In recent years, the promotion of soft writing has been widely used in all walks of life, helping education and training institutions to become the industry leader. At present, there is an increasing trend for enterprises in China to employ management consulting companies to promote their own growth with the help of external brains. However, China's training industry market is still in the development stage, the market rules are not perfect, and the competition is still in a disorderly state. Especially in the environment where more and more small enterprises are eliminated, how to resist the trend of "centralization" and "giant" of the industry and share a piece of the training market has become the primary problem that all small and medium-sized training enterprises have to consider. In this case, it is urgent to cultivate enterprises to build free brands, and the network is the first choice. At present, the domestic training market is vast, and the "marketing war" caused by it is particularly fierce. For this reason, training brands should pay attention to adopting innovative marketing methods to surpass their opponents. In recent years, the network is changing from a dessert in the "media platter" to an indispensable "grand finale", and the promotion of soft texts has repeatedly entered the training ground. The smell of wine is afraid of the depth of the alley. How can training enterprises make their products stand out and be favored by HR? Here, we can't help but mention that the promotion of soft text is a sharp weapon to attack the market. So how to write a training marketing soft article? Please see below. First, shape the brand. To promote soft writing in the training industry, we must first solve the brand problem. With the picky of consumers, brand awareness is getting stronger and stronger. When you mention soy milk, you know Weiwei. When you mention instant noodles, you choose Master Kong, which shows the terrible brand marketing. Therefore, training marketing soft articles must pay attention to brand building. Why don't unknown brands create a brand story and integrate it into the soft text? Second, split the product. In training soft text marketing, products should be split and publicized. The more comprehensive, the more credible HR is. Third, event marketing. Event marketing is an important part of marketing strategy. Why not integrate event marketing into the writing of training soft articles? The good theme of training event marketing is naturally the related topic of industry open class. According to the media network, the training soft article is mainly experiential, and the experience and feelings of the trainees participating in the training are used as writing materials to form a soft article, which causes * * *. The training industry can introduce businesses and their products from all angles and sides by soft writing, but the above three points must be grasped well in writing, which is the key to the effect of soft writing.