management, establish a set of financial management, analysis and evaluation system, adjust business ideas in time, and control people, money and things.

Study the target customers, because the only unchanging principle of the market is that it is always changing. It is necessary to find out who is buying flowers (superficial consumers) and who is sending flowers to (final actual consumers). It is necessary to subdivide the target customers, study the real customers and potential customers, register them in different categories, input them into computers, establish customer files, and study the consumer behavior process of customers' psychology of buying flowers.

Marketing innovation

It is necessary to carry out targeted promotion according to different festivals and different customers, such as promoting flower shops through soft advertisements in different media, and expanding the influence of flower shops through flower rental, telephone booking, online flower shops and email. Attach importance to traditional festivals such as Valentine's Day, Christmas, Mother's Day, Teacher's Day and Spring Festival, and develop potential festivals such as Secretary's Day, white day, Nurses' Day, Father's Day, Graduation Day, Qixi Valentine's Day, Journalists' Day and Men's Day. Flower shops can also operate in various forms of joint-stock system, such as brand chain, shop-free flower shops and all-night flower shops.

Service innovation

Vigorously carry out telephone flower ordering and send flowers in different places between flower shops. At present, a large number of customers have no time to buy flowers, and their spending power is strong, which creates a huge market for telephone and online flower ordering. However, it is necessary to solve the problems of word of mouth (quality, price, service, delivery timeliness), payment, telephone number publicity, flower reservation website and so on.

It is necessary to continuously expand the service content and establish a good public image. In addition to flowers and artificial flowers, we can also develop high-grade potted flowers, foliage plants or flower management projects. For example, Hangzhou Hu Mengxin Four Seasons Flower Shop insisted on placing a free air pump at the entrance of the flower shop for 3 years and setting up Lei Feng Corner; Sponsor flower arranging competition, present flowers to Miss City Image, carry out door-to-door flower arranging for teachers, disabled people, nursing homes and trade unions, and hold art lectures.

Develop the consumption ability of large companies, become the public relations secretary of large companies, and provide one-stop support for their flower consumption for various purposes.

Carnation,

Red roses,

Yellow roses,

Lily,

Anthurium,

Birds of paradise,

Dancing orchids,

Phalaenopsis,

Ross,

Gladiolus,

Orchids,

Gerbera jamesonii,

Platycodon grandiflorum,

Flying all over the sky,

Love grass,

Forget me. Wait.

Limonium sinense,

The gold on the leaves,

Pine ball,

Cao Xia,

Peacock grass,

Xiao Ju,

Pearl plum,

Huang ying,

Alice,

White chrysanthemum,

Daisy,

KINOMOTO SAKURA,

Sage,

Horsetail chrysanthemum,

Lily of the valley,

Snapdragon

There is a packaging method.

Is to use a lot of gypsophila or lover grass with one or two forget-me-nots.

A good moral is also very good: 1: The store must be clean and bright, and all flowers should be served, mainly potted plants, such as Guanyin, Hulk, green basket, loose-leaf sunflower, and relatively large white crane taro and Anthurium.

There are all kinds of flowerpots, ceramics and porcelain, and the glass should be put in the special warehouse here as far as possible, which will not affect the environment of the store.

2. You can prepare your own small three-wheeled electric manpower, so that you can promise to deliver goods to your door and attract people. You can make a discount when you open a shop, so you can make some profits.

I don't know much about flower fertilizer. At that time, I randomly put a few cheap flower fertilizers in my shop, which were usually bought by elderly friends.

4. Some suggestions: Identify your consumer groups. If you are in the community, you can do some publicity. Print some business cards or something and send them over. You may meet a rich boss who just bought a house, so it is convenient to buy a lot at a time. I met him once and earned 50-50 points. In addition, you can also contact some small and medium-sized enterprises to rent flowers, which is also very suitable. If you rent it for a long time, even if you earn less, it is a stable income.

I haven't done it for some time because of the funding problem, but the above are all my own experiences, and you can learn from them. I hope I can help you and make friends with you, because this is also an unfinished wish of mine. I hope you can succeed. Anyway, I want to ask around and learn from you. I hope you have a successful career! Get rich!