Brand, or only OEM, enterprises without brand have no vitality and sustainability, only pay attention to brand and build their own development.
The soul of an enterprise can become bigger and stronger.
2, the brand represents the competitiveness of enterprises, enterprise products to participate in market competition has three levels, the first level is price competition, the second level is quality.
Quantity competition, the third level is brand competition.
3. Brand means customer base. For consumers, branded products can not only guarantee the quality of consumers, but more importantly,
It is because he can satisfy consumers' sense of consumption pleasure and get greater psychological satisfaction. Brand represents consistent commitment.
For customers, brand not only means where the products they consume and the services they enjoy come from, but also relates to some kind of water quality.
Quasi-brand word-of-mouth is always related. A brand represents the quality of a certain product and service, and embodies the image of enterprises, customers and the public.
And attracted a relatively stable and loyal customer base. For enterprises, brand means customer loyalty.
Sincerity means a stable customer base and lasting benefits under the same brand coverage.
4. Brand is an important intangible asset with extraordinary value. Enterprises develop a brand, establish a brand and promote a product.
Brand, you need to invest a certain amount of people, talents and materials and form various expenses, which constitutes the economic value of the brand. In addition, consumers are cooperating with them.
Based on the comparison of his products, his fame and prestige in the eyes of the public constitute the intangible value of the brand. Great brand value
Small depends on people's views and comments on the characteristics of this brand. Therefore, brand is one of the most important assets of an enterprise.
5. Brand is the long-term accumulation of various elements of an enterprise. From the mileage of brand building, we can see the culture and transmission of an enterprise or product.
Unity, atmosphere, spirit and concept. It is of great significance for enterprises to build brand strategy and cultivate their own brands to improve their quality and convey sincerity.
Society, enterprises and consumers will all benefit from the role of trust and image building, which is of great and far-reaching significance.
Brand is an intangible asset; "Brand" means popularity. With popularity, there will be cohesion and diffusion, which will become development.
Motive. Enterprise brand is the cell of urban economy and the driving force of urban economy. And the construction of corporate brand, first of all,
Put integrity in the first place. Without integrity, there will be no "brand". Secondly, corporate brand building should be based on integrity.
Foundation, with product quality and product characteristics as the core, to cultivate consumers' sense of credibility, enterprise products have market share and economy.
Economic benefits. Brand building includes brand positioning, brand planning, brand image, brand proposition and brand values.
References:
Brand Building-Baidu Encyclopedia