1. The geographical location and working environment of the company. Specifically, it should include: (1) the objective location of the company in the city, the plan of the company, and the geographical location of the company in the whole city. (2) If the company has a structural model and publicity pictures, there is a special person who is responsible for guiding the tour and explaining, so that they can have a general understanding of the company's geographical location. (3) The working environment of employees, including office facilities, work assembly lines and other auxiliary facilities, such as computers, photocopiers, fax machines, general manager's offices, supervisor's offices, etc. , and the general and small working environment, hardware and software equipment of each new employee need to be introduced in detail. 2. Identification and origin of enterprise visual identification system (VIS). For example, the color of McDonald's is mainly composed of gold and red, and its logo "M" is not only the initials of McDonald's, but also looks like the Arc de Triomphe, symbolizing good luck and success. VIS of every enterprise is the pride of the enterprise, and every employee should be able to recognize and understand its special meaning. 3. The development history and stage hero of the enterprise. The development history of every enterprise will be closely linked with several periodic symbols. They are all heroes of enterprises, such as French brandy series, the legend of Martell's father and Martell's old house, the legend of sweet grapes, the legend of brown barrels and the legend. The development of enterprises has heroes, turning points, legends and beautiful legends. Tell these stories to new employees, so that they can love their business more and have a sense of belonging. 4. Souvenirs with important symbols and significance of the enterprise explain that there is an enterprise in the United States. There is an iconic souvenir in its hall, and a golden banana is covered with big glass. This banana is an employee. The chairman wanted to reward the young man immediately because he put forward excellent suggestions for process improvement to the chairman, but there was no suitable prize around him at this time. The chairman picked up a banana on the table and rewarded the employees. Since then, the company has put forward reasonable suggestions. This beautiful story is also widely circulated. A beautiful golden banana was made into a souvenir and placed in the lobby of the company, which became the symbol of the company. This is a good way to make new employees feel a sense of belonging to the enterprise. 5. Name, performance, source of raw materials, production technology and after-sales service of enterprise products. Some enterprises' "products" are services, such as tourism. New employees in the tourism industry must know what the "service" sold by the enterprise contains, the nature of the service, the object of the service, the inspection of service quality, the correction of service errors and so on. 6. Brand position and market share of enterprises It is a long-term struggle for enterprises to create their own brands. The brand of one's own enterprise, the recognition of the brand in society, the level of brand positioning, the competitors of the enterprise and the market share of the other party. This is an indispensable part of new employee training.