Tobacco online topic 1. Put forward the concept of "four in one" customer. (1) What is a "four-in-one" customer? On the basis of the new wholesale and retail relationship of "equality, mutual benefit, long-term cooperation and * * * common development", my customers and I have made joint efforts to achieve the best state of "four sameness"-development in the same direction and form the same body of strategy; Together form a target * * * body; Service synchronization, forming a marketing body; The same interest subjects form the same value subjects. In this way, customers who can cooperate with the tobacco industry for a long time and reach the realm of "four similarities" are called "four similarities" customers. (B) The concept of "four-in-one" customers is the inevitable product of cigarette marketing network construction to a certain stage. After 1999 Nantong network construction site meeting, 2000 Wuhan network construction site meeting and 20001year Chengdu network construction site meeting, the cigarette marketing network management system and operation mode were initially established, which laid the foundation for modern cigarette circulation construction. In 2002, the site meeting of Shanghai Network Construction proposed to build a modern cigarette circulation with the main features of "telephone ordering, online distribution, electronic settlement and modern logistics", which accelerated and promoted the major transformation from traditional commerce to modern cigarette circulation. In 2009, Xuzhou Tobacco actively promoted online ordering and online settlement, and realized the optimization and upgrading of network construction mode. In 20 10, Lanzhou Network Association summarized and popularized the "135" marketing method, and clearly put forward that the relationship between wholesale and retail should be truly built into a strategic partnership of "equality, mutual benefit, long-term cooperation and * * * common development" to achieve a win-win situation between wholesale and retail. Innovate the working methods of tobacco marketers and promote the improvement of the comprehensive quality of grassroots marketing teams. The convening of the 20 1 1 Liuzhou network construction conference brought the retail terminal construction into the cigarette marketing network construction, further narrowing the distance between the cigarette marketing network and the cigarette market. 20 12, the national bureau held a national cigarette marketing network construction site meeting in Shanghai. Director Jiang Chengkang further emphasized that we should take "four similarities" as the core and attach great importance to the construction of modern cigarette retail terminals. He clearly pointed out that the retail terminal is the bridge and link between the tobacco industry and consumers, and it is the most valuable resource for cultivating brands. Whether the foundation of cigarette marketing network development is solid and reliable, and whether the network has sustained vitality depends on whether it can truly develop in the same direction, make concerted efforts, synchronize services and benefit together with the vast number of retail customers. To sum up, it can be seen that the process of cigarette marketing network construction is to open up all links of industry (cigarette industrial enterprises), commerce (cigarette commercial enterprises), retail (cigarette retail customers) and consumers (cigarette consumers), and form a unified and smooth tobacco industrial chain, that is, to reform cigarette marketing methods, change business models, improve the service level of retail customers and allow cigarette marketing around the "three satisfactions". Cigarette marketing network should serve cigarette consumers efficiently, and the construction of cigarette retail terminal is the last link. The new theory of customer-self relationship and the concept of "four similarities" naturally came into being. Two, the "four similarities" standard is a higher level summary of the development of customer-customer relationship, and it is the core of building a modern cigarette retail terminal. After the standard of "four similitudes" was put forward, some people asked whether the new theory of "twelve characters" of "equality and mutual benefit, long-term cooperation and common development" could be abandoned. Is it going to be replaced by the relationship between me and my guests? The author believes that this statement is inappropriate, and these two theories are not mutually replaceable. In fact, the two theories are interlinked in content. It is emphasized that both wholesale and retail should maintain a high degree of consistency in the development direction and achieve win-win cooperation in the distribution of benefits. However, the guiding direction and emphasis of these two theories are different. The new theory of "twelve characters" customer relationship says that cigarette commercial enterprises and the whole cigarette retail industry have different division of labor, but their status is equal, and there is no question of who obeys whom; Wholesale and retail sides support each other and enjoy the fruits of the development of the cigarette industry, and there is no question of who is in charge; From a strategic perspective, using the principles of Marxist philosophy, it is pointed out that both wholesale and retail parties should focus on the future, cooperate for a long time and develop together. The new customer-customer relationship theory of "Twelve Characters" breaks the traditional simple theory of the relationship between buyers and sellers, clearly points out that the relationship between wholesale and retail in China tobacco industry is a strategic partnership, solves the problem of positioning the relationship between wholesale and retail that has long plagued the development of the industry, is more in line with the reality of China tobacco, points out the direction for the construction of cigarette marketing network and is conducive to the long-term stable development of the tobacco industry. The "sixteen characters and four similarities" customer-customer relationship standard focuses more on guiding the construction of modern cigarette retail terminals and is a higher-level summary of customer-customer relationship construction. "Co-development" requires us to closely focus on the main line of "equality and mutual benefit, long-term cooperation and * * * common development", guide cigarette retail enterprises in terms of business philosophy, business methods and profitability, speed up the modernization of cigarette retail terminals, and keep the development of customers and me in the same direction all the time; "Work together" hopes that both wholesale and retail companies can take brand cultivation as the first priority, actively serve the market in their daily work, guide consumption, and get better benefits in the process of cultivating famous cigarette brands; "Service synchronization" requires cigarette commercial enterprises to know the real needs of cigarette retail customers in time and do a good job in synchronization service. At the same time, both wholesale and retail parties should form a marketing body to serve cigarette consumers well and truly realize the connection between cigarette marketing network and local gas; "Consistency of interests" requires cigarette commercial enterprises to take the interests of cigarette retail customers into account, and strive to ensure that the cigarette market is standardized, stable, orderly and full of vitality, so that the cigarette business income of the majority of retail customers will continue to increase with the growth of tobacco industry benefits. Therefore, we should closely focus on the main line of "equality and mutual benefit, long-term cooperation and common development" and strive to promote the construction of modern cigarette retail terminals in strict accordance with the "four similarities" standards. Third, a high-quality customer team is the internal factor of forming a "four-in-one" cigarette retail terminal. Cigarette retail customers who are highly educated, experienced, study hard, keep pace with the times and know how to operate are of course our inner desire. If these customers form our cigarette retail team, it will be much easier to realize the "four similarities" standard, and the quality of modern cigarette retail terminal construction will be much better. However, according to the present situation of cigarette retail enterprises, their quality is still uneven. In this context, we should vigorously build a modern cigarette retail terminal. (1) screening. At the initial stage of modern cigarette retail terminal construction, we can adopt the methods of batch, stage and stage construction and make steady progress. First of all, the cigarette retail customers in the service area are screened, and those customers who know how to operate, manage, love learning and have strong strength are selected for early training and early construction. First, you can set an example in the service area and play a leading role in demonstrating other customers in the service area; Secondly, we can also explore some skills in the construction process and accumulate some construction experience so as to use it in the modernization of other retail terminals. Not all seeds can germinate, not all seedlings can blossom. We screen out those customers who are willing to develop together with the tobacco industry, and the implementation of the "four similarities" standard will be much smoother. (2) training. As we know, workers and means of production are isomorphic and become independent entity factors in the productivity system, and education, as a preparatory factor in the productivity system, can enable workers to master the latest labor skills, improve production experience, and enable them to conduct production and operation efficiently under the guidance of advanced management concepts and management theories, thus improving the productivity level. Therefore, educating and training cigarette retail customers can promote the formation of "four in one" customers and promote the construction of modern cigarette retail terminals. After years of accumulation, China's tobacco industry reserves a high-quality marketing team, which provides conditions for the construction of modern cigarette retail terminals in China. We can train cigarette retail customers regularly and irregularly by means of on-site training, centralized training and observation training, so that they can master the latest cigarette marketing theory and cigarette management skills, and naturally apply the "four similarities" standards to their daily operations. (3) The knowledge and ability that "Stone" customers should possess.