The word "media" comes from English media, and its explanation in Chinese dictionaries is very simple, which means media (radio, television, newspapers, internet, movies, etc. In recent years, with the continuous development of the study abroad industry, more and more people have come into contact with the topic of media. Although the media major emphasizes theoretical study, more and more universities are also emphasizing students' internships in the media industry and providing students with enough opportunities to understand the application of the latest multimedia technology in the media industry. At the same time, media majors also need students to learn professional knowledge in language and literature, information transmission and social organization, as well as behavioral science between people or between people and organizations.
1. international trade (major in media economy) trains compound applied professionals who have a solid theoretical foundation in economics and media studies, are familiar with relevant national media laws and policies, can master a foreign language skillfully, and systematically master media economic business and its operational skills.
Students in this major have the basic ability to work in various media business departments, as well as other propaganda departments, enterprises and institutions by studying the basic theories and knowledge of economics and media studies and receiving basic training in related businesses.
2. The major of law is to cultivate all-round development of morality, intelligence, physique and aesthetics, and to meet the needs of China's socialist modernization in the 2nd/Kloc-0th century. Have a solid foundation, broad knowledge, strong ability, high quality and innovative spirit, master legal knowledge systematically, be familiar with China laws, and be able to engage in legal work in state organs, enterprises, institutions and social organizations, especially legislative organs, administrative organs, procuratorial organs, judicial organs, arbitration institutions and legal service institutions.
Students in this major mainly study the basic theory and knowledge of law, and cultivate legal thinking and legal practice ability. Have the basic ability to analyze problems, manage affairs and solve problems by using legal theories and methods.
3. Advertising major aims to cultivate compound applied talents who have professional theories and skills in advertising, extensive cultural and scientific knowledge, and can engage in advertising creative planning, design and production, advertising management, marketing planning and market information consulting in advertising companies, news media advertising departments, market research and information consulting industries and enterprises and institutions.
Students in this major mainly study the basic theories and knowledge of advertising, receive training in basic theories and skills such as advertising planning and creativity, cg animation design and production, photography and video recording, and master the basic knowledge and skills of advertising implementation and management.
4. The major of news editing and production (online media) trains compound talents with systematic theoretical knowledge and skills of online communication, extensive knowledge of culture and science, familiarity with basic ethics and laws and regulations of online communication, and ability to engage in website planning, website construction and management, information editing and dissemination in government departments, news publishing institutions, schools, large enterprises and institutions and online media.
This major requires students to master the basic theory, knowledge and skills of network communication, master the theory of news communication, receive basic training in news business, and have the ability of network operation and management. Graduates should meet the following requirements: master the basic theory and knowledge of journalism; Master the basic theory, knowledge and technology of network communication; Understand the ethics and laws and regulations of network communication; Understand the concept and skills of online media operation and management.
5. The major of news editing and production trains all-round development of morality, intelligence and physique, and is suitable for professionals engaged in news editing and editing in news media institutions such as newspapers, radio stations, television stations, news agencies and the Internet, as well as professionals engaged in cultural propaganda and public relations in other social fields.