The English name of visual goods is Visual Merchandiser, which can also be translated into visual exhibitors. Visual goods, known as "store magicians" in fashion, originated in the United States at the end of 19, and are quite mature in the west, which is one of the management methods that modern clothing enterprises rely on very much.

In Switzerland, when exhibitions are hot, enterprises will invest 50% of their sales as exhibitions.

/kloc-At the end of 0/9, due to the development of market economy, Marshall Field Department Store in Chicago, USA, used employees to arrange and match clothes in the window for the first time in order to attract retail customers-this is the embryonic form of modern visual goods. In the 1920s and 1930s, visual goods initially became a relatively independent profession in the clothing industry, whose job was to improve the sales of goods through the arrangement of clothing products and background space. Now many European and American clothing enterprises have their own full-time clothing display team.

In Europe and America, most people engaged in visual goods study art or fashion design, and they are generally proficient in fashion trends and various lighting and interior design skills. There are also many design schools that offer clothing display courses to train talents in this field.

In Britain, the starting salary of visual goods is generally 1.5 ~ 1.8 million pounds a year, and advanced visual goods can reach 50 thousand pounds a year.

Japan: Visual exhibitors are popular.

In Japan, there is no single professional concept of "visual goods" because the profession of exhibitors is widely used in Japan. As long as it is a store that sells goods, it needs exhibitors. Therefore, "visual exhibitors" are very popular in Japan. The occupation of visual display is called VMD in Japan. VMD originated from English. This concept is very common in the United States, second only to the words "marketing" and "policy plan". VMD was defined, conceptualized and spread to Japan.

In Japan, VMD is a profession, and its management and training are very systematic and standardized. For example, if you want to be a visual exhibitor, you can become a powerful weapon to get this job by taking the national examination held by VMD Association regularly every year.

This system has been implemented since 1986. Ten years later, 1995 saw more than 1000 first-class and second-class qualified personnel. 1998 from March to September, the examination grade was improved from the original grade one or two to grade three. Students in VMD-related disciplines who are about to graduate from universities, junior colleges and vocational schools can take this exam in the last year of school. Display design is one of the hottest topics in the field of commodity sales in recent years, and it is also one of the focus occupations in the field of commodity sales. However, in China, the concept of display is vague at present. Most shops don't pay much attention to professional display, but some just give people a beautiful appearance, emphasize pure artistic expression and lack the flexibility and fashion of commercial expression. Some simply imitate foreign countries in style and simply match clothes, ignoring the inherent requirements of clothing brand culture, which is similar in appearance but not in spirit.

Exhibition is a silent salesman of goods, and displaying clothes is the most intuitive entity advertisement. Clever clothing display can identify and strengthen the brand image and corporate image, and create a good sales environment through clothing display. Seaman exhibition course aims to promote sales by teaching professional exhibitors to digitally manage the exhibition effect of stores, effectively analyze the exhibition data, establish the exhibition adjustment scheme, and choose the exhibition mode that can effectively stimulate consumers.