E-commerce business plan 1. Market analysis before website construction
1. Market analysis of current industries
(1) Investigation and analysis of current market situation
The things piled up at home have been useless for a long time. It's a pity to throw them away. Is there any other good way to deal with it besides donation? Some items are badly needed, but I don't want to spend money on new ones. Is there any other way to get it besides borrowing it from friends? The advertisement on the website of an exchange vividly illustrates this point.
According to a survey report, as of March 25th, 2007, there were more than 280,000 registered users in Barter.com, and the number of commodities exchanged reached 6,543,800+0.28 million, and 240,000 commodities were successfully exchanged, accounting for 654.38+08.75% of the total number of commodities exchanged. In addition to special exchange websites, some forums frequented by young people have also set up similar second-hand exchange versions.
Barter exchange does not necessarily follow the principle of equivalent exchange. Exchangers are not businessmen. Changing what they want and having fun from the exchange is the king in their hearts. Besides, this kind of communication is very interesting. What we no longer need may become treasures from others, and we can also get what we need from others. This is a new way of waste utilization.
(2) What are the specific changes in the market?
Most of the current exchange customers are young people in the city. As a generation growing up with the Internet, the Internet has become a way of life for them. Young people are also the most receptive to new things. Shopping and exchanging goods online seems to have become an indispensable part of their lives. At present, the online market has a high degree of openness, a wide radiation range and a large demand. Therefore, the changes in the network market are more and more conducive to the construction of our website.
(3) Is it possible and appropriate to conduct business on the Internet at present?
Nowadays, with the development of economy, barter is gradually accepted by people. To establish a barter website, our profit is to extract the percentage of their price difference, and the profit income is considerable. Therefore, it is possible and appropriate for us to establish a barter website on the Internet and carry out exchange business.
2. Analysis of main competitors in the market
We mainly list Internet access, website planning, functions and so on.
Changing customers is very simple: all you have to do is sort out all kinds of idle things, take photos, post them on the website, explain the intention of changing, find the right items, make an appointment with the other party for delivery time and place, and a replacement transaction is completed.
Digital products, clothing and cosmetics are the most popular commodities exchanged on Shede website, among which mobile hard disks, digital cameras, USB flash drives, MP3 players, notebook computers and various mobile phones are the most frequently exchanged commodities. Followed by all kinds of brand-name cosmetics and clothing. In addition, fitness cards, sports equipment, books, toys, home decorations and other commodities are constantly being exchanged or purchased.
On the willing home page. Com, clearly played the slogan of changing customers that needs to determine the value. From this perspective, the popularity of customer exchange is not only because it can experience the pleasure of barter, but also because it coincides with a brand-new consumption concept, and demand determines value. It is worthless when it is horizontal, but it is more precious than gold to hungry people in the desert. This means that we are willing to pay an extraordinary price for things that have special significance and special needs for ourselves.
The website is clearly planned, and the types of items exchanged involve all aspects, and the items are complete, which brings great convenience to people's exchange, meets people's needs and brings benefits to themselves!
3. Analysis of the company's own conditions
(1) Company Profile
Our company was founded by college students after graduation, and we also applied for some experienced technical talents engaged in website construction. Our company is mainly engaged in barter business, and the profit point is to extract the percentage of their price difference. Our company provides a variety of exchanges, including mobile phones, home appliances, clothes, shoes and so on. Our company's hardware facilities are in place, and employees will have their own desks and independent space to work. The management level of our company is relatively high, and we employ experienced leaders and people with unique management skills to jointly manage the company. The employees of our company are composed of people with higher education, with strong team consciousness and superb computer skills.
(2) Our ability to build websites
As most of us are college students, we have rich innovative ideas and abilities. Through the innovation of our website (such as the innovation of the homepage of the website, the innovation of the website function, etc. ), the market competitiveness of our website will be greatly increased. At the same time, our university has a wide range of interpersonal relationships. Many young people barter and dare to try new things, so the spread of interpersonal relationships can bring us more customers, which is one of our market advantages and can also increase our competitiveness! We have strong sponsors and abundant funds, which can support the normal operation of the website. Our employees are all college graduates with excellent computer skills and a strong sense of responsibility. This is all we need to create a website.
(3) It is conducive to enhancing the competitiveness of the website.
By establishing a barter website, it is of great help to us who just graduated from college. We can learn a lot from it, make our website better and better, and enhance the competitiveness of our website.
Two. The purpose of establishing a website
1. The purpose of establishing the website
(1) company requirements
The purpose of building a website is because of the needs of the company.
The company is a newly established e-commerce network company, and building a website is the need of the company's development. Nowadays, many companies have started to conduct e-commerce transactions, set up their own websites and strive for more benefits for the company. Since our company is a network company, it is essential to build a website.
(2) the extension of market development
The purpose of building a website is an extension of market development.
Computer has become a household name in the world today, and the network is more popular with people. Whether it is an old man in his seventies or eighties or a child in his sixties or seventies, he knows the Internet very well. In recent years, e-commerce has developed rapidly, and many companies and enterprises have carried out e-commerce and achieved good results. Moreover, people are more and more accustomed to online transactions, saving time and reducing costs, which is beneficial to both buyers and sellers.
According to the current industry market analysis, e-commerce has broad prospects. Therefore, we decided to set up an e-commerce network company. The market prospect of modern barter industry is broader, so I made this barter website.
2. Website function
The functional type of the website is e-commerce.
Here, you can learn about modern barter, know the latest barter information, find what you want to exchange and take it home. Provide a platform for people who are willing to barter things, so that they can exchange with each other and get what they want and are satisfied.
3. Website objectives
(1) target
The short-term goal of website construction is to make the website successful and the company profitable, so that the company will not close down because of losses and develop steadily. The long-term goal is to become one of the best large-scale websites in the barter field and make the company a well-known e-commerce network company.
(2) Function
The function of building a website is to use this as a platform to make profits for the company.
The establishment of this website can make people know more about the company and have a very in-depth understanding of the company. After customers have a deep understanding of the company, they will have confidence in the company, so as to use this website as a trading platform to trade and get what they want. And the company will draw 5% from the price difference between the two parties as a reward, and then make a profit for the company.
4. Website business model analysis
(1) website operation mode
The operating mode of the website is safe and cheap.
This website provides a trading platform for both parties to the transaction, making impossible transactions possible and very convenient. For both parties to the transaction, this website is also very safe. The goods of both parties to the transaction have not passed through the hands of others, so don't worry about security issues.
The company has a dedicated person on the website to serve customers 24 hours a day and answer questions for customers at any time. Maintain the management website regularly every month (1-2 yuan), publicize and promote the website every quarter (3-5 yuan every quarter), analyze and solve the problems existing in the website every year (1- 12 yuan every year), provide new solutions for website management, and discuss its feasibility.
(2) the profit model of the website
The profit model of the website is to charge 5% difference between the two parties to the transaction.
Because this website is different from other websites, it only provides a trading platform for both parties to the transaction, and there are no actual goods, so it is not feasible to make profits by buying and selling goods, providing information services, or relying on click-through rates, registration fees and other means. It is advisable to charge only 5% of the difference between the two parties.
Three. Website technical solutions
1. computer network server
(1) self-built server
Compared with the rented server, the self-built hosting server is more ideal in terms of security and stability.
(2) Maintenance of the server
In order to better ensure the stability and security of the server, we suggest that professionals should be invited to maintain it. Because the main ISP is divided into North and South Telecom, the access speed between them is not very optimistic. In order for our website to visit the whole country, speed needs to be considered.
(3) Comparison between rented servers and self-built servers
At present, many IDC provide a variety of services, including server leasing and virtual hosting with * * * bandwidth. In contrast, renting a server or space is not as expensive as hardware and technology. Moreover, IDC computer rooms are generally connected by two lines, which is safe. In the short term, renting will be more cost-effective than buying hardware facilities yourself. Because our server is a long-term and operational website, it is more cost-effective to build it yourself. Self-built hosting can ensure the maintenance, maintenance and security of the server.
2. Operating system
(1)windows class
I believe everyone who has used a computer will be familiar with this operating system, which was developed by Microsoft, the largest software developer in the world. Microsoft's Windows system not only has absolute advantages in personal operating system, but also has very strong power in network operating system. This operating system configuration is the most common in the whole LAN configuration. Microsoft's network operating system mainly includes: Windows NT 4. Serve, Windows 2 Server/Advance Server, and the latest Windows 23 Server/ Advance Server, etc. Workstation system can use any Windows or non-Windows operating system, including personal operating system, such as Windows 9x/ME/XP.
In the whole Windows network operating system, Windows NT4 is the most successful one. The system has almost become the standard operating system of small and medium-sized enterprise LAN. On the one hand, it inherits the unified interface of Windows family, which is more convenient for users to learn and use. And its function is really powerful, which can basically meet the network needs of all small and medium-sized enterprises. Although the function is much less than that of Windows 2/23 server system, the requirements for server hardware configuration are much lower, which can meet the PC server configuration requirements of many small and medium-sized enterprises to a greater extent.
(2) Input cost
The self-built server cost 1 1.5 million yuan, and the server hosting cost (including hardware firewall, dedicated 24-hour UPS supervision and air conditioning) needs 57 yuan.
3. Website security measures, anti-hacking and anti-virus programs.
Website security measures
The reliability of e-commerce is directly related to the commercial transactions between the two parties, and how to determine whether the party to be traded is the expected party is the key to ensure the smooth progress of e-commerce. From the commercial point of view, a good e-commerce transaction process should have five security elements: effectiveness, confidentiality, integrity, reliability and review ability. In order to ensure the security and stability of the server and achieve the purpose of preventing hackers and viruses, the best way is to set up a hardware firewall.
4. Related program development
webpage making
The color of the home page design should be cautious and advanced, and not arbitrary. Because visitors open the company website, the first feeling is the feeling of color. Comfortable and beautiful things always make people feel happy, so we must consider the combination of color lightness, lightness, lightness and stability. The design of the home page is best not to appear fragmented, and it is best to have obvious modularity, and you can use smaller icons. But don't use small solid color blocks, which will easily make the web page look lacking in tolerance. Don't display too much content on the home page. Because too much home page content will lead to the problem that the focus is not prominent and the page length is too long, which will cause inconvenience to visitors. No one will stay on a website that feels constrained in operation for long. Clearly introduce the company's main business through lively small icons and two lines of concise introduction; By giving people a relatively exciting visual picture, people can easily understand the main functions of the website; Even if the viewer doesn't need to pull the right scroll bar of the window, the website should do it. The main functions of the website are clear at a glance. Please note: On the homepage, the golden zone is the first part displayed after the browser is opened. This part is successful. To exaggerate, the website is half successful. Another important factor in homepage design is speed. Because the bandwidth of the current network, especially the domestic network, is often limited on the right side, it is very slow to open the page above 7K through the browser. As a company website that will conduct e-commerce, most of its visitors are enterprises, and most of them surf the Internet during the day. At this time, the internet speed is the slowest, so the size of the web page is a factor that must be considered. Home page design is put forward by several people in a design team under the premise of considering many factors. Such a scheme will be more mature, and there will be fewer modifications in the city. Greatly accelerate the progress of the project. Considering the compatibility of browsers, we should try to use stable, mature and standardized technologies. Don't fancy special effects. Home page design should leave room for development. Because companies tend to develop very fast and constantly add new business, we should leave room for these.
Column page design: After the homepage design is approved, the column design will begin. The design requirements of ordinary columns are looser than the home page. The design of the column should be guiding, not indoctrinating, and should be closely combined with the content of the column; The links contained in the article should be easy to identify; Text typesetting should be beautiful, and the spacing and margins should be unified. Don't use words that are too big and too sparse, and the table should be set reasonably, not too long; For the submission form, try to reduce what customers can enter with the keyboard, and use it through the drop-down menu or check box as much as possible; It is best to combine the explanatory text with the operation form, so that customers can always know what they are doing and how to do it. Every page should have links to home page, previous page and home page. Reasonable design can avoid major changes in the process of website construction and avoid useless work and repetitive work.
Four. Website content planning
1. Company Profile
The company was established in May of February1year. Based on the principle that everything is useful, the company encourages users to post things they don't need on our website in exchange for things they need. At present, the items involved in the exchange include all kinds of daily necessities, school supplies, household appliances and other exchangeable items. The company has a group of entrepreneurial teams who are passionate and persistent in awarding prizes, meticulous in awarding prizes, good at management, good at marketing and excellent in service, and provide excellent all-round services to customers with strong economic strength and first-class services.
2. Service content
The company is mainly engaged in online transactions. Users can put their unwanted items on the online platform according to their actual situation, leave the information you need and find the exchanged goods. After consultation with the other party, it can be changed. The company will also represent some products to dazzle users. Users only need to pay the service fee of 5% of the difference between the two parties on our website, and they can turn waste into treasure.
3. Commodity service information
On the company's website, we will provide users with detailed item information and exchange information, so that users can clearly define the items they exchange, and will not make users have vague concepts, and strive to provide users with the best service. Moreover, users should ensure that the product information they leave on the Internet is true and correct, and there is no mutual deception. If all legal problems arise from this, the company will assist the deceived party to recover all losses through legal means.
4. Member registration
There is no need to pay membership fee for member registration, but in order for the transaction to be carried out truly and smoothly, and for members to better safeguard their rights and interests, members need to provide their real names and ID numbers when registering. For the real information of members, the company resolutely implements the principle of never revealing, and the real information of members will not be seen or inquired by irrelevant personnel.
5. Order confirmation and payment
We will adopt the principle of mutual confirmation for the confirmation of orders. After one party is willing to exchange, it needs to wait for the confirmation of the other party. Before the other party confirms, the party who proposes the exchange may cancel the transaction. After both parties confirm the transaction, if one party wants to cancel the transaction, it needs to negotiate with the other party and the other party agrees before canceling it.
Pay the user service fee. We will set up a special payment platform, and users can recharge their fees to our payment platform or use online banking to pay directly.
6. Information search and query
(1) off-site search
In order to expand the popularity of the website, we will contact a series of search engine companies such as baidu promotion, Soso, Google and Yahoo. Discuss business with them, which will make users appear in the front position when searching for similar products, and increase the visibility of the company.
(2) In-station search
Users can use the search engine that comes with our website, and only need a few simple keywords to search out the information of the products they need, which is more convenient and fast.
7. Contact information
If users need to contact customer service, they can communicate with customer service directly online or call our hotline.
8. Related help
The company can provide users with free information consultation. If users don't know the specific network process, they can refer to the novice process published on the company website. If users want to learn how to better publish their own commodity information, our company will provide a free training opportunity for every user in need.
9. Logistics
The company will cooperate with Tong Yuan, Zhongtong, Shentong, EMS and other well-known domestic logistics enterprises to ensure that customers can receive goods accurately and timely.
1. Return and customer management
We support customers to return goods reasonably. If the communicator falsely describes his own article, we will limit his authority accordingly.
If a customer falsely describes an item for more than 5 times, we will blacklist it and reject all its activities on our website to ensure the credibility and reputation of our website.
Verb (abbreviation of verb) website publishing and promotion
After the e-commerce website is published, in order to expand its influence and popularity, it is necessary to do a good job in publicity and promotion. The promotion of websites is mainly through registering e-commerce websites with collection engines, online promotion and offline promotion. Among them, search engine registration is regarded as online promotion in theory, but it is often divided into separate methods because of its special function.
1. Online promotion website
(1) Promote the website by email.
E-mail advertising means that enterprises send advertising information directly to individuals in the form of e-mail through the Internet. In general, e-mail, mailing lists and electronic publications can be used. This method has the characteristics of strong pertinence and low cost, and the advertising content is not limited. In order to avoid offending the recipient, we can generally adopt two methods.
(1) Use software to send e-mails. This is relatively labor-saving, but we should pay special attention to the skills of email design so as not to cause the recipient's disgust.
② Send an email to an individual separately. This effect is good, especially for mailing list users in enterprises. According to relevant statistics, it is possible to receive 5%~8% anti-collapse.
(2) Promote websites through BBS.
With the realization of BBS on the Web, BBS can now be accessed directly through the browser, thus simplifying the operation. However, it should be noted that it is impolite to publish profitable advertisements in discussion groups, so the information we publish should be concise and clear, the theme should be clear, consistent with the theme of discussion groups, and we should respect each other and exchange needed goods.
(3) Promote websites through bloggers.
With the help of blog group, we can spread our website quickly on the Internet, expand our influence, and get opinions and opinions from blog readers at different levels to help us find the shortcomings of the website and improve it.
(4) Promote the website through Digger website.
Digger refers to the users of the website, who discover, upload and vote for information by themselves, and determine the ranking of information through the attention of users. With Digger, you can recommend your website and make it stand out by voting, which may be more effective than online advertising, friendly links, registration in search engines and other online marketing methods.
You can also promote the website through online advertising, but all this requires fees, which are expensive and the input cost is too high. So don't use this method in the initial stage of website establishment, and you can increase investment in this area when the website is ready.
2. Offline promotion website
(1) Promote the website by exchanging goods.
The goods displayed on our website are not only provided by both demanders, but also some goods sold by ourselves, so we can add the website address to the packaging of the goods, pay attention to promoting the website at any time, and use all possible tangible things to deepen people's impression of the website.
(2) Promote websites through outdoor media.
In view of our current situation, it is impossible to set up large billboards and advertisements in the waiting room. But we can put our publicity materials on some outdoor bulletin boards, which can also improve the awareness of the website to a certain extent.
In addition, we can also distribute publicity materials among the crowd, so that more people can know our website to the greatest extent.
3. Register the promotion website directly in the search engine.
This is the most effective information search tool and website promotion tool on the Internet. After the website is published, it should be submitted to major search engines as soon as possible, and attention should be paid to whether it is registered or logged in by search engines. Usually it will bring 2%~6% online business to a website. Therefore, in network marketing, we should attach importance to the role of search engines.
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