Operational requirements:

1. Provide sales information and goods inventory records on time.

2. Standardize the operation according to the requirements of franchise stores to ensure a good sales atmosphere and service.

3. Obey the national unified retail price of ancient lotus seeds to sell goods, and do not increase prices or discount sales without authorization.

This shop specializes in company goods.

5. Don't sell goods outside the licensed area.

6. Abide by the internal sales secrets of Gulianzi Company, and shall not disclose undisclosed information or internal information of the company to a third party without authorization.

Site selection requirements:

1. The storefront should be located in an independent facade on the first floor of the local bustling business district, or it can be separated from the independent location of the shopping mall. The business area of the store is 40-60m2, the width of the facade is more than 6m, and there are few supporting columns in the store. The area of counters/special halls in shopping malls is 30-50m2.

2. The facade signboard is more than 2.5 meters by 6 meters. The power is about 30 kilowatts or more.

3. All store selection must be approved in writing by the marketing department of Gulianzi.

Management quality:

1. Have some experience in clothing management.

2. Have a deep understanding of the local clothing consumption market.

3. Be able to make regular sales, market adjustment and market expansion plans according to company requirements.

4. Full of confidence in the long-term cooperation and long-term interests of ancient lotus seeds.

5. Have good management and investment ideas.

Legal recognition:

1. Franchisees must hold the business license of enterprise legal person recognized by People's Republic of China (PRC) before they can sell ancient lotus seed series products in the authorized area of ancient lotus seed.

Capital requirements:

1. provincial capitals and municipalities directly under the central government should have a capital capacity of 400-200 million.

2 prefecture-level cities and county-level cities need to have a capital capacity of 200,000-600,000.

Joining advantage

According to the clothing market and commercial circulation in China, the headquarters of Gulianzi Company has designed a franchise chain operation mode from development to operation management through strict argumentation. Franchise, also known as franchise chain, is an advanced form of chain operation. The head office grants franchise stores the right to operate or exclusively market the goods, services and business systems developed by itself (including the use of corporate logos such as trademarks and trade names, business technology, business premises and areas, etc.) in the form of contracts. The headquarters is responsible for the operation mode (goods, prices, sales methods, operation, advertising, etc.). ). Franchisees operate in the way determined by the headquarters and obtain the expected income. Franchise stores are also independent legal persons. According to the principle of organizational division of labor, the headquarters is responsible for business strategy, planning, commodity service development, etc. , can provide franchisees with a full set of business technology, through training, uninterrupted advice, investigation and development plan, unified advertising, to help franchisees obtain greater benefits. Franchise stores can get business know-how with less investment in a short time and concentrate on chain store management and customer service.

Single store authorization and regional authorization are two forms, and six unified management are implemented for franchise stores:

1. Unified management concept:

Committed to meet the clothing consumption and guide the fashion culture trend in China, so as to continuously discover, meet and discover customer needs and create customer value.

2. Unified vision:

Become the leader of China's fashion culture.

3. Unified business model:

Adopt chain stores or supermarket chain counters, and gradually introduce the interactive business model of chain stores, member clubs and e-commerce.

4. Unified VI visual recognition:

Unified store name, counter, color, clothing, etc.

5. Unified behavior recognition:

Code of conduct, service standards, marketing means, services, etc.

6. Unified service management:

The company headquarters provides a full set of business manuals, including franchisee training manual, terminal shopping guide training manual and store operation manual.