According to the analysis of the development prospect of early education industry, the proportion of first-tier cities in China is 15. 1%, while the population of North, Guangzhou and Shenzhen only accounts for about 5% of the total population of the country. This means that the number of early education centers per capita in first-tier cities is three times the national average, while the number of early education centers in second, third and fourth-tier cities is huge. It can be seen that the early education market in the second, third and fourth tier cities of China has great development potential. In 20 17 years, the overall scale of early education market in China has reached about 489 1 100 million yuan, with a year-on-year increase of 17.9%. In 20 18, the market scale of early education industry in China will exceed 550 billion yuan.
According to the business model, preschool education can be divided into preschool education centers, nurseries and kindergartens. The business model of early education center belongs to "quasi-retail", mainly based on the system of eliminating classes, relying on marketing and service quality; However, the demand of kindergartens and kindergartens is relatively rigid, and the tuition system is the main one. The competition barrier lies in site selection, ensuring continuous access to students and school licenses. This paper analyzes the development prospect of early education industry from the development trends of the three major markets.
1. Kindergarten market: The market is huge and highly dispersed, industries need to be integrated, and leading enterprises have outstanding advantages.
From the perspective of market structure, at present, most private kindergartens in China are operated by local small operators, and only a few well-managed private kindergarten operators are trans-regional. By establishing a network of brand kindergartens with self-operated and licensed facilities, they can be replicated and promoted in different places. Looking at the whole private kindergarten market, the region is remarkable, highly dispersed and facing scale restrictions, with limited capacity. According to the analysis of the development prospect of early education industry, in 2065,438+06, the top five private kindergarten operators in China only accounted for 1.3% of the market share, and red, yellow and blue occupied the first place with 0.4% of the private kindergarten market share. With the continuous development of private kindergarten market in the future, market integration is the general trend, and leading enterprises have many opportunities in the whole process. The kindergarten market is huge, and the increase of private kindergartens is expected. In 20 16, the number of private kindergartens in China reached 24.4 million, and the admission rate was 756.5438+0%. By 2020, the kindergarten enrollment rate is expected to reach about 85%. With the growth of kindergarten enrollment scale and the improvement of students' enrollment rate and popularization rate, the kindergarten market is expected to grow substantially, and the market scale in 20021year is expected to reach 298.4 billion.
2. Parent-child park market: The market is huge and highly dispersed, with great regional differences, and will gradually sink and penetrate in the future.
There are only a few mature national brands and a large number of small local operators in the domestic parent-child park market, and the joining mode is the main promotion mode of the parent-child park market. Analysis of the development prospect of early education industry shows that in 20 16 years, the market share of the top five parent-child brands only accounts for 0.23%, of which red, yellow and blue account for 0. 13%. Due to the uneven geographical distribution of parent-child parks related to regional economy and population density, the average coverage rate of parent-child parks in China (0.6 per thousand children) lags behind that of first-class cities (2.5 per 65,438+10,000 children). The parent-child park market still has great potential in the future, and will continue to accelerate market integration and penetrate into lower-level cities. Supplementary kindergarten education, parent-child park has great market potential. Parent-child park is an effective supplement to kindergarten education, and its market is huge and growing rapidly. In 20 16 years, the number of people entering the parent-child park was15.8 million, and the market scale was128.6 billion. The development prospect of early education industry is expected to reach 27 1 billion in 20021year, and the CAGR is 16. 1%.
3. Educational product market: As an important supplement and extension, the increase is considerable, and it will win with quality and service in the future.
With the development and subdivision of the whole preschool education industry, China families have a natural demand for high-quality and diversified preschool education commodities. The commodity of children's family education is the supplement of kindergarten and parent-child park education, and the extension of kindergarten and parent-child park curriculum. Analysis of the development prospect of early education industry, in the family period, professionally designed children's family education products will promote communication and guidance between children and parents. Children's family education products include a variety of products, such as family education kits, teaching AIDS and educational toys. It is expected that the main participants in the early childhood education market will benefit from the huge opportunities in this market by expanding products and service products.
Looking into the future, the preschool education industry in China is strongly supported by five factors: population base, urbanization, consumption upgrading, family structure and educational tradition. The market in China is deep enough, and the contradiction between strong demand and limited supply of quality education resources will make the scarcity of quality education resources have a high premium in the future. According to the analysis of the development prospect of preschool education industry, the competition of preschool education institutions in the future is more inclined to combine their own resources and capabilities, and get through the competition of key links in the value chain of preschool education industry with the cooperation of capital.