If you want to do a good job of publicity, you must first make clear your target customer group, whether it is teachers, parents or students, and make clear where the focus of the target group is, which requires educational institutions to do a good job of investigation. Otherwise the operation will get twice the result with half the effort.

2. Packaging in the official WeChat account

Everyone tends to be "strict" more or less, and so does the official WeChat account. Many official WeChat accounts are blank or simply a few menu bars after opening. The first impression of this official WeChat account is unprofessional, so it is difficult for users to be interested in this official WeChat account unless they are originally customers of this institution. Wechat official account wants to be promoted well, and packaging is very important.

3. Content optimization

No matter what kind of operation, we must adhere to the principle of "content is king". The content optimization of WeChat official account is divided into two aspects. First of all, it is the optimization of the article content. What users want to see is really useful content. So when uploading articles, they need to pay attention to the content. They can't upload some slogans or news articles for a long time, but can carry out some course activities appropriately. Secondly, it is the optimization of content typesetting. The typesetting of articles greatly affects a person's reading experience. As far as Bian Xiao is concerned, he often pays attention to an official WeChat account for a long time because of his "high value". There are many WeChat editors on the Internet now, which can improve the quality of articles if used properly.

4. Increase interaction with readers

Frequent interaction with fans can not only increase the stickiness of fans, but also gradually understand the needs of users, thus providing more basis for the operation of official WeChat accounts. Strengthening interaction can effectively improve the communication effect and operation effect of official WeChat account.