Why should Wen/Shanyang cooperate? Greek shipping tycoon O 'Narcisse said, you need friends to succeed; To be very successful, you need a stronger opponent than you! Even species in nature are cooperating with each other. Plants produce organic matter and oxygen; Microbes decompose animal carcasses and plant leaves, so that various mineral elements return to the soil, and plants have the fertility to grow; Insects spread pollen for plants, while other animals spread seeds for plants ... We all know the importance of cooperation, but what prevents us from cooperating with each other. Some time ago, I was invited to do an integrated marketing training course for sales staff of furniture companies. The students asked me three questions at most: how to cooperate with people and what kind of people to cooperate with. First, what kind of cooperative thinking is conducive to cooperation? Mentality determines fate, and how to establish a cooperative relationship with people. Decided the possibility of successful cooperation. According to my observation, look at the different results of three people's different thinking modes. The first mode of thinking: I won't do anything good for my partner. Although such people are not too many, I have met them repeatedly in the training industry. No matter where his company ranks in the same industry in the same region, he firmly believes that as long as he does not cooperate with his competitors and does not give them opportunities and benefits for development, he can exist for a long time even if he does nothing. They regard everyone as an opponent and an enemy. People with this mode of thinking are not only difficult to find partners, but also the development of enterprises is more like sailing against the current-if you don't advance, you will retreat. Only by constantly innovating and integrating resources can we survive in the new market environment. The second mode of thinking: I will do what is good for me. This mode of thinking is slightly more advanced than the first one. Because they are waiting for the opportunity to cooperate. When a cooperation is put before them, their first consideration is whether it is beneficial to them. And it is biased towards visible short-term interests. Third-person thinking mode: I will cooperate only if both sides are beneficial. This is a win-win model. The biggest advantage of the win-win model is that it is more active. They are constantly looking for cooperation opportunities, but if they want each other to cooperate with themselves, the first thing to consider is what I can bring to each other. When you can meet each other's needs, they will consider the possibility of cooperation with you. This model is the easiest way for both parties to reach an agreement. Second, the development of enterprises and the cultivation of talents need a sense of cooperation. On the road of consolidating political power and moving towards reunification, Liu Bang tried his best to be "tolerant" and "deceitful", and his way of knowing people and responsibility was the magic weapon to win the world. After Liu Bang won the world, he gave a big banquet in Nangong, Luoyang, and asked his ministers: Dear Qing, do you know how I won the world? Among them, the tomb and others said: "Your Majesty's rewards and punishments for soldiers are clear, with * * *; Xiang Yu was jealous of his talent, did not reward his merits, and his land was not sealed. So his soldiers were alienated and eventually lost the world. " Liu Bang said, "You know one is not the other. In the process of strategizing, I won a decisive victory thousands of miles away. I'm not as good as Sean: rich country, appeasing people and raising salary. I am not as good as Xiao He: I am not as good as Han Xin, because I am a million-strong army. All three are heroes, and I can use them, so I win the world. Xiang Yu has only one Fan Zeng and can't use it, so he failed. " From this, it can be seen that in the process of conquering the south and fighting the north and unifying the world, Liu Bang did have an imperial demeanor with profound style, majestic atmosphere and good scheduling. Third, how to cooperate with competitors? Competition and cooperation are mutually transformed, and the premise of cooperation is greater than two. Throughout the history of China, it is not difficult to find that, from the battle of the Seven Kingdoms during the Warring States Period, to the final reunification of the country by Qin Shihuang, to the Three Kingdoms Period, facing the powerful attack of Cao Cao, Sun Quan and Liu Bei joined forces to * * * resist Cao Cao. In modern China, warlords became independent, and the Kuomintang and the Communist Party cooperated in the Northern Expedition for the first time. In the late Northern Expedition, the two parties in China changed from cooperation to competition. After the Xi Incident, the Kuomintang and the Communist Party cooperated for the second time to jointly fight against the Japanese invaders. After the victory of the Anti-Japanese War, it turned into a full-scale civil war. Therefore, cooperation and competition can be transformed into each other under certain conditions. Fourth, with whom? Might as well learn Zeng Guofan's wisdom of making friends. When talking about "making friends", Zeng Guofan said that it is necessary to "make eight friends and nine friends": the so-called "eight friends" means: those who win themselves; A person of noble character; Interesting people; Willing to endure hardships; An outspoken speaker; An open-minded person; The advantage lies in being a teacher by example and being a teacher by example. The so-called "nine don't pay" refers to: those with different aspirations; Defamation; Those whose grievances are reversed; A person who takes advantage; A person without temperament; Unfortunately and ungrateful; Fool; A down-and-out person; Those who are virtuous and thin.