It is normal that customers will have more worries before buying our products. From strangeness to familiarity to trust, it takes more time. We need to spend more time and master some skills, so that it is easier to close the distance and increase trust, so that we can have deeper communication and have a chance to reach a deal. To do marketing, you must first market yourself and then market your products. The process of communication and interaction with customers is the process of marketing yourself.
I found that many Wechat business can't chat, not that they can't talk, but that when they chat, they immediately make each other feel disgusted. Wechat business, well done, generally deals with customers in a pleasant atmosphere. Therefore, communication skills are very important. Next, I will introduce some precautions about the fast closing method and communication skills of WeChat business:
Add customers to it.
After that, how did you facilitate the transaction? How to make customers not disgusted? Let me briefly tell you about it. Everything should revolve around a center and put yourself in the customer's shoes. When you lead customers to your micro-signal through various means, they add you and you agree. What should you do next? Say hello? Selling products? Absolutely not! ! If you are a customer and you add a WeChat from the WeChat business, what do you want to do first? Must have opened her circle of friends. At this time, what would you do if WeChat merchants directly bombarded you with product information? I don't know about others. I must have deleted them right away. There are too many WeChat businesses around now. If he adds you to prove that he is interested in your product, let him go to your circle of friends quietly to learn about your product (don't ask me who is quiet). As long as your circle of friends is good enough and attractive enough, there is no doubt that she will take the initiative to come to chat with you! ! !
Customers are interested in your products and come to chat with you. What should you do? Remember: product-related information, customers don't ask you, don't say! Some friends will say: if you don't talk about products, then sell a fart! You just need to know that a customer who wants to chat with you is interested in your product. If she wants to buy it, she will definitely ask. Introduce according to her inquiry, answer whatever you ask, and send out a series of information such as product classification, efficacy and pictures directly without asking. If you do this, you will probably get only one sentence, Oh, what do you think you want, so we must first build trust with customers, and then we can get twice the result with half the effort through skills and words.
What should the novice WeChat business do?
1. Know the customer and introduce the topic.
Know yourself and know yourself, and you will win every battle. Before communicating with customers, we should make full preparations. The more detailed the preparation, the better. It is best to capture and understand the details of the other party as much as possible by observing the avatar, signature, background and circle of friends before communicating with the customer. The more we know about our customers, the greater the chance of concluding a transaction, because then we can better understand our customers' preferences and help them build their trust in us more quickly.
For example, the other person often takes selfies, which may be a person who pays more attention to his appearance or even narcissism. In the next communication, we must praise each other more, observe each other's circle of friends and understand each other's interests, so as to better grasp the overall situation in communication. In communication with customers, don't talk about business at the beginning. Be sure to learn to be methodical and attractive, and build a good impression with customers first, and then it will be smoother.
2. Explore customers' deep needs and help customers solve practical problems.
Customers who come to consult must be interested in the efficacy of your products and have doubts. All you have to do is keep asking questions and get to know what customers really think.
Help the customer solve any problems she is worried about. When everything you say is in the customer's mind, the transaction will come naturally.
3, make good use of expressions, proper pronunciation
As a WeChat business, we must communicate more online. The process of chatting online is not as direct as offline. We can give each other insight from voice, expression and body movements face to face, so as to establish intimate relationship and trust more quickly and easily. So when we communicate in words, first of all, don't be too blunt, so that the other party can't understand you and think you are cold. We should learn to use the onomatopoeic words of small expressions and mood auxiliary words in WeChat reasonably, so that the other party can feel your warmth, sincerity, confidence, affinity and enthusiasm, and we must respect them very much. Learning to put yourself in the other's shoes, mastering a degree and making the other person comfortable is the key.
Be good at replying to each other in a positive tone when communicating, and try not to use it.
Words such as general, possible, basic, not necessarily, if these words are replaced by of course, I promise, be sure, rest assured, it will definitely improve the transaction rate. In addition, voice chat can be properly interspersed, because our tone of voice is self-expression, so voice is a way to quickly close the sense of distance. But it must be a very positive and confident voice, and remember that the voice is very small, the speech is unclear, and it sounds negative and unconfident. Usually practice oral English with classmates and friends. In addition, we usually optimize our product knowledge and organize it with a logical voice for use when communicating with customers.
4. Recommended products
You gain the trust of customers, understand their needs, and then you recommend products to customers. All our products are available, and their functions are comprehensive. However, the focus of customer needs is different. We should focus on explaining the efficacy of our products according to customer needs.
To solve the customer's problem, we need to talk more about why we can solve this problem and what is the principle. After the principle of efficacy is finished, it is essential to show some successful cases.
Show the customer a case of an old customer who had similar problems with the customer before, and convince him that our products can help people, and then they can certainly help you. At this point, customers often carefully consider whether to buy from you. Of course, this is not enough.
Step 5 use reminder skills
Although your introduction is very good, customers have bought too many exaggerated products, but they will still tell themselves and think about it before making a decision. It's like playing football at this time. The ball has reached the goal, only one step away from the goal. So what should we do?
Here are a few tips for urging orders, but many people are using them, but the effect is still very good. Limited time, limited amount, price activity and invalid refund are mainly these.
Limited time means limited goods. If you don't buy it now, it will be more difficult to buy it later. Price activity is generally used together with time limit, that is, the product is at this price within a certain period of time. After this time, you will have to pay a higher price.
Invalid refund means that if the product has no effect on you, it will be returned to you. In short, it won't hurt you. After using these skills, you can increase your appeal to customers and urge them to buy from you.
6. Follow-up contact
However, after all the above, there are still many customers who have not made a deal with themselves. In fact, the main reason is that customers don't trust us very much and have doubts about the effect of the products. Some customers are really under pressure because of funds. In either case, we must keep in touch and communicate with them in the future. There is a saying in sales that if we contact them seven times, the turnover rate can exceed 40%. Therefore, continuous contact is a very good way to enhance customer trust, understand customer problems and help customers solve problems.
Through the above methods, study hard and practice more, so that when you communicate with customers, you can let more friends do business with you, instead of always sending harassing messages to others as before.