Sales psychology will affect the sales performance of salespeople in many cases. I have prepared the following sales psychology for you, hoping to help you.

1. can solve problems for customers.

What the customer bought was not a drill, but a hole in the wall. You can help customers solve potential problems. What customers buy is not how beautiful your diamond is. Because customers need to drill holes in the wall. The exercise you provided can help him solve objective problems. Look at the essence through the phenomenon, what do customers really need, and what problems have customers solved behind buying from you?

Never make a fuss about products, but about problems.

A memory training school, no matter how good his memory training method is, is his own business. What does it have to do with you? When you only introduce yourself unilaterally, I won't pay attention to you, I will only pay attention to what problems you can help me solve. If I were a student, I would only buy yours. The real reason is not your method, your service or your teacher. What really works behind me is that you can help me memorize words, ancient Chinese, history and mathematical formulas, improve my academic performance, and make key universities have super powers and envy others. These are the real reasons for buying. Then, when enrolling students, it is obviously much easier to start with the real reasons behind it than to introduce your own methods. Think about it, what is the reason why customers buy you, and what is the real reason? What problems did you help him solve? List him, print it in your brochure, and print it on your website, so that customers and you will have a loud voice and even wake up their sleeping needs.

Remember: always give customers what they want, and never give yourself what you want.

2. You can make customers feel that they have great advantages.

Not everyone likes bargains, but everyone likes to take advantage. No matter what you buy, after the other party quotes the price, your first reaction is: can you make it cheaper? Even if you buy fifty cents a catty of cabbage, your first reaction is:? Boss, can this cabbage be cheaper, 40 cents 5 1 kg? ? Are you really short of these points or points? If you don't believe me, you can do a test and ask your wife or mother how much it costs to buy food at the vegetable market. The boss said that Chinese cabbage is X yuan (X yuan is in line with the local actual price). This natural reflection. This is called instinct, and this is called human nature. Since Pangu opened the sky, everything has changed since ancient times, and the only constant is human nature.

Everyone likes to take advantage of small things. No matter how rich he is now.

If you can satisfy his psychology of taking advantage of small things, then the transaction will naturally come. Visiting JD.COM, the first reflection of impulse; Visiting the US Mission, the first embodiment of impulse; Visiting Tmall, the first reflection of impulse; Visiting customers, the first reflection of impulse, look at these big e-commerce, which doesn't make you feel impulsive and which doesn't make you feel cheap. .

Think about it, how can your products be bought by customers and how can you get a big bargain?

3. Let customers have a strong sense of mystery about you.

There is a chain store in the world that opened in 2000, with thousands, and it is absolutely standardized. Not only are all employees free, but they are more loyal than servants. Even the hair style is the same, and it has been unified for thousands of years. Yes, it is religion, belief and spiritual dependence. This is just the surface, the real mystery is behind!

You may not understand what I said, but I'll put it another way for you now. Go back and realize that.

For example, Liu Qian can do magic. Do you really want to know how he changed at every moment when he witnessed the miracle? Do you think it's amazing and incredible? If he appears on TV and just takes out props, you already know how magic changes. Will the same magic still attract you? Why are you full of mystery about him? That's because he has a mystery about you!

For another example, I have counted the advertisements inserted in the TV series of Oriental TV, and there were 7 pages of advertisements inserted in the middle, of which 5 pages gave the words: new, brand-new or latest. If you don't believe me, you can turn on the TV and count for yourself. Why do these well-planned advertisements use this word makes you curious. Whether you have used this product before or not, you will be eager for new things. Curiosity leads to mystery.

In the marketing process, if you only show the customer five palms, the customer will feel mysterious about the remaining thirteen palms, because he doesn't know that if the first five palms are beneficial to the customer, he will be willing to pay for the remaining thirteen palms. In other words, if you show all the eighteen palms to the customer at once, at this time, the customer may not buy them from you, because he already knows.

You can help customers realize their dreams.

In each of us, there will be dreams, dreams of what will happen in the future, no matter who. . .

If the first one above: can solve problems for customers. If we meet the actual needs of customers, then this one is the psychological needs of customers.

In the process of realizing dreams, many milestones will be established.

What you have to do is to clearly describe the blueprint and dream that customers yearn for, as well as the difficulties and solutions to realize each milestone in their dreams.

The real marketing expert is to find the dreams and milestones of customers, find out what customers need and what customers really need, and then provide products and services according to their needs. Instead of blindly manufacturing products.

5. You are sincere.

If you compare marketing to a game, then sincerity is your first card and your last card. All emotional trust comes from sincerity, and no one will choose insecure people to buy it. Once you lose your sincerity, customers will lose trust in you and leave you.

In a word: "Don't treat the customer as a fool." The customer is as smart as you, and you are only embarrassed and embarrassed to say it. If you treat your customer as a fool, your customer will treat you as a fool.

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