He Ping and Xu Bo are strangers. It was the wooden bucket chicken that made them get to know each other and become attached to each other, thus starting a business together.
He Ping is from Pingchang County, Sichuan Province. He has worked in Xiamen for many years and has always wanted to start his own business. In 2008, He Ping started his business by studying braised chicken technology in Texas, but braised chicken was not recognized by local people, and his taste never improved, and his business became worse and worse. Finally, he had to give up. After that, He Ping continued to work in Xiamen and has been looking for suitable projects. When he saw Liao Xianghui's Guilin wooden chicken, he was deeply interested. For a long time, he has a special liking for catering projects, food is the first thing for the people, and the projects he makes will never be out of date. In addition, he has worked as a braised chicken and has some experience, so it is relatively easy to operate cooked food again.
After the Spring Festival on 20 12, he quit his job and set off for Guilin to learn the technology of wooden bucket chicken. Here, he met Xu Bo who had a similar experience with him, and they hit it off and became good friends. Xu Bo, a native of Tai 'an, Shandong Province, tried to start a business many times and failed repeatedly. During their study in Guilin, they exchanged ideas and studied together. Because I have experienced failure before, I am a little worried about this study and entrepreneurship. Xu Bo suggested that they start a business together and invited He Ping to open a shop in Jinan. After careful consideration, He Ping gave up the idea of opening a shop in Chengdu, accepted Xu Bo's suggestion and happily followed Xu Bo to Jinan.
Jinan was chosen because Jinan is the capital city and its consumption level is higher than other places. Second, there is no cooked food of this taste in Jinan, and locals especially like to eat cooked food. Many delicatessens are doing well.
The plan must be determined. They were busy looking for a store in Jinan, and it took a lot of effort to find a store. The rent in a good place is too expensive and the transfer fee is too high. There is no stream of people in a small place, which is deserted. Finally, the couple found a storefront of 10 square meters next to an old-fashioned open community. Facade transfer fee, three-month rent 12000 yuan, plus 20000 yuan for equipment purchase. The facade is in a good position, but there are several steps at the door. The two used the storefront as an operation room and set up a stall at the door.
On April 12, the store opened. There was no publicity that day, for fear that there were not many customers, only 15 chicken and some shredded tofu were prepared. In order to ensure the early morning supply and the fresh taste of the wooden bucket chicken, the two got up at four o'clock in the morning to prepare. On the first day of starting a business, both of them were a little excited, afraid that they had done something bad, gave up all their efforts, and dared not be careless in any link. Although there was no publicity, the attractive smell of wooden bucket chicken attracted many customers. The two prepared a small piece of chicken for everyone to taste. The smell of wooden bucket chicken conquered many customers. After tasting, everyone bought a slice and a half. The customer who bought chicken gave a little shredded tofu, and everyone was very happy. After opening in the morning, all seven chickens were sold out, and the two of them quickly pickled eight chickens. They reopened at 4: 30 in the afternoon and sold out before six o'clock. The operating income of that day was more than 500 yuan.
Their efforts have won the recognition of customers and are greatly encouraged. Because of limited manpower, they work together, with Xu Bo in charge of marinating and He Ping in charge of sales. He Ping used to run cooked food, with rich sales experience and easy access to customers. The facade is located at the import and export of the vegetable market and is very popular. Several adjacent facades are engaged in cooked food, but they are all local traditional flavors, only one is wooden bucket chicken. In order to ensure the taste of wooden bucket chicken, He Ping used the best raw materials, and the chicken supplier was selected after many times of screening, which ensured the quality of wooden bucket chicken. After the opening, the daily sales volume also rose to 20.
A few days before the Dragon Boat Festival, they ushered in a sales peak. A few days before the Dragon Boat Festival, the sales of wooden bucket chickens will increase every day. On the day of Dragon Boat Festival, the sales volume reached 60 and the income was more than 2,000 yuan. On the same day, the two prepared 30 wooden bucket chickens for sale in the morning, but the wooden bucket chickens were robbed as soon as they were out of the pot. The two quickly pickled another 30, reopened at 4: 30 in the afternoon, and soon sold out. Only then did they regret that they had prepared too little. Next time they meet a festival, they will make full preparations in advance.
A chicken weighs about 2 kg, and the price per kg is 16 yuan, which is one or two yuan higher than that of peers, but there are still many customers. The peak business hours of the day are concentrated from 4: 30 pm to 6 pm and open until 7 pm. Now the daily turnover is stable around 800 yuan.
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Lai Xiang special cooked food series training fee:
First, the wooden bucket chicken series is 2800 yuan. Training in five techniques: wooden bucket chicken, hand-torn chicken, saliva chicken and pepper chicken (for crispy chicken).
Second, the special series of pot-stewed dishes 1200 yuan (gifts: Beijing crock roast duck technology, Cantonese barbecued pork technology). 1, braised pig's head, arched mouth, pig's tongue, pig's heart, pig's feet, elbows, ribs and pig's ears. 2, braised chicken feet, chicken wings, chicken tips, chicken legs. 3. Marinated duck feet, wings, ducks and legs.
Three, cold dish series 800 yuan. Shredded seaweed, kelp knots, seaweed, Chinese cabbage, rabbit ears, Xipi, yuba, fairy tofu, plain snail, plain egg slices, plain belly slices, plain pig ears, bracken, bamboo shoots, shredded horsetail tofu, seasonal vegetarian dishes.
Four, pickled pepper series 800 yuan. Sichuan style pickled chicken feet, Korean crystal skin, pickled duck feet, pickled duck feet, pickled ear tips, pickled cabbage, cucumber, bamboo shoots, flavored pickled radish skin, pickled fungus.
The above four preferential prices are 3800 yuan.
Old students of wooden bucket chicken can upgrade their skills for free, and the cost of learning other skills is halved.
Learning style: face-to-face, learning location: Guilin. You can take care of yourself during your study, or you can choose to take care of yourself at headquarters, 35 yuan/day/person. Give all students a "century-old soup" as a "medicine guide" to adjust the brine, so that students can start a business as soon as possible.
Wooden Bucket Chicken Lending Business Policy: 5600 yuan. After technical study (accommodation and self-care during technical study), internship is required for one month. During the internship, the head office is responsible for accommodation. If you want to stay in another room, the head office will subsidize the accommodation fee of 35 yuan/day. The internship period is one month, and the store is borrowed for one month. Take care of yourself, and the profit will be divided into 50% and 50%, and the loss-making headquarters will be responsible.
This project is supervised by Entrepreneurship magazine for a long time.
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