What products or services will your enterprise sell?
Who will your enterprise sell products or services to?
How will your enterprise sell products or services?
What needs will your enterprise meet?
2. List the ways to generate business ideas. (10)
General brainstorming.
Structural brainstorming.
Investigate the enterprises in the area where you want to start a business.
Investigate your environment.
Use all kinds of questions.
Use the internet.
3. What is SWOT analysis? (10)
SWOT analysis method is an internal analysis method of enterprises, that is, according to the established internal conditions of enterprises, find out the strengths, weaknesses and core competitiveness of enterprises. Where S stands for strength, W stands for weakness, O stands for opportunity and T stands for threat, where S and W are internal causes and O and T are external causes. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment).
4. What is the 4P principle of marketing? (10)
The four elements of marketing are product, price, location and promotion.
Draw a picture to illustrate the common organizational structure of small enterprises. (5 points)
6. List the corporate legal forms suitable for small and micro enterprises. (5 points)
self-employed households
individual proprietorship enterprise
Partnership shop
limited liability company
7. Write down the steps of enterprise industrial and commercial registration. (5 points)
1. Go to the enterprise registration window of the Municipal Administration for Industry and Commerce (or the local district and county administration for industry and commerce) for consultation, and get relevant registration forms and materials.
2. Apply for name pre-approval and obtain the Notice of Name Pre-approval.
3. Open a temporary account in the bank in the approved name, and the shareholders will transfer the funds into the temporary account.
4. Go to a qualified accounting firm for the capital verification certificate.
5. Submit the prepared registration materials to the registration window of the Industrial and Commercial Bureau for acceptance and preliminary examination.
6. Get the business license from the Industrial and Commercial Bureau at the designated time and pay the registration fee.
7 for tax, legal person, enterprise organization code registration.
8. List the title content of SYB business plan. (10)
Steps 1 Enterprise Overview
Step 2 Personal information of the author of the business plan
Market assessment
marketing program/ initiatives
Step 5: Enterprise organizational structure
Step 6 Fixed assets
Liquidity (month)
Step 8 Sales Forecast (12 months)
Sales and cost planning
Step 10 cash flow plan
9. Write down the taxes and fees related to the enterprise. (5 points)
Turnover tax (value-added tax, business tax and consumption tax)
Income tax (corporate income tax, personal income tax)
urban maintenance and construction tax
educational surcharges
10. Calculation: Wang opened an auto parts shop after he was laid off, with an operating income of 201175,000 yuan. Wang, how much is the VAT this month? (VAT rate 3% )( 5 points)
Net sales income = 75000/(1+3%) = 72815.5.
VAT = 75000-72815.5 = 2184.5 (yuan)
1 1. Briefly describe the calculation formula of profit. (5 points)
Gross profit = sales revenue including tax-enterprise operating cost (total cost)
Net profit = sales revenue including tax-VAT and surtax-total cost
12. The following is the basic situation of Xiaolan Clothing Store:
The transfer fee of the store is 20,000 yuan, and the decoration is 6,000 yuan;
Buy clothes once every three months, 10000 yuan;
The operating expenses for the first three months are as follows:
Store rent 800 yuan/month
Electricity 200 yuan/month
Insurance 240 yuan/year
Transportation fee 70 yuan/month
Organization expenses: 365,438+00 yuan.
Salesman's salary is 800 yuan, and owner's salary is 1000 yuan.
Xiaolan's clothing store is expected to be out of stock every month, requiring:
What is the starting capital of Xiaolan Clothing Store? (10)
Project detailed cost (yuan)
The transfer fee of the venue storefront is 20,000 yuan.
Devices and tools do not have 0.
One-time cost: 6000 yuan for decoration.
Organization expenses 3 10
Working capital three-month clothing purchase fee 10000.
Store rent for three months is 2400
The electricity bill for three months is 600 yuan.
One-year insurance premium 240
Three-month transportation fee 2 10
The salary of a salesman for three months is 2400.
The owner's salary for three months is 3000 yuan.
The total start-up capital is 45 160.
13, Zhanghua University plans to start a business and produce cushions. Zhang Hua wants to predict the unit cost of products. He knew this was a very important task, so he spent a lot of time investigating the prices of various raw materials through the Internet and the street. He designed and made some samples, determined the working hours and material consumption of each cushion, and calculated the cost of mass production. In addition, he also analyzed and compared the product costs of others. After calculation, Zhang Hua got the following monthly production cost (RMB) of 1 0 00 mats:
Project amount (yuan)
Rubber sheet 600
Printing consumables, ink 720
The packaging material 240
Marketing and promotion 500
Salary 4000
Design fee 800
Rent 1000
Depreciation, amortization and start-up expenses 700
Insurance premium 20
Maintenance cost 70
Electricity, telephone, broadband 950
The monthly cost totals 9600.
Please calculate: 1. What is the total production cost for one month? (2 points)
2. What is the unit production cost of the cushion? (3 points)
3. If the cost profit rate is 100%, what should the selling unit price of the cushion be according to the cost additive process? (3 points)
4. What are the methods of product pricing? (2 points)
1. The total monthly production cost is 9600 yuan.
2. The unit production cost of cushion =9600 yuan/1000=9.6 yuan.
3. Cushion sales unit price =9.6 yuan +(9.6 yuan × 100%) = 19.2 yuan.
4. Product pricing methods include: cost increase method and competitive comparison method.