1, New Oriental.
Founded in 1993, New Oriental, a subsidiary of Beijing New Oriental Education Technology Co., Ltd., has many businesses, including Youneng Middle School Education, Bubble Children's Education, Future Overseas Consultation, Sung Hoon Online Education, Dayu Culture Publishing, Babylonia Parenting Education, Wentong College Entrance Examination Re-reading, Okay Wisdom Education and other sub-brands.
2. A bright future.
Beijing Century Bright Future Education Technology Co., Ltd. was established in 2003. It owns many commercial brands, such as learning and thinking, loving wisdom and health, learning and thinking online school, Moby thinking, Libu English, Shunshun study abroad, parents' help and so on, covering online English, study abroad, K 12, media and other fields. Good future, because you start early and have strong teaching and research ability.
3. Iflytek.
At first, he specialized in intelligent speech and language technology research, software and chip product development. Iflytek was born in a non-educational "stratum", starting from the test of Putonghua and oral English, to K 12 education, and gradually expanding to intelligent assessment, personalized learning and education cloud platform through acquisition and other means.
4. Sea breeze education.
It belongs to Shanghai Fengchuang Information Consulting Co., Ltd. ... Haifeng Education was the first to do offline independent enrollment counseling. 20 14 transformed into K 12 online education, and now I do online one-on-one tutoring. Its advantage is a strong marketing system, but its teaching and research ability and service are Haifeng's weaknesses. After all, a strong marketing orientation will give customers a bad feeling in the long run.
K 12 development prospect of after-school counseling industry;
In recent years, with the upgrading of parents' educational awareness and consumption power, the natural familiarity of the new generation of children with the Internet after 00 and 10, and the demographic dividend of the new generation brought about by the national second child policy, the acceptance of online education by parents and students of K 12 is growing rapidly.
Compared with K 12 education market, although the market demand is strong, the learning at this stage has the characteristics of high trial and error cost. The core users of K 12 are parents and students. However, due to their cautious attitude towards online education, the education market of K 12 was relatively small in the early stage of development, accounting for only 9% in 20 12 years.
In K 12 education, the main source of maintaining rapid growth by 2030 is that the popularization rate of teaching and training will increase from 30% to 40% now to more than 50% in 2030.